One of the significant trends of the 1990s is the growing number of women in the work force, and the movement of women into executive positions. As Women continue to move into the business hierarchy, their impact will be felt on the tourism industry. The desire to further their education and to improve their career opportunites has led women to postpone marriage and, in some cases, to divorce. Single people travel more than do married people. This, combined with their increasing salaries from promotions in the professional hierarchy, will allow them to travel in increasing numbers. This purpose of this study is to explore propensity of outbound travel for single working women by referring various women travelers literature and utilizing a survey method, and to focuse on marketing strategy for developing outbound travel product in travel agencies. Results indicate significant differences between outbound experienced tourists and outbound unexperienced tourists. Also, this study suggests pinpointing a select group of potential customers and learning everything about their habits, attitudes, priorities, and pleasure points.