Outbound-Honeymooner have been increasing rapidly. Therefore most of travel agency have been concentrating new honeymoon travel products. This study is designed to segment Outbound Honeymoon Tour Product according to benefits sought. The methods used content analysis, empirical study. To accomplish the purpose of the study, following objectives were established: 1. To build a theoretical system for the Market segmentation of outbound Honeymoon Tour Product by literature review. 2. To measure benefit segmentation of outbound Honeymoon Tour Product by utilizing a survey method. In order to empirical study, this study used factor analysis, One-way ANOVA, cluster analysis. As a result of collecting questionaire from the domestic people, 5 different types were classified with the characteristics of benefits sought. This study had its own limit in objectively and credibility in that the data of quality could be made into the data of quantity with limitation because of the insufficient standardization of variables. Furthermore in the future, the study should be oriented to the exact of empirical research and in-depth research for benefit segmentation of outbound Honeymoon Tour Product