The purpose of this study is to explore the investment opportunities by analyzing the tourism and leisure industry and its profitability. To accomplish the purpose of the study, literature review was performed. Characteristics, business types, and financial data of the industry was analyzed. Correlation analyses, application of Capital Asset Pricing Model (CAPM), and regression analyses were performed. Analysis results reveal that the profit of retail business related to tourism and leisure is more correlated to inputs, such as annual expenses, floor space, and others, than that of recreational and cultural services. Estimation of CAPM indicates that 14% of the profitability of the individual industry above the risk free rate could be explain by that of the industry above the risk free rate. Input and process data in the retail business have stronger power in explaining profitability than those of the recreational and cultural services. In the final section, policy alternatives were also suggested.