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한국호텔리조트학회(구 한국호텔리조트카지노산학학회)> 호텔리조트연구> 빅데이터 활용을 통한 호텔 휘트니스 인식 규명과 운영촉진방안 연구

KCI등재

빅데이터 활용을 통한 호텔 휘트니스 인식 규명과 운영촉진방안 연구

A Study on the Recognition of Hotel Fitness and Operational Promotion Plans through Big Data

박태수 ( Park Tae-su )
  • : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회)
  • : 호텔리조트연구 19권4호
  • : 연속간행물
  • : 2020년 08월
  • : 59-73(15pages)

DOI


목차

Ⅰ. 서 론
Ⅱ. 선행연구
Ⅲ. 연구방법
Ⅳ. 분석 결과
Ⅴ. 결 론
참고문헌

키워드 보기


초록 보기

Hotel companies are trying to improve customer's satisfaction and increase profits. Hotels are expanding the operation of various additional services in addition to rooms. This study aimed to develop the operational promotion plans of hotel fitness and recognition of hotel fitness consumer's by social media big data. Naver, Daum and Goggle were collected as analysis social media channels. The 6,479 words were gathered as through semantic network analysis with a keyword of 'hotel fitness' for social big data research. The period was limited for 5 years from June 1, 2015 to May 31, 2020. The data were text mining by textom and Krkwic program for social network analysis, UCINET was to draw the network between words linked to the keyword. As a results, first, various keywords recognized by hotel fitness consumer's such as 'fitness member', 'exercise', 'Shilla hotel', 'trade', 'membership', 'information', 'sea', 'contest', 'island', 'propelling', 'tourist', 'region', 'plan', 'culture', 'experience', 'swimming pool' were extracted. Second, as the result of CONCOR group analysis, totally 4 groups were formed. The sematic network analysis studies discussed the implication of hotel fitness operational promotion plans.

UCI(KEPA)

간행물정보

  • : 사회과학분야  > 경영학
  • : KCI등재
  • :
  • : 격월
  • : 1598-7760
  • :
  • : 학술지
  • : 연속간행물
  • : 2003-2020
  • : 919


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발행기관 최신논문
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1호텔 직원이 지각한 조직공정성이 열정 및 친사회적서비스행동에 미치는 영향

저자 : 이덕원 ( Lee Duk-won )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 19권 4호 발행 연도 : 2020 페이지 : pp. 5-20 (16 pages)

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(기관인증 필요)

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The purpose this study is to examine the effect of organizational justice on passion and pro-social service behavior. In order to verify the hypothesis, this study conducted a questionnaire survey on 230 hotel employees in 5 star, 10 hotels in Seoul. The results of the analysis are as follows. First, organizational justice has a positive(+) effect on harmonious passion. Second, harmonious passion has a positive(+) effect on prosocial service behavior in the role. Third, harmonious passion has a positive(+) effect on extra-role prosocial service behavior. It is suggested that the organizational members who are the internal customers of the hotel company have the influence of the passion on the value of the organizational justice and thus the organizational maintenance and human resources management of the hotel companies efficiently with the pro-social service behavior that can maximize their abilities.

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The purpose of this study was to provide the marketing strategic of successful brand extension through parent brand attachment on attitudes toward brand extension and loyalty in hotel industry. For this study, it was selected consumer who used Lotte hotel brand as the research objects. As the results, Fist, 'concern' of parent brand attachment had influences on brand attitude however 'love' did not have effect on it. Second, 'concern' of parent brand attachment on brand loyalty had the most significant influence, also 'love' had positive influence. Third, brand attitudes had effected on brand loyalty. The results show was that the more in brand of maintaining friendly emotional brand attachment to consumers to being able to be more positively brand attitude and loyalty. Moreover emotional brand attachment can afford to higher satisfaction and positive word of mouth, highly purchasing intention to consumers. Therefore hotel managements need to maintain friendly brand attachment between consumers and brand sustainedly.

3OTA 리뷰를 활용한 호텔서비스품질 요인도출 - LDA토픽모델링 -

저자 : 이병철 ( Lee Byeong-cheol ) , 김두산 ( Kim Doo-san )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 19권 4호 발행 연도 : 2020 페이지 : pp. 41-58 (18 pages)

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The purpose of this study is to develop the components of hotel service quality that are considered as determinants affecting customer behavior such as customer satisfaction and revisit. Traditional methods to develop service quality components that have heavily relying on in-depth interviews from experts or existing scales such as SERVQUAL scale that secured reliability and credibility. However, these methods have several limitations in reflecting the changing situation due to continuous intervention of subjective judgment criteria and generalizing findings due to the lack of samples. In order to overcome these limitations, this study used online hotel reviews as big data. In total of 4,695 1-5 star hotels on OTA site (Hotels.com), 378,339 reviews were gathered, and the new service quality factors and items were derived from LDA topic modeling analysis. As results, seven service quality topics are extracted: 'family friendly', 'human service', 'resource accessibility', 'room view', 'convenient facilities', 'check-in and reservation convenience', and 'cleanliness'. As this study employed new approach to derive the factors of hotel service quality, several theoretical and practical implications related to LDA topic modeling were discussed based on findings.

4빅데이터 활용을 통한 호텔 휘트니스 인식 규명과 운영촉진방안 연구

저자 : 박태수 ( Park Tae-su )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 19권 4호 발행 연도 : 2020 페이지 : pp. 59-73 (15 pages)

다운로드

(기관인증 필요)

초록보기

Hotel companies are trying to improve customer's satisfaction and increase profits. Hotels are expanding the operation of various additional services in addition to rooms. This study aimed to develop the operational promotion plans of hotel fitness and recognition of hotel fitness consumer's by social media big data. Naver, Daum and Goggle were collected as analysis social media channels. The 6,479 words were gathered as through semantic network analysis with a keyword of 'hotel fitness' for social big data research. The period was limited for 5 years from June 1, 2015 to May 31, 2020. The data were text mining by textom and Krkwic program for social network analysis, UCINET was to draw the network between words linked to the keyword. As a results, first, various keywords recognized by hotel fitness consumer's such as 'fitness member', 'exercise', 'Shilla hotel', 'trade', 'membership', 'information', 'sea', 'contest', 'island', 'propelling', 'tourist', 'region', 'plan', 'culture', 'experience', 'swimming pool' were extracted. Second, as the result of CONCOR group analysis, totally 4 groups were formed. The sematic network analysis studies discussed the implication of hotel fitness operational promotion plans.

5관광플랫폼 이용 중요속성에 따른 사용가치 및 지각된 희생과 재이용 의도 연구 - 신용카드사 관광플랫폼 서비스를 기준으로 -

저자 : 이현석 ( Lee Hyun-seok ) , 윤유식 ( Yoon Yoo-shik ) , 김미성 ( Kim Mi-seong )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 19권 4호 발행 연도 : 2020 페이지 : pp. 75-93 (19 pages)

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The purpose of this study is to identify mechanisms that increase the intention of customers to reuse the tourism platform, after analyzing the satisfaction of customers with services offered by credit card companies. To this end, we analyzed how the use-value and sacrifice factors of the credit card company's tourism platform influenced customers' intention to reuse the service. We then identified the causal relationship between each variable. We also highlight the services that the credit card company's tourism platform should focus on to increase customer reuse intention. In order to empirically analyze this, we included a survey of credit card company tourism platform users, and analyzed the results of the survey by setting hypotheses and suggesting research models through operational definition.

6관광전통시장 과일 구매 활성화를 위한 비주얼 머천다이징(VM) 활용 방안 연구

저자 : 박동준 ( Park Dong-jun ) , 권유홍 ( Kwon Yoo-hong ) , 김현정 ( Kim Hyun-jung )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 19권 4호 발행 연도 : 2020 페이지 : pp. 95-116 (22 pages)

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The purpose of this study is to suggest the use of visual merchandising to revitalize the tourism traditional market. Specifically, this study aimed to analyze the difference of various effects according to the color scheme of fruits. As a result of the analysis, all three hypotheses were supported. As a result of hypothesis 1, the complementary contrast was significantly higher in visibility than the analogous colors variation and brightness contrast. In hypothesis 2, the average value of taste evaluation showed a significant difference in order of complementary color, analogous colors variation, brightness contrast. Lastly, in hypothesis 3, the results showed that there was a significant difference in the average value of quality in the order of complementary color contrast, brightness contrast, analogous colors variation. This study is meaningful in that it suggests the application of VM to the traditional market. Also, various marketing implications using the research results were presented.

다운로드

(기관인증 필요)

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The purpose of this study is to investigate how the empirical value of local festivals affects the emotional response and local attachment. In addition, the purpose of this study is to investigate the mediating role of emotional response in the relationship between empirical value and local attachment. This is conducted for Gangneung, which has been developed as a regional festival. For these purpose, the authors developed four hypotheses and Data from 310 copies were collected for visitors to Gangneung's local festivals. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were conducted. The summary of the results of this study is as follows. First, Experience value has a positive effect on positive emotional responses Second, positive emotional responses has a positive effect Local attachment. Third, Experience value has a positive effect on Local attachment. Four, in the relationship between experience value and local attachment, emotional response acts as a mediator. Implications, limitations and future research directions were also discussed from these results.

8교외베이커리카페 선택속성이 만족도와 충성도에 미치는 영향 - 심리적 거리의 차이 -

저자 : 김두현 ( Kim Doo-hyun ) , 고재윤 ( Ko Jae-youn )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 19권 4호 발행 연도 : 2020 페이지 : pp. 139-161 (23 pages)

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The study confirmed the relationship between psychological distance differences, satisfaction and loyalty based on the selection attributes of Suburban bakery cafe, which have recently gained huge popularity. A total of 300 valid samples from consumers were used to perform factor analysis, reliability analysis, ANOVA and multiple regression analyses. Suburban bakery cafe selection attributes were represented by two factors: The first factor intrinsic aesthetics were natural scenery, outdoor terrace or rooftop, atmosphere, parking space, and facilities, and the second factor extrinsic quality-services were product freshness, service, taste, cleanliness and hygiene, various menus, product knowledge, expert production, and organic ingredients. The difference analysis results showed a significant difference between the close social distance and the distant spatial distance, and the extrinsic quality-service was remarkably high at the close social distance, and the extrinsic quality-service was remarkably high at the distant spatial distance. but there was no significant difference. All relationships in this study showed significant effects, all hypotheses were adopted, and the impact of intrinsic aestheticity was higher than that of extrinsic quality-services. The concept of suburban bakery cafe was established, academic differences were placed in empirical research utilizing psychological distance in restaurant field, and the importance of intrinsic aestheticity was emphasized.

9SNS상의 베이커리제품 선택속성이 구매 후 만족과 추천의도에 미치는 영향

저자 : 윤하정 ( Yun Ha-jeong ) , 김호석 ( Kim Ho-seok )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 19권 4호 발행 연도 : 2020 페이지 : pp. 163-180 (18 pages)

다운로드

(기관인증 필요)

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The purpose of this study is to identify the optional attributes of consumers using bakery products on SNS and to empirically study the factors that affect their satisfaction and recommendation intentions after purchase. To this end, the concept of each variable was analyzed and understood to find out what the variables were structurally related through a prior study and collected survey data to analyze the facts. For empirical analysis, a total of 321 questionnaires were collected from July 01 to August 15, 2019 by conducting a self-reporting method survey of men and women in their teens and 60s on tourists and Gangneung citizens who had collected and purchased information on bakery products through SNS information. The empirical analysis of the data collected in the survey used the statistical program of SPSS 21.0. The results of the study are summarized as follows. First, the attractiveness, accuracy and uniqueness among the properties of selecting bakery products on SNS were found to have a positive relationship to the satisfaction of purchasing products. Second, the satisfaction level after purchasing bakery products on SNS was found to have a positive influence on the recommendation intention. The results of this study show that the properties of selecting bakery products on SNS represent the defining influence of both satisfaction and recommendation intentions after purchase. Therefore, bakery companies should use SNS as an effective marketing tool, leading to a virtuous cycle of delivering accurate, attractive and unique information to consumers and increasing satisfaction, thereby re-delivering product information on their own.

10편리미엄 소비트렌드가 소비자의 메뉴생산변화요구와 구매의도에 미치는 영향

저자 : 김형일 ( Kim Hyeong-ii )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 19권 4호 발행 연도 : 2020 페이지 : pp. 181-199 (19 pages)

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I would like to understand the consumption trend of modern people, understand consumer needs for changes in menu production that can affect the development and sales performance of the restaurant market, and conduct research on purchasing intention. The survey was conducted on ordinary consumers in the restaurant industry and men and women in their 20s and 50s to achieve their research goals. The survey was conducted on consumers in Seoul and Gyeonggi Province. A total of 300 questionnaires were distributed for 15 days from June 1, 2020 to June 14, 2020, and 271 copies were used for the final analysis. The analysis of the collected data was done through the SPSS 21.0 statistical package program and the data coding process using AMOS 20.0. Both Hypothesis 1 and Hypothesis 2 were adopted and Hypothesis 3 was partially adopted. Restaurants should develop fast and high-quality menus to meet the trend of convenience consumption, and reduce waiting times for consumers by utilizing online orders, kiosks and applications. Restaurants should develop fast and high-quality menus to suit their convenience consumption trends, and strive to reduce waiting times for consumers by using online orders, kiosks, and applications. In addition, if waiting time occurs, it will be necessary to develop programs or items that consumers can enjoy during that time so that they recognize it as another commercialization time, not a time when waiting time is wasted.

12
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