This study reports by taking some hotels for an example on message appeal method and advertising model strategy in making advertising strategy over high involvement hotel`s hot spring goods. First of all, I searched into advertising and advertising model through ready-made research. Therefore, as one of methods to achieve the purpose of advertising through choosing the appropriate advertising model, by analyzing the trend of target guest and analyzing the brand concept of some hotels, the most effective advertising model strategy is suggested through emotional message appeal. And this study helps advertising owner make optimal advertising effect by doing economic budget by analyzing core target so as to make exposure contract effect be optimal through properness-media strategy.