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한국소비자학회
소비자학연구
소비자의 제품관여도와 구매상표의 전환정도
소비자의 제품관여도와 구매상표의 전환정도
Mediating Effect of consumer Product Involvement on Brand Switching
한민희(Min Hi Hahn), 장대련(Dae Ryun Chang), 김익태(Ik Tae Kim)
한국소비자학회
1990.05
소비자학연구
vol. 1 iss. 1
108-126(19pages)
UCI
I410-ECN-0102-2008-320-001691802
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