In order to survive in an increasingly competitive market place characterised by differentiation, many manufacturers attempt to give their packages a personaity. This is because nowadays consumers look to communicate with product packages, most of all products offered to the market have to be packed, so its easier for a conversation to take place if the package design has been successfully marketed. The package is no longer just an object in consumer`s mind, but they are our friends sharing lives. Package are part of our everyday life, reflecting the socio-cultural aspects of our time. Today it is a means of communication which, even across cultures, acts a vehicle for the brand personality, packaging transcend differences of language, culture and attitude. In modern package design, may have to satisfy both the consumer`s physical and psychological need in order for it to be successful. As a result we can see an increase in the attention given to the discipline of psychology in relation to design. Packaging design is the process whereby an offer is positioned in the consumer`s mind in order to generate the perception of advantage. If a package is a good one, consumers will buy it and it will then become more valuable; but its asset value derives from more than just its ability to attract sales. It is essential to examine the relationship between the consumer and the manufacture in order to enhance building a consumer perception to stimulate. Because of the consumer is the last person who select a product. The message being transmitted by the manufacturer via the package is destined. As a result the package design, The percepton of a packge beliefs about the product and the brand that make consumers want to associate with it and buy it. It reflects the `fit` between the consumer`s own physical and psychological needs and the package`s functional attributes and symbolic values as perceived by the consumer, appeals to consumer perception in order that it may be differentiated from competition. Beyond its physical functional tasks, designing for the consumer`s behavior by giving a certain motivation. The consumer`s behavior is guided by their perception. Focused on the process of consumer perception, understanding and using the package design deliberately and accurately to communicate comsumer perception, their needs and desires are brought to fruition. In doing present, It is necessary, a consumer centered view of package design.