In this paper it lays far-reaching aim that local hotels in Korea develop effective marketing strategy in the future and enable them to help practically. In conclusion, First, After grasp certainly problems and management realities on organization and sales employee, hotel has to create an atmosphere about sales promotion for all employee. Second, Preparing for enlargement of female tourism it is necessary for them to develp of special advertisement media, tourism course, and shopping products. Third, Hotel has to bring about differentiation of competitive products givien rise to special image for guest.