As the travel industry in Korea does not actively consider the strategic marketing, the purpose of this study is to find the appropriate plan of marketing activities and efficient business strategy for the travel agencies in Korea. After identifying the four major groups of similar characterized Korean travel agents in their marketing patterns, four sample travel agents from each group were analyzed by their financial ratios, marketing activities, business strategies, SWOT factors and product portfolios. In conclusion, the results of this research suggest the alternative marketing activities for the selected sample travel agencies to improve their business performance and to establish their future marketing strategies not only for their enhanced profit management but for the sound business environment of the industry in the mentioned territory.