Recent Studies have shown evidence of a positive relationship between market orientation and performance. However, some scholars have suggested that customer satisfaction, salespeople`s job satisfaction, and product quality etc. could moderate this relationship. According to the increase of market oriented efforts of apparel firms and importance of the salespeople`s role, this study focuses on the effect of market orientation on performance of apparel firms through the salespeople`s job satisfaction and customer satisfaction. It is found that market orientation has a positive effect on the salespeople`s job satisfaction and customer satisfaction. The salesperson`s job satisfaction was found to influence on the performance through the customer satisfaction. The customer satisfaction has strong influence on the performance directly. Market orientation appears to provide a unifying focus for the efforts of salespeople within the organization, thereby leading to customer satisfaction and superior performance.