A strut rubber insulator is used in a suspension component of passenger cars. The uni-axial tension, compression, and the shear test were performed to acquire the constants of the strain energy functions which were Mooney-Rivlin model and Ogden model. The finite element analysis was executed to evaluate the behavior of deformation and stress distribution by using the commercial finite element code MARC ver K6.2. Also, the fatigue tests were carried out to obtain the fatigue life-load curve. The fatigue failure was initiated at the folded position of rubber, which was the same result predicted by the finite element, analysis.