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18.97.14.86
한국어
ENG
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한국소비자학회
소비자학연구
광고의 독점적 경쟁력의 관계에 대한 실증적 연구
광고의 독점적 경쟁력의 관계에 대한 실증적 연구
An Empirical Analysis of the Impact of Advertising upon Market Power
현용진 (Yong Jin Hyun)
한국소비자학회
1993.11
소비자학연구
vol. 4 iss. 2
97-112(16pages)
UCI
I410-ECN-0102-2008-320-001691317
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