Purpose: While the majority of domestic offline retail formats are suffering from business depression, health and beauty stores are growing rapidly and have established themselves as a new retail trend. The term “health and beauty store” refers to the Korean drugstore retail format developed around beauty products, including cosmetics, and health functional foods, as a different retail format from overseas drugstores centered on pharmaceutical products. This study aims to draw strategic implications for the retail market by investigating and analyzing the current status of purchasing behaviors and store selection factors in Korean health and beauty stores. The study also aims to provide store strategy and marketing methods for young consumers, especially by analyzing health and beauty store consumption patterns of consumers in their 20s. To this end, this study analyzed the effects of consumers’ health and beauty store selection factors on store satisfaction and revisit intention. Research design, data, and methodology: From November 4, 2018 to July 21, 2019, a total of 205 valid samples were obtained through on-line questionnaire, taking consumers who had experienced shopping through typical health and beauty store (Olive-young, lalavla, Lohb’s) as subject, and model reliability test, model validity test, chisquare test, correlation analysis, exploratory factor analysis, t-test, and Multiple regression analysis were conducted by SPSS Statistics 23.0. Results: Six health and beauty store selection factors were derived: location and operation, price and promotion, employee service, store experience, store image, and product display. The influencing relationships of these health and beauty store selection factors with store satisfaction and revisit intention are as follows. First, among the store selection factors, “location and operation” and “price and promotion” had a positive effect on store satisfaction. Second, “price and promotion” and “store experience” had a positive effect on revisit intention. Third, “employee service” had a negative effect on both satisfaction and revisit intention. Conclusions: These results show that there are significant differences in the factors affecting the satisfaction and revisit intention of health and beauty stores, and they also suggest the need for improving store marketing and sales strategies, especially those focusing on young consumers in their 20s.