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한국소비자학회
소비자학연구
소비자 만족 / 불만족에 대한 귀인과정에 있어서의 관여수준의 조정적 역할
소비자 만족 / 불만족에 대한 귀인과정에 있어서의 관여수준의 조정적 역할
Moderating Roles of Involvement In Attribution Process of consumer Satisfaction / Dissatisfaction
안광호(Kwang Ho Ahn), 윤면상(Myun Sang Youn)
한국소비자학회
1990.11
소비자학연구
vol. 1 iss. 2
43-58(16pages)
UCI
I410-ECN-0102-2008-320-001691731
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