In recent years, competition in Korea`s ski resort market has intensified due to an increasing number of skiers and the construction of several new ski resorts. This study examines the relationship between skiers` lifestyle as a psychological variable and ski resort choice behavior variables such as choice attributes, use form, general level of satisfaction as well as demographics. Hypotheses were drawn on the basis of theoretical reviews and empirical data was gathered using a field survey in 3 selected ski resorts. Analytical tests used include factor and cluster analyses, one-way ANOVA, and the Chi-Square Test. The results provide a skier`s lifestyle profile, which is used to formulate a proposed marketing strategy for ski resort management.