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한국어
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18.97.14.88
한국어
ENG
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한국소비자학회
소비자학연구
상표대안의 하위범주인식과 선택
상표대안의 하위범주인식과 선택
Subcategrization and Choice of Brand Alternatives
한민희(Min Hi Han), 김충련(Choong Ryhun Kim)
한국소비자학회
1992.05
소비자학연구
vol. 3 iss. 1
1-15(15pages)
UCI
I410-ECN-0102-2008-320-001691524
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