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여행사 - 호텔간 상호작용에 관한 연구
Research Articles : Interactions between Travel Agencies and Hotels in Tourism System
윤동규 ( Dong Koo Yun )
UCI I410-ECN-0102-2008-320-001692076

This study is not to present explanatory or conclusive study results, but exploratory study. The purpose of this study is establish a theory framework for the interrelations between travel agencies and hotels in tourism system, and to suggest proposals for cooperative relations between travel agencies and hotels. As empirical study results, ① there is no difference in the type of relations between travel agencies and hotels, ② interaction items(dependency, request, price, review of relational activities) are different by group(travel agencies and hotels), and ③ evaluation of relations between travel agencies and hotels as a whole could be explained by 5 interaction items(dependency, reliability, review of relational activities, cooperative sales, price). Futhermore in the future research, the study should be oriented to the exact of emirical research and in-depth research for interorganizational relations in tourism sector.

[자료제공 : 네이버학술정보]
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