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효율적 인터넷 마케팅을 위한 포장디자인 연구
A Study on Package Design for Effective Internet Marketing
정성환 ( Sung Whan Chung )
UCI I410-ECN-0102-2009-650-007430739

Package design have developed suit structure of promotion by a large-scale transmission means to the many and unspecified persons, mass production, mass distribution, and mass consumption. This is a customary and forecast to continued a specified period in the industrial society. But, an age of newly medium to need of quite different package design is drawing near. This trend will accelerate by investment to the social overhead capital and the growth of computer and technology of communications. Information society has increase steadily and appear newly group of opinion leader guidance have purchasing power adapt to the new media. Now, information source of consumers became less by degree to tendency that dependent in to the mass media of a one-sided information delivery have changing in to the admissioner of positive information to do desired exposure in to the purchase, advertising, and information of product. An acquisition of information and purchase of consumer have not boundary of space and time, will get to the mighty critical influence make use of medium of mutural communication. In the new media, Internet is a need noticeable about the critical medium of 5th next of TV, radio, newspaper, magazine, to delivery medium of a phrase, data, graphic, video and audio. It was can accomplished marketing activity of enterprise of from furnish information to the purchase, furnish many information get over boundary of paper and time of mass media. Until now, There is a significance to study of the package design for grope an efficiency marketing inflectional way of internet, in the flank, the proper time get to the heavy user of internet user of now was not far away. Package design of industrialized society have cognizance to package is the 2nd quality, now was a newly study theme and a need to follow-up study, as a constituent factor of new medium to furnish service of company

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