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여행업의 인테넷 활용현황과 실증분석에 관한 연구
A study of the Status of Utilization and Empirical Analysis on Internet in Korean Travel Agency
박희석(Hee Seok Park),박충희(Choong Hee Park)
Tourism Research vol. 14 303-322(20pages)
UCI I410-ECN-0102-2009-320-006318084

This study deals with the relationship between categories of travel agencies, its performances and its ownership of internet homepages. It also covers how the travel agencies utilizes the homepage and how much they use the internet homepage. First, one research shows that 54 enterprises (12.3%) of the whole 500 industries own internet homepages. This shows a poor rate of internet use. Second, as the travel agencies show good performance in general travel agencies to them, the rate of having a homepage increases relatively. There is more relationship between having a homepage and types. Third, if we look at how much the travel agencies use the internet, we can easily find that they use their homepages mainly to utilize the information on tourist informations in communicating. Even the travel agencies which interchange with customers are more interested in finding information than satisfying each customer`s needs and desires.

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