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고려대학교 경영대학
경영논총
광고캠페인의 행동과학적 접근
광고캠페인의 행동과학적 접근
Behavioral Science Approach to Advertising Campaign
송용섭 ( Yong Sup Song )
고려대학교 경영대학
1977.09
경영논총
vol. 22
67-76(10pages)
UCI
I410-ECN-0102-2009-320-006831086
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