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한국어
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18.97.9.174
한국어
ENG
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한국소비자학회
소비자학연구
공통상표명이 경쟁상표명의 기억에 미치는 효과
공통상표명이 경쟁상표명의 기억에 미치는 효과
Effect of Common Brand Names on Recall of competing Brands
한민희(Min Hi Hahn), 김익태(In Hoe Kim), 김인희(Ik Tae Kim)
한국소비자학회
1990.11
소비자학연구
vol. 1 iss. 2
1-14(14pages)
UCI
I410-ECN-0102-2008-320-001691766
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