East Coast fishing village are suffering economical problem due to a reduction in the amount of fish guotas as well as a reduction in the working area. Especially, we reach the point where it is necessary for the fishing village to promote fishing from a simple operation to a compound industry suitable to make the most of characteristics of particular region these days. In addition, it is necessary of fishing villages to provide a place for ocean culture to accept increasing number of space for demand in ocean leisure. Therefore, fishing village should make the most of east coast`s pleasant natural environment, eco-system, and fishing village`s souvenir to provide experience in the life of fishing village, ecology, and sales of souvenir to cultivate in fishing village tour that provides both lodging and food.