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한국유통경영학회(구 한국유통정보학회)> 유통경영학회지> 배달음식 앱 특성이 지각가치와 소비자 사용의도에 미치는 영향: 지각가치의 매개효과

KCI등재

배달음식 앱 특성이 지각가치와 소비자 사용의도에 미치는 영향: 지각가치의 매개효과

The Effect of Delivery Food App Characteristics on Perception Value and Consumer Intention: Mediating Effect of Perception Value

정철현 ( Chur-hyun Jung ) , 김철중 ( Chul-jung Kim )
  • : 한국유통경영학회(구 한국유통정보학회)
  • : 유통경영학회지 23권2호
  • : 연속간행물
  • : 2020년 04월
  • : 75-90(16pages)

DOI


목차

1. 서론
2. 관련 문헌 연구
3. 연구방법
4. 실증분석
5. 결론
References

키워드 보기


초록 보기

Purpose: This study intends to investigate how it affects consumers’ perceived value through theoretical considerations and empirical analysis of the characteristics of delivery apps. We also want to investigate how perceived values affect consumers’ intention to use. Based on this research, we are trying to draw implications that can provide help in the development of mobile delivery apps.
Research design, data, and methodology: To achieve the objectives of the study, we surveyed 325 delivery food app users. The survey period was conducted from November 7, 2019 to November 18, 2019, and the data was collected through the research company Macromille Embrain. The collected data was analyzed using SPSS and AMOS statistical programs.
Results: The result of the study was to verify the effect of delivery app’s characteristic factors on perceived value. As a result of the study, Hypothesis 1 was found to have a positive impact on perceived value and information provision services. And interactions were found to have a negative impact on perceived values. In this study, it was found that interactivity has a negative effect on perceived values. It can be explained that the interactivity of the app itself is lowering the importance of the app’s interactivity. As the mobile counterpart is generalized, it can be said that the app connecting the seller and the consumer has been generalized, reducing the importance of interactivity. In the case of Hypothesis 2, the perceived value was found to have a positive effect on consumer intention.
Conclusions: The meaning of this study was investigated as an important factor to increase the app’s information provision and the usability of the app when utilizing the characteristics of the delivery food app in the O2O (Online-to-Offline) market environment. I think that the negative impact of the app’s interactivity in this study probably ignored its importance due to excessive use of information and improvement of mobile quality. The perceived value was found to have a positive effect on consumer intention. In other words, if the perception of delivery apps in the consumer’s mind improves, we believe that food buying activities using the app will increase.

UCI(KEPA)

간행물정보

  • : 사회과학분야  > 경영학
  • : KCI등재
  • :
  • : 격월
  • : 2384-0145
  • :
  • : 학술지
  • : 연속간행물
  • : 1998-2020
  • : 854


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1Relationship Between Customer Experience and Emotional Attachment to the Brand and Behavioral Intentions in Upscale Restaurant Services: Moderating Effect of Brand Personality

저자 : 최철재 ( Chul-jae Choi ) , 민대규 ( Dae-gyu Min )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 5-18 (14 pages)

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Purpose: The purpose of this study is to identify the effects of service experience such as employee service, core service and servicescape on emotional attachment and the moderating role of brand personality in the relationship between the same variables. In addition this study is to explains the interrelationship between emotional attachment and word-of-mouth (WOM) intention and reuse intention in the upscale restaurant services.
Research design, data, and methodology: A questionnaire survey was conducted of 279 customers who had experienced in the upscale restaurant services, and confirmed the validity and reliability of the data by using SPSS 21.0 and AMOS 21.0 statistic packages. The research hypothesis was analyzed by structural equation modeling analysis (SEM). The variables used were service experiences such as employee service, core service, servicescape, emotional attachment, word-of-mouth, reuse intention and brand personality.
Results: All dimensions of service experiences such as employee services, core services, and servicescapes had a significant impact on emotional attachment, and which, in turn, affected both word-of-mouth intention and reuse intention, and word-of-mouth intention affected reuse intention. In addition, the moderating effect of brand personality was identified in relation to employee service experience and emotional attachment, while there was no moderating effect of brand personality in core service and service landscape and emotional attachment.
Conclusions: In order to increase the customer's positive word-of-mouth intention and reuse intention in the upscale restaurant service setting, it is necessary to provide various service experiences such as employee service, core service, and servicescape so that their customer has an emotional attachment. And then. since service experience through interaction with employees brings high emotional attachment, service education of frontline employees should be strengthened to raise employee service quality recognized by customers. In addition, the consumer affects emotional attachment according to the personality of the service brand if the employee's service is positive. This mean that the service provided by the employee influences the emotional attachment when customers perceives it as stylish, true, lively and passionate about a upscale restaurant. Therefore, the manager of upscale restaurant have to develop an excellent service brand by accurately identifying the customers's needs and enhancing the image of the upscale restaurant.

2A Study on the Impact of Entrepreneurial Action and Government Support through the Network on Management Performance

저자 : 박희상 ( Hee-sang Park ) , 서영욱 ( Young-wook Seo )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 19-35 (17 pages)

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Purpose: The purpose of this study is to demonstrate whether a network is able to have a significant impact on management performance established by an entrepreneur starting a business without sufficiently securing human and physical capital. It also examined if trust, opportunity discovery, and opportunity utilization were factors that were needed in building networks to impact management performance. Lastly, government support factors were evaluated to observe the impact it had on business performance of entrepreneurs.
Research design, data, and methodology: Variables that were considered to affect the business performance of the entrepreneur were selected, including opportunity discovery, opportunity utilization, trust, network, entrepreneurship education, entrepreneurship mentoring, financial performance, and non-financial performance. In order to measure each variable, a questionnaire was developed and conducted to entrepreneurs nationwide. The data of the entrepreneurs that had not responded accurately and those that did not receive government funding were removed from the analysis. An empirical analysis was conducted with a total of 229 data. The reliability and validity of the measurement tools were verified using smart PLS 2.0, and the research model was verified by analyzing the structural model equation.
Results: Opportunity discovery, one of the factors of an entrepreneur's behavioral factor, was observed to have a statistically significant positive effect on opportunity utilization. In turn, opportunity utilization was shown to have a statistically significant positive effect on social capital. In addition, among the factors of social capital, it was seen that trust had a statistically significant positive effect on network. The factors of management performance, such as financial and non-financial performance, were shown to be significantly positively affected by the network factor. In terms of government support factors, entrepreneurship education was observed to have a statistically positive effect on non-financial performance, while entrepreneurship mentoring had a significant influence on financial performance.
Conclusions: For entrepreneurs without the needed human and material capital, networks are a necessary capital to have in order to achieve business success. It is necessary for the entrepreneur to form a network with the purpose of taking advantage of entrepreneurship opportunities, and gaining trust to networking targets in the process of forming the network.

3농산물도매시장 하차거래 도입에 따른 시간비용 절감효과 분석: 가락농수산물도매시장 사례를 중심으로

저자 : 김재령 ( Jae-ryoung Kim ) , 김윤두 ( Yoon-doo Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 37-48 (12 pages)

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Purpose: The mode of transaction of agricultural products (vegetable) sold in the 'Garak Agricultural and Marine Product Wholesale Market (GWM)' can be distinguished into two types in terms of the distribution of agricultural products (Vegetable). First, it is the 'Transaction of Unloaded Products (TUP)' wherein the transaction and sales occurs on the vegetable unloaded from each transportation vehicle. Secondly, it is referred to as the 'Transaction of Loaded Products (TLP)' on each vehicle as it was loaded at respective places of production. Recently, the representative policy of distribution of vegetable was promoted and implemented in the 'GWM'; the discussion to change conventional TLP into the TUP initiated since 2012, and the changed mode of transaction was started gradually with the loaded 'Radish' in April, 2017. The effect of change into TUP was investigated through varied approaches however substantial effect therefrom is yet to be identified through employing verified model thereof.
Research design, data, and methodology: The present study thus intended to verify substantial effect of the improvement in distribution resulted from the initiation of TUP' in the 'GWM' through identifying estimated costs of distribution before and after introduction of the TUP, and effect of the implementation thereof on receiving prices of vegetable of forwarders. For the estimation of the congestion and accumulation costs of distribution of vegetable to be sold by TUP, the transaction of 'radish', 'onions' and 'Chonggak radish', for which TUP from vehicles was introduced in 2017, were taken to compare the effect on distribution before (2016) and after (2017) the introduction of TUP.
Results: The congestion and accumulation cost of distribution were also estimated wherefrom the daily distribution cost of 'radish', 'onions', and 'Chonggak radish' marked respective decreases of 9.852 million KRW for 'radish', 21.952 million KRW for 'onions', and 4.108 million KRW for 'Chionggak radish'.
Conclusions: Through conducting the present study, the substantial time cost saving effect of the improvement in distribution system of vegetable, resulted from the introduction of TUP, was verified positively. The outcomes of the present study are expected to be exploited for further studies, to be delving into detailed effects of implementation of the TUP, as basic data.

4연구장비 공동활용시설의 이용의도에 영향을 미치는 요인에 관한 연구: 건설·교통 분야 시설 이용자 중심으로

저자 : 최종오 ( Jong-oh Choi ) , 김언정 ( Un-jung Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 49-61 (13 pages)

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Purpose: Recently, research and development (R&D) investment has increased, and research facilities have become more important at the science and technology infrastructure level. However, research on strategic investment and Co-utilization of research equipment is insufficient compared to its importance. In order to activate public R&D facilities in research and development, managers of public R&D facilities need to understand which aspects of the specified services are best able to explain the user's intention to use and which technical elements the user considers most important.
Research design, data, and methodology: This study analyzed the important factors in service quality and technology acceptance for Co-utilization of national R&D facilities and equipments, and, using those factors, which factors influence the intention of use. A total of 130 questionnaires for users in the construction and transportation sectors were used for the final analysis. For the verification of the hypothesis of this research, a model of a structural equation is used, and a program for analysis uses SPSS 20 and AMOS 18.
Results: Tangible quality of services was not significant, both for perceived usefulness and for perceived ease of use. On the other hand, intangible quality of service was a significant result of both perceived usefulness and perceived ease of use. It has been shown that perceived ease of use does not affect perceived usefulness. perceived usefulness and perceived ease of use have been shown to affect use intention. Further, it has been shown that perceived usefulness has a greater influence than perceived ease of use, which is judged to be necessary to emphasize perceived usefulness rather than perceived ease of use in order to increase the availability of Co-utilization.
Conclusions: The results of this research were slightly different from those of prior studies that explain existing service quality, TAM and use intention. To efficiently operate the Co-utilization facility, it suggests that policies that enhance the Assurance, reliability, responsiveness and empathy of technology are important, in order to operate co-utilization facility efficiently. At the same time, the government needs to be controlled so that it can provide support and education to technician.

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Purpose: In recent years, a mobile augmented reality game such as Pokémon GO has become popular. Although past research has investigated the features of mobile technology and motivations for using Pokémon GO, little has been known about the relationship between the use of augmented reality game and the sponsorship company. Because the augmented reality game overlays digital contents on users' everyday surroundings, the company which sponsors Pokémon GO may have the chance to develop positive relationships with the game users in both real and virtual environments. This paper, therefore, explores the antecedents of the attitude toward the sponsorship company in the augmented reality game context.
Research design, data, and methodology: A total of 294 validated responses from Pokémon GO players were collected from an online survey. The data were analyzed with hierarchical regression techniques. To predict attitude toward the sponsorship company, attitude toward the Pokémon characters, competition, physical activity, and attention switching were included in the hierarchical regression model as independent variables. Gender and age were used as control variables. Further, the sample was divided into the low-level trainer group (n=144) and the high-level trainer group (n=150), and the hierarchical regression models were tested, respectively.
Results: The results show that attitude toward the Pokémon characters, competition and physical activity increase attitude toward the sponsorship company. Although attention switching is not associated with attitude to the sponsorship company, the relationship between two constructs is significant in the low-level trainer group.
Conclusions: The present study reveals the positive association between Pokémon characters and the attitude towards the sponsorship company. Because the Pokémon franchise has lots of fans, the sponsorship company may develop positive relationships with individuals by supporting use of the augmented reality game. Also, competition and physical activity are the important factors for using Pokémon GO. The sponsorship company have the chance to develop the positive attitude with those who want to fulfil the need of competition or physical activity via Pokémon GO. Considering the negative role of attention switching in the low-level trainer group, the sponsorship company had better pay attention to low-level trainer's discontent.

6배달음식 앱 특성이 지각가치와 소비자 사용의도에 미치는 영향: 지각가치의 매개효과

저자 : 정철현 ( Chur-hyun Jung ) , 김철중 ( Chul-jung Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 75-90 (16 pages)

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Purpose: This study intends to investigate how it affects consumers' perceived value through theoretical considerations and empirical analysis of the characteristics of delivery apps. We also want to investigate how perceived values affect consumers' intention to use. Based on this research, we are trying to draw implications that can provide help in the development of mobile delivery apps.
Research design, data, and methodology: To achieve the objectives of the study, we surveyed 325 delivery food app users. The survey period was conducted from November 7, 2019 to November 18, 2019, and the data was collected through the research company Macromille Embrain. The collected data was analyzed using SPSS and AMOS statistical programs.
Results: The result of the study was to verify the effect of delivery app's characteristic factors on perceived value. As a result of the study, Hypothesis 1 was found to have a positive impact on perceived value and information provision services. And interactions were found to have a negative impact on perceived values. In this study, it was found that interactivity has a negative effect on perceived values. It can be explained that the interactivity of the app itself is lowering the importance of the app's interactivity. As the mobile counterpart is generalized, it can be said that the app connecting the seller and the consumer has been generalized, reducing the importance of interactivity. In the case of Hypothesis 2, the perceived value was found to have a positive effect on consumer intention.
Conclusions: The meaning of this study was investigated as an important factor to increase the app's information provision and the usability of the app when utilizing the characteristics of the delivery food app in the O2O (Online-to-Offline) market environment. I think that the negative impact of the app's interactivity in this study probably ignored its importance due to excessive use of information and improvement of mobile quality. The perceived value was found to have a positive effect on consumer intention. In other words, if the perception of delivery apps in the consumer's mind improves, we believe that food buying activities using the app will increase.

7지역 불균형 해소를 위한 창업생태계 성공요인 도출에 관한 연구

저자 : 안태욱 ( Tae-uk Ahn ) , 강태원 ( Tae-won Kang ) , 이미경 ( Mi-kyung Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 91-105 (15 pages)

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Purpose: As regional economic difficulties are exacerbated recently, Korean government considers a startup to be an important alternative to regional innovation and job creation. Creating a right startup ecosystem is important among other things in nurturing quality startups and startup runners. However, there are insufficient studies performed on success factors required to create a successful startup ecosystem. This study intends to prioritize success factors in creating a startup ecosystem for regional innovation.
Research design, data, and methodology: This study conducted a survey on experts who have worked at least five years in startups and related fields. There are four criteria to evaluate success factors of a startup ecosystem and 16 sub-criteria to evaluate success sub-factors. This study performed a pairwise comparison of factors on set models, using the analytic hierarchy process (AHP) method.
Results: The analysis results showed that success factors in the startup ecosystem with the highest evaluation scores were characteristics of startup runners, startup fund, startup infrastructure, and startup support programs in descending order, and that success sub-factors with the highest evaluation scores were entrepreneurship, nurturing of key personnel, initial expense for startup, and startup support system, in descending order. An analysis by gender found that for male startup runners, startup fund is important. There was a difference in the results of success factor analysis between male and female experts. Lastly, experts were asked which factor is the most important in the startup ecosystem. Group A (experts with experience of five to less than 10 years) regarded the characteristics of startup runners as the most important factor; Group B (experts with experience of 10 to less than 20 years) startup infrastructure; and Group C (experts with experience of 20 years or more) startup fund.
Conclusions: The implications of this study are that startup runners (persons) are of the largest importance in a regional startup ecosystem and entrepreneurship and nurturing of key personnel are important. This study offers an implication that it is desirable to compose an expert organization with experts of different years of experience in successfully creating a startup ecosystem. This study has its significance as it presents a right direction and offers policy implications for creating a startup ecosystem in areas besides the Seoul Metropolitan Area.

8고객가치에 대한 개념적 고찰 및 척도개발에 관한 연구: 제약산업을 중심으로

저자 : 김영필 ( Young-pill Kim ) , Linxue Li , 강기두 ( Gi-du Kang )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 107-129 (23 pages)

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Purpose: Despite the continual growth of the domestic pharmaceuticals market, little research has been conducted on the customer value provided by the domestic pharmaceutical industry. The purpose of the current study is to define and conceptualize the construct of customer value that pharmaceutical companies have to provide to customers; and to develop a scale to measure customer value based on the review of extant literature and field interviews.
Research design, data, and methodology: In order to achieve the research purpose, the current study employed a method simultaneously pursuing qualitative and quantitative methods. As a qualitative research, comprehensive literature review was conducted to understand the clear concept of value in the pharmaceutical industry and its components in detail, and to confirm the possibility of integrated conceptualization. The next step was to reflect various on-site opinions on customer value of medicines through depth interviews with doctors, pharmacists and the general public. After having understandings on the construct of customer value and its components, the scales to measure the construct of customer value were developed by following the procedure proposed by Churchill (1979).
Results: With a conceptualization of focal construct (i.e., customer value), the current study identified the components of the construct (i.e., instrinsic and instrumental value) and six sub-dimensions for each component. After verifying the validity of the construct and the contents of each dimension, items measuring those domains were developed and its psychometric properties (i.e., reliability and validity) were rigorously tested. In so doing, 51 reliable and valid items measuring the customer value were finally identified.
Conclusions: The conceptualization and identification of the construct of customer value and the development of the scale will become a guiding principle for future studies and it would be expected to provide a critical and practical implication for the pharmaceutical industry which is now experiencing a severe competition. This study not only contributes to the positive creation of the pharmaceutical industry by presenting the direction of customer value management, but also provides a foundation to grow into a long-term survival strategy through paradigm change by understanding the intrinsic attribute of the pharmaceutical industry.

9기술수용이론변수와 이용동기에 따른 쇼트클립 App 이용의도에 관한 연구: 쇼트클립 App 몰입의 조절효과 검증

저자 : 이영희 ( Young-hee Lee ) , 류미현 ( Mi-hyun Ryu )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 131-147 (17 pages)

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Purpose: According to analysis report on the development of China's mobile internet industry short clip apps have the fastest growth of user size among the mobile apps in the 2019. Short clip contents market is growing mature amid fierce competition. Observations made of the use intentions of consumers regarding short clip apps that are recently receiving the most amount of attention in the mobile app market, in which mobile apps appear in diverse forms and disappear according to consumer choices. Short clip app use intentions were divided into Doing, Showing, and Interacting intentions, and verifications were made of the influential factors of Technology Acceptance Model variables and using motivations along with the moderating effects of flow regarding this.
Research design, data, and methodology: Research models to achieve research goals have been developed based on previous research. This study was conducted on 250 adult consumers of China in their twenties and thirties and for statistical analysis, group comparison analysis for the verification of structural equation models and moderating effects was conducted.
Results: The main results of this study showed first, that factors that affect short clip app use intentions (doing) are a perceived ease of use among technology acceptance variables and entertainment and self-expression among using motivations. Second, factors that affect short clip APP use intentions (showing) were verified to be perceived usefulness among technology acceptance variables and self-expression and information among using motivations. Third, factors that affect short clip app use intentions (interacting) were the technology acceptance variables of perceived usefulness and perceived ease of use and information seeking among using motivations. Lastly, the moderating effects of flow appeared to be partially significant.
Conclusions: It is expected that through the results of this study, mobile app affiliated companies can have an increased understanding of consumer app use intentions and that aid can be provided to consumer-focused activities. In addition, consumers become more than simple subjects of consumption and become subjects that consume, produce, and spread information through mobile contents so they must work to have awareness to be in charge of more responsible roles.

10유통영업직종에서 일터학습과 인적자원성과간의 영향관계

저자 : 심용보 ( Young-bo Shim ) , 남성집 ( Sung-jip Nam )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 149-162 (14 pages)

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Purpose: The objective of current research is to explore the effectiveness of variable types of workplace learning at the work, especially for the sales persons in retail industry. As the more business processes and products are complicated, the higher the role of sales persons' role in the retail industry are. Business practitioners and researchers have paid attention on capacity of employees and business performance relationship. From the equation, they emphasize that types of learning is the key to improve the employees' capacity. The importance of learning at workplace has been stressed yet, their types of workplace learning methodology and learning outcome correlation has gained little attention. The current research aims to provide effective human resource development methodology in retail industry.
Research design, data, and methodology: From the seventh human resource company panel survey conducted by Korea Research Institute of Vocational Education & Training, the authors segregate sales persons in retail industry and analyze effective diverse types of workplace learning on their learning outcome. From the panel data set, the authors obtained 905 sample of sales employees. The author attempt to validate how different types of workplace learning induce on their job performance, job related satisfaction and organizational commitment framework. Further, employees are segregated to high and low participations on types of education provisions to validate their workplace learning outcome in retail industry.
Results: The result shows that workplace learning has positive influence on sales persons' learning outcome. From the detailed investigation, the authors uncovered that informal learning has greater influence on job capability dimension. However, for the job satisfaction and organizational commitment dimensions, formal learning has greater influence than the informal learning methodologies.
Conclusions: From the above findings, business managers and researchers may learn to implement different types of learning methodologies for desired job related outcomes. Forms of learnings can be extended to wide variety of types, especially in the age of the fourth industrial revolution. Formal and informal learning methodology provisions for the sales persons may be chosen in detailed purposes and the specifically chosen type of learnings can bring about better result depends on what dimensions are targeted.

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19권 5호 ~ 19권 5호

KCI등재

유통경영학회지
23권 5호 ~ 23권 5호

KCI등재

고객만족경영연구
22권 3호 ~ 22권 3호

KCI등재

마케팅관리연구
25권 4호 ~ 25권 4호

KCI등재

한국항공경영학회지
18권 5호 ~ 18권 5호

한국항공경영학회 추계학술발표논문집
2020권 0호 ~ 2020권 0호

KCI등재

로지스틱스연구
28권 5호 ~ 28권 5호

KCI등재

보험학회지
124권 0호 ~ 124권 0호

KCI등재

중소기업연구
42권 3호 ~ 42권 3호

KCI등재

기업경영리뷰
11권 3호 ~ 11권 3호

POSRI 이슈리포트
2020권 8호 ~ 2020권 8호

KCI등재

금융공학연구
19권 3호 ~ 19권 3호

KCI등재

의료경영학연구
14권 3호 ~ 14권 3호

KCI등재

유통물류연구
7권 3호 ~ 7권 3호

KCI등재

정보시스템연구
29권 3호 ~ 29권 3호

KCI등재

재무관리연구
37권 3호 ~ 37권 3호

KCI등재

생산성논집(구 생산성연구)
34권 3호 ~ 34권 3호

KCI등재

품질경영학회지
48권 3호 ~ 48권 3호

KCI등재

해운물류연구
108권 0호 ~ 108권 0호

KCI등재

리스크 관리연구
31권 3호 ~ 31권 3호
발행기관 최신논문
자료제공: 네이버학술정보
발행기관 최신논문
자료제공: 네이버학술정보

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