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고려대학교 경영대학
경영논총
Mediating Processes for Source Credibility Effects in Advertising : Review , Implications , and Future Research Directions
Mediating Processes for Source Credibility Effects in Advertising : Review , Implications , and Future Research Directions
박종원 ( Jong Won Park )
고려대학교 경영대학
1994.06
경영논총
vol. 38
211-234(24pages)
UCI
I410-ECN-0102-2009-320-006832841
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