The purpose of this study was to establish coach`s role and develop the coach`s leadership scale based on the competing values concept of whole and dynamic leader` s role. Quinn` s Competing Values Instrument (Extended Version) which is composed of 32 items was translated and extended to 64 items in order to represent sport situation. Data were collected for 194 coaches and 210 athletes from 8 sport events. In order to extract the factors with coach` s role, factor analysis was performed based on 64 items. From the analysis, six factors of coach` s role are creator, broker, goal setting and director, coordinator, monitor, and support and mentor` s role. 23 items validity were performed by item-to-total correlation and Cronbach`s alpha was computed to verify the reliability. Coach` s competing values leadership scale composed of 6 role factors and 23 items was developed and criteria for constructing coach` s leadership profile.