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회원기고 : 포털사이트 특성의 여성 웹진에 관한 시각적 표현 연구
A study on visual expression of webzines for woman in their 20-30s
강호양 ( Ho Yang Kang )
UCI I410-ECN-0102-2009-650-003172185

This study aims to present a way of high-quality visual expression for women`s webzines by analyzing those of existing women`s webzines. Until late 2000there were only two prominent webzines for women in Korea : www.womenplus.com of `Women`s Internet` and www.miclub.com of `Seongyoung, I love you`, which existed only on the Web. Recently, however, the main stream of women`s webzines with potential has been set by women`s magazine companies who opened them using the contents obtained in the process of magazine production. Magazines may be defined characteristically as the industry of knowledge and information contents. Today with media`s merger as well as the revolution of information and technology, information contents to be conveyed by the merged media become increasingly important establishing themselves as both the key to assuring the media`s originality and the knowledge product creating high added value. Korea`s leading women`s magazines have advantage over competitors when they open and run webzines of various contents both on-line only and on-and off-lines, as they have been able to gain large amount of contents that play an essential role in creating and developing multimedia works. Therefore most promising women`s webzines currently issued in Korea have an inseparable relation with women`s magazine companies. And it is not too much to say that the identity of women`s webzines provided by linking on-line businesses based on existing know-hows has sprung from women`s magazines. The number of domestic Internet users already reached over 20 million in late 2001. The increase of the users improves the function of the Internet as a medium and assures possibilities of the internet market`s development. Also the rate of female Internet users has rapidly increased from 29.9% in 1999 to 43.2% in October 2001, as a result, making the deviation based on sex ratio insignificant. Although female Internet users reach almost 9 million now, not many studies on Web sites or webzines for women are found considering the importance and the size of the market. It is especially true for systematic researches on the visual structure of Web sites or webzines targeting mainstream women in their 20~30s. Therefore this theses aims to present an effective way of visual expression for women`s webzines by a systematic research and analysis of the webzines provided spedifically for women in their 20~30s.

[자료제공 : 네이버학술정보]
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