From the logistics point of view this article estimates econometrically the two hypotheses of market conduct and performance of the container shipping industry. At first, I demonstrate the hypothesis of market conduct that if the container shipping introduced the global management system in stead of the current alliance management on specific route, it could change the quality of vertically integrated effect on freight rate. This estimated result shows that the dynamic change in the market conduct under global management system can result in the quality revolution of multimodal transport services. Then, the global management strategy by container shipping would play the role of driver to promote the innovative new product level, which would respond to the global supply chain management era. The second hypothesis suggests that the physical distribution industry would be expected to strengthen the innovative reaction to the environment of shippers` freight cargo generation itself in order to build up the original system for them. The success of this strategy would guarantee the increase of market performance of physical distribution industry concerned, so that container shipping and forwarder will confront with the severe race. Based on the econometric analysis we can get the contrastive estimated result between them. It is the container shipping industry that certainly converted the weight of the strategy from multimodal transport to the environmental reactive strategy concerning the shippers` freight cargo generation, which had not been valued so far and is forming the new strategic dimension Based on the above mentioned analysis, it is forecast that at the current life cycle stage the container shipping industry will give shippers the efficient intra-and inter-firm logistics network services and walk on the road where the original SCM reactive strategy will be built up under the partnership with them. The container shipping industry should place this movement in the one pillar, while it needs to convert the current alliance-based management to the global management system.