The purposes of this thesis are to study the nature and contents of franchise system theoretically. It seek necessary ways to utilize the expert management technology for efficient operation of franchise system, coping with the introduction of that system. It can promote the development and management rationalization of foodservice industry that will introduce a franchise system on marketing. It will provide valuable aid for those who are in search of information to deliberate on a policy the franchise system and settled down fabrication The use of trade mark and name of a franchiser with famous corporate image and introduction of a franchise system which allows us an efficient utilization of expert management technology are essential. In the near future, the importance and efficiency of franchise system on marketing will be increased which can offer a competitive advantage and profitability to foodservice industry.