It is necessary to learn Travell`s decision making process in order to practice the advertisement. This study were emphasis an systematic approach and tourism system to understand effective marketing communication and advertising strategy. In relation to advertising strategy on tourism enterprises analyzed about toursim environment which affect on advertising planning and practice. This thesis aim to point out the environmental change and alternatives of advertising on tourist enterprises. In this point of view, this thesis mainly discuss following contents on advertising of tourist enterprises. 1. Introduction 2. Environmental change and advertising strategy on tourist enterprises 3. Systematic approach on advertising of tourist enterprises 4. Advertising strategy on tourist enterprises 5. conclusion