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한국소비자학회
소비자학연구
한국기업의 해외시장에서의 상표선호도 형성에 관한 연구
한국기업의 해외시장에서의 상표선호도 형성에 관한 연구
Is it worthwhile for a Korean Company to try to Increase the Brand Preference in the foreign Market ?
박찬욱 (Chan Wook Park)
한국소비자학회
1994.11
소비자학연구
vol. 5 iss. 2
1-16(16pages)
UCI
I410-ECN-0102-2008-320-001691140
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