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한국소비자학회
소비자학연구
반복광고의 배치와 변화가 경쟁광고의 간섭에 미치는 영향
반복광고의 배치와 변화가 경쟁광고의 간섭에 미치는 영향
Effect of Scheduling and Variation of Repetitive Advertising on Competitive Interference
한민희(Min Hi Hahn), 손민희(Min Hee Son), 황인석(In Suk Hwang)
한국소비자학회
1995.05
소비자학연구
vol. 6 iss. 1
69-83(15pages)
UCI
I410-ECN-0102-2008-320-001694803
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