In the paradigm of the 20th century, the free-market system has been highly involved in the struggle/competition of individuals and companies, by means of creating new wants, new products and new packaging to fulfil them. The change of environment likes planned obsolescence and periodic style changes ensure that a constant regeneration and upgrading of forms, images and expectation takes place. On the other hand, which prove impractical or are disliked by their user have been rejected, hence `Natural Selection` takes place in package design. Similarity between package and organics with analogical reasoning, package has a soul like a human, as a sentient being whose existence trancends our merely human life span, the ability to perceive similarities and analogiex in one of most fundamental aspects of human cognition in contemporary scientific society. It is crucial for recognition, classification, and it can play an important role in package design discovery and creatively. On the stage, it has been argued that a relation of similarity between two things, packages and organics base on `Natural Selection` to find out common properties with evolutional analogy. Using an analogical reasoning of `Evolution`, we can understand how the package works in the following four ways. - There are differences between individual packages in the same species - The package characteristics can be inherited. - The environment will have different effects on different thepackage characteristics. - The favoured characteristics will be select against. We are studying `similarity and analogical reasoning` in terms of package design and organics, by trying to discover common features. Also we aware that package is an organic body. That is a concept of package design that might take place in the near future, we can say the law of organic evolution works in package design with analogical reasoning.