Recently marketing environment changes rapidly and the qualitic change of demand is accelerated from high growth phase to low growth phase on industra) environment. In this paper it lays far-reaching aim that local hotels in Korea develop effective marketing strategy in the future and enable them to help practically. First ; A conception of hotel marketing and market subdivision, strategic project of hotel marketing, and marketing mix seek their own approach. Second ; Through corroborative study and analysis on strategic development of marketing in local hotel, I was rise to corresponding problems. Third ; on the basis of these probles, I took concrete shope strategic development of marketing in local deluxe hotel. In conclusion, First, Hotel has to agree to sales promotion trying to deliver, public relationships, and propaganada messages and give itself to do special man power and resonable cost system, specially abroad advertisement of hotel enterprice. Second, After grasp certainly problems and management realities on organization and sales employee, hotel has to create an atmosphere about sales promotion for all employee. Third, Preparing for enlargement of female tourism it is necessary for them to develp of special advertisement media, tourism course, and shopping products. Forth, Hotel has to bring about differentiation of competitive products givien rise to special image for guest. Fifth, Hotel has to do product analysis in relation to marketing strategy.