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18.97.14.89
한국어
ENG
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한국소비자학회
소비자학연구
인지부조화와 상표충성도의 관계에 관한 연구
인지부조화와 상표충성도의 관계에 관한 연구
An Investigation into the Relationship between Cognitive Dissonance and Brand Loyalty
조봉진(Bong Jin Cho), 정경애(Kyung Ae Joung)
한국소비자학회
1991.11
소비자학연구
vol. 2 iss. 2
70-83(14pages)
UCI
I410-ECN-0102-2008-320-001691559
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