전자상거래에서의 소비자정보 분석 - 인터넷 쇼핑몰을 중심으로 -

조희경; 이기춘

대한가정학회 HER(Human Ecology Research) 전자상거래에서의 소비자정보 분석 - 인터넷 쇼핑몰을 중심으로 -

Candidate

Analysis of Consumer Information on Electronic Commerce - In the Internet Shopping Mall -

조희경(Hee Kyoung Cho),이기춘(Kee Choon Rhee)

대한가정학회 2000.02

HER(Human Ecology Research) vol. 38 iss. 2 139-153(15pages)

UCI I410-ECN-0102-2009-590-006515616

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Abstract

The purpose of this study is to prove asymmetric Consumer Information on Electronic Commerce. For this purpose, 93 intemet shopping-malls was analyzed into three contents of consumer information. Major findings are as follows: First, the overall level of

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