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Attitudinal and Perceptual Differences Toward Countertrade in South Korea an Exploratory Study - Preliminary Findings
윤현덕 ( Heon Deok Yoon , Aspy P . Palia , Harry K . Lie )
국제경영연구 4권 353-370(18pages)
UCI I410-ECN-0102-2008-320-001016369

This empirical exploratory study is part of a larger comprehensive study of countertrade in the Asia-Pacific region. A structured interview of 60 South Korean international trading firms during the latter half of 1990 reveals that a positive attitude toward countertrade exists among both countertraders and non-countertraders in South Korea. Further, except for a few statistically significant differences, there is general agreement among both countertraders and non-countertraders as to the differences faced, reasons for not countertrading, and benefits derived from countertrade.

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