The consumer`s spending enthusiasm has been changed because of the material prosperity and their diversified thinking in this information-oriented industrial society where technology leads the social development. The mass products produced uniformly can hardly continue to exist in this sharply competitive market condition. these consuming pattern and diversified market condition indicate the companies clearly how to cope with current situations. What they should do is nothing but to grasp the entire movement of various occurrences from sociological viewpoint. Before everything this is a matter of great importance to keep up with the times and world`s affair. And such social situations evoke an echo in cosmetics package design. The standardization of products, production methods, and infrastructure system are indispensable according to the concept of cosmetics up to the present. Such standardization or uniformity which was the characteristic of modern times should be changed into new trend in this hi-tech post-modern times. In this post-modern times where simple consumption has converted into rational consumption, men`s needs are polysemous and pluralistic. The diversification is in progress already, and everyone wants to be acknowledged as a peculiar human being. Nothing but to understand the whole movement of various occurrences from sociological is what current design should perform. Above all, referring to cosmetics package, various design and new standard of judgment should be developed with diversified and hybridized esthetic sense because with standardized symmetry and uniformity it is so hard to deal with new circumstances. In designing cosmetics package, it is better to swim with the current of the times and still more, spur to develop ergonomic and environment-friendly products. For this, it is indispensable to apply systematic analysis on the whole process of consumer behavior which is diversified and has short life cycle and it is much better to develop the design full of creativity and rationality for the demand expansion through target fractionation.