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한국이벤트컨벤션학회> 이벤트컨벤션연구> Estimation on the economic value of public leisure activities in the high school: focus on 'Creative Experience Activity Club’

KCI등재

Estimation on the economic value of public leisure activities in the high school: focus on 'Creative Experience Activity Club’

Shim Hye In , Lee Won Seok , Park Se Jong
  • : 한국이벤트컨벤션학회
  • : 이벤트컨벤션연구 35권0호
  • : 연속간행물
  • : 2019년 08월
  • : 117-141(25pages)

DOI

10.31927/asec.15.3.7


목차

I. Introduction
II. Literature Review
III. Methodology
IV. Results
V. Conclusion and Discussion
References

키워드 보기


초록 보기


						
Purpose - This study is to estimate the economic value of ‘creative experience activity club’, one of high school public leisure activities, using contingent valuation method: CVM, which is frequently used to estimate the value of non-market materials.
Design, data, and methodology - The survey was conducted on 300 parents of high school students who participated in 'Creative Experience Activity Club' in Gangneung area from December 3rd to 5th, 2018. Samples were collected by convenience extraction. Among the 300 samples, 285 valid samples were analyzed by SPSS 20.0. Descriptive statistics were used to analyze the demographic characteristics of the sample, exploratory factor analysis to extract factors, reliability analysis to measure the reliability of 'the intention of continuous donation', the extracted measurement scale, and then 'creative experience activities'. A binomial logistic regression analysis was conducted to measure the contingent value of ‘creative experience activity club’. it was revealed that the higher the sustainable intention, the higher the probability of accepting the proposed price. The estimated payment through truncated mean was calculated at KR₩ 33,520, which could be interpreted as suggesting the high interest of parents’ institutional leisure activity program.
Result - It was found that there is a significant relationship between the suggested price and WTP. In other words, the lower quoted price, the higher the acceptance intention. In the case of sustainable intention, as the explanatory variable with the positive influence, it was revealed that the higher the sustainable intention, the higher the probability of accepting the proposed price.
Conclusions - The estimated payment through truncated mean was calculated at KR₩ 33,520, which could be interpreted as suggesting the high interest of parents’ institutional leisure activity program.

UCI(KEPA)

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI등재
  • :
  • : 계간
  • : 1738-7981
  • :
  • : 학술지
  • : 연속간행물
  • : 2005-2020
  • : 306


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1국내 이벤트산업의 역사적 고찰

저자 : 신창열 ( Shin Chang Youl )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 1-19 (19 pages)

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Purpose - The event industry is recognized as a growth industry of nation along with the MICE industry. The purpose of this study is to create a new paradigm of the policy, industry, and academic aspects of event through a historical review of domestic event industry.
Design, data, and methodology - The definition and concept of event, the size and development process of event industry, the development process of event business and council, the development process of human resources and educational infrastructure.
Result - Domestic events in the modern sense began in the 1960s, and most corporate events were in the mid-1980s. With the widespread use of term 'event' in the 88 Olympics, the event industry has expanded to public sector. Since the 2000s, the event industry has been at its peak and the nationwide event era has begun.
Conclusions - To create a new paradigm of event's studies for the future history of event industry, it must be accompanied by efforts of both industry, government, academia, and government. In order to systematically develop the event industry, the government should establish the promotion law and designate the department in charge for event industry.

2제천국제음악영화제 성공 우선순위 결정요인에 관한 연구: AHP 분석기법 중심으로

저자 : 임영준 ( Lim Young June ) , 최일준 ( Choi Il Jun )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 21-40 (20 pages)

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Purpose - This study tries to systematically identify the success factors on the local festival through the festival case of Jecheon International Music and Film Festival(JIMFF).
Design, data, and methodology - The study proposes a research model based on the literature review on the success factors of typical local festivals. This study model will use the method of Analytic Hierarchy Process(AHP) to derive the quantitative and qualitative results of the success factors of local festivals and present a comprehensive empirical success factor. In particular, it will bring about the results by comparing the preferred success indicators among office staff of the JIMFF, the staff of the Jecheon City(Ministry of Culture and Arts), and the the staff of Jecheon Cultural Foundation.
Result - 'The Satisfaction of Visitors' showed the highest weight in the major category, followed by 'the Future Direction of the Festival' as the second highest result. In the middle class, 'the Growth or Sustainability of Festivals' was the highest weight according to the criteria of the overall weighting, followed by 'the Connection with Tourist Attraction'.
Conclusions - Based on the results of this AHP analysis, the JIMFF can be derived for two cultural policy implications to become a successful festival in the future as follows. Firstly, the JIMFF should prepare for the long-term future direction of the festival. Secondly, the JIMFF should provide measures to continuously enhance the satisfaction of visitors.

3Age differences in serious leisure with sports event participation among older adults

저자 : Kang Sang Guk , Kim Won Sik

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 41-52 (12 pages)

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Purpose - The aim of the current study was to compare older adults' serious leisure based on sports event participation. Subjects were categorized into three age groups (50-64 years, 65-79 years, 80 and over) to understand serious leisure by different age group.
Design, data, and methodology - The best performing items from serious leisure inventory and measure (SLIM) were administrated to 314 older adults who participated in the National Senior Games (NSG) in the United States to measure the six elements of serious leisure (perseverance, effort, career progress, career contingencies, unique ethos, and identity).
Result - A one-way MANOVA revealed significant group differences for three serious leisure variables (perseverance, unique ethos, and identity). Perseverance and identity were highest in the 80 and over age group, and unique ethos was highest in the 65-79 year age group. However, effort, career progress, and career contingencies were not significantly affected by age differences.
Conclusions - The findings of this study provide theoretical implications related to how age group affects serious leisure among sports event participants.

4감성리더십이 신뢰와 조직성과에 미치는 영향

저자 : 박이경 ( Park Lee Kyung )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 53-76 (24 pages)

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Purpose - Emotional Leadership is a leader's use of emotional intelligence as a tool for organizational development.In this study, emotional leadership is an effective means by which a leader uses emotional intelligence to exert a positive influence on others to create trust and performance. Say. The purpose of this study is to investigate the effect of leader's emotion on organizational performance through trust.
Design, data, and methodology - Emotional leadership is divided into four major components: 'self-recognition ability', 'self-management ability', 'social cognitive ability', and 'relationship management ability'. Based on previous research, the study hypothesized that the emotional leadership dimension first affects the trust of employees, which in turn affects the organizational performance of employees.
Result - The results show that all components of emotional leadership influenced employee trust and organizational performance. Interestingly, emotional leadership was found to have a greater impact on trust than organizational performance, with the lowest impact of trust on organizational performance. As a result, emotional leadership, trust, and organizational performance are all affected.
Conclusions - The findings provide insights into the impact on employees of promoting emotional leadership in the food service industry. In theory, this study provides a new type of conceptual framework that examines relationships between organizationality and related variables, as well as emotional leadership and trust.

5식용곤충 소재 조미식품의 선택속성이 태도, 이용의도, 추가지불의사에 미치는 영향에 관한 연구

저자 : 황진수 ( Hwang Jin Soo ) , 이원석 ( Lee Won Seok ) , 조주형 ( Cho Joo Hyung ) , 김현준 ( Kim Hyun Joon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 77-91 (15 pages)

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Purpose - This study was designed to explore the important role of selection attributes in the context of seasoning foods of edible insects. More specifically, this study proposed the selection attributes of seasoning foods of edible insects positively affects attitude toward using seasoning foods of edible insects. In addition, it was hypothesized that the attitude has a positive influence on intentions to use and willingness to pay more.
Research Design, data, and methodology -In Korea, this study collected 450 samples in order to test a research model including five hypotheses. In addition, the current study employed SPSS program including descriptive analysis, exploratory factor analysis, and regression analysis.
Result - The data analysis results showed that three dimensions of selection attributes of seasoning foods of edible insects (i.e. health and safety, characteristics of the product, and novelty) aid to enhance attitude toward using seasoning foods of edible insects. Additionally, the attitude plays an important role in the formation of on intentions to use and willingness to pay more.
Conclusions - It is recommend developing seasoning foods of edible insects by focusing more on health and safety, characteristics of the product, and novelty. By doing so, consumers would have a favorable attitude using the seasoning foods of edible insects, which enhances intentions to use and willingness to pay more.

6소프트파워로 본 한류로서의 방탄소년단 고찰

저자 : 강준수 ( Kang Jun-soo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 93-116 (24 pages)

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Purpose - The purpose of this study is to recognize the limitations of traditional hard power and to understand the importance of soft power to attract voluntary acceptance from other countries. The Korean Wave, representing the soft power of Korea, started in the late 1990s and is now expanding its influence worldwide.
Design, data, and methodology -One of the factors that helped to gain the sympathy of young people from across the world was the use of digital media. Using a variety of internet media such as YouTube and SNS, the strategy quickly informed the world of Korean Wave stars and helped build a positive image for Korea. This soft power, which Korea has, can increase national strength and competitiveness in exchanging culture with many countries.
Result -Korean Wave cultural contents are not limited to music genres such as BTS, but are composed of various fields such as drama, popular songs, and movies. BTS is proposing the potential of Korea's soft power by becoming popular in the US market which is a world soft power in music genre. The BTS, which is enthusiastic not only in the United States but also in the whole world, is leading Korean Wave cultural contents and expanding economic effect and national competitiveness in Korea.
Conclusions -Before knowing the music of BTS, many young people from all over the world who did not know about Korea understand music through Korea, learn Korean language and enjoy Korean food through foreign countries. This means that the Korean Wave cultural contents, which is represented by the Bulletproof Boy Scouts, is not limited to simply sharing music with sympathy, but means creating an opportunity to come across Korea's overall culture. And the positive image of Korea can be said to secure the potential to increase the soft power of Korea.

7Estimation on the economic value of public leisure activities in the high school: focus on 'Creative Experience Activity Club'

저자 : Shim Hye In , Lee Won Seok , Park Se Jong

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 117-141 (25 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - This study is to estimate the economic value of 'creative experience activity club', one of high school public leisure activities, using contingent valuation method: CVM, which is frequently used to estimate the value of non-market materials.
Design, data, and methodology - The survey was conducted on 300 parents of high school students who participated in 'Creative Experience Activity Club' in Gangneung area from December 3rd to 5th, 2018. Samples were collected by convenience extraction. Among the 300 samples, 285 valid samples were analyzed by SPSS 20.0. Descriptive statistics were used to analyze the demographic characteristics of the sample, exploratory factor analysis to extract factors, reliability analysis to measure the reliability of 'the intention of continuous donation', the extracted measurement scale, and then 'creative experience activities'. A binomial logistic regression analysis was conducted to measure the contingent value of 'creative experience activity club'. it was revealed that the higher the sustainable intention, the higher the probability of accepting the proposed price. The estimated payment through truncated mean was calculated at KR₩ 33,520, which could be interpreted as suggesting the high interest of parents' institutional leisure activity program.
Result - It was found that there is a significant relationship between the suggested price and WTP. In other words, the lower quoted price, the higher the acceptance intention. In the case of sustainable intention, as the explanatory variable with the positive influence, it was revealed that the higher the sustainable intention, the higher the probability of accepting the proposed price.
Conclusions - The estimated payment through truncated mean was calculated at KR₩ 33,520, which could be interpreted as suggesting the high interest of parents' institutional leisure activity program.

8호텔 연봉제의 공정성이 조직유효성에 미치는 요인에 관한 연구

저자 : 박순영 ( Park Soon Young ) , 서원석 ( Seo Won Seok )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 143-162 (20 pages)

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(기관인증 필요)

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Purpose - This study is to investigate the relationship between hotel employees' organizational effectiveness and to how organizational culture differs in annual salary system's justice and organizational effectiveness. First, as a result of the analysis which relationship between annual salary system justice(distribution fairness, procedural fairness) and organizational effectiveness(job satisfaction, job commitment), distribution fairness had a positive effect on job satisfaction, procedural fairness had positive effect on organizational commitment). Second, we analyzed organizational culture as four types of consensus culture, innovation culture, hierarchical culture, and performance culture.
Result - It has been found that there is a significant difference in performance culture between consensus culture and hierarchical culture in terms of fairness of distribution. Third, in terms of job satisfaction, it was found that there was a difference in order of consensus culture, innovation culture, hierarchical culture, and performance culture. Also, in the organizational commitment, there was a significant difference between performance culture and consensus culture, performance culture and hierarchical culture.
Conclusions - The overall results show that there is a consensus culture, an innovation culture, a hierarchical culture, and a performance culture in that order. Based on the results of this study, we try to provide academic and practical implications for the effect of employee 's annual salary system fairness on organizational effectiveness.

9DEA를 이용한 국내 권역별 캠핑장 효율성 분석 : 캠핑장 크기와 운영방식을 중심으로

저자 : 송희원 ( Song Hee Won ) , 김상혁 ( Kim Sang Hyuck )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 163-182 (20 pages)

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Purpose - The excessive increase of camp sites would cause overheated competitions among the camp sites in Korea, thereby evoking the inefficiencies of camp sites. The purpose of this study is to analyze the efficiency of the camp sites by region and to compare the differences of efficiency by the camp size and the type of operation to improve the efficiency of domestic camping industry.
Design, data, and methodology -CCR model and BCC model of DEA was conducted to examine the efficiency of camp sites in Korea. The number of camping ground and the number of camp sites per employee were used as input variables and sales was used as a output variable. The sample data was gathered from the “2017 Survey on the Current State of Camping Industry in Korea”, and the free software B-Box was used for analysis.
Result - Based on the empirical results from the efficiency analysis by region, Kangwon area had the highest efficiency, but Southeast area had the lowest efficiency. In addition, the efficiency of camp sites was different by the type of operation, showing the private, public, and consignment operation in sequence. At last, considering the size of the camp sites, large camp sites showed high efficiency, but medium sized camp sites were inefficient.
Conclusions -Metropolitan area can improve the efficiency by reducing the number of sites per employee. And the public operation should expand the facility to earn additional profits and reduce the input variables.

10제주도 지역주민의 관광개발 영향 인식과 개발지지 관계

저자 : 정승훈 ( Chung Seung Hoon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 35권 0호 발행 연도 : 2019 페이지 : pp. 183-206 (24 pages)

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(기관인증 필요)

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Purpose -This study attempts to investigate how local residents positively, negatively perceive the tourism development in Jeju Island and examine the influence of these perceptions on their supports for the development.
Design, data, and methodology -The survey was distributed to the four regions in two cities (“Dong” and “Up/Myeon” in each of Cities of Jeju and Seogwipo) by administrative districts and conducted from June 28 to June 30, 2019. A total of 405 valid samples were obtained and used in this study.
Result -The implications of the study are as follows. First, as a result of analyzing the differences between local resident groups by the four administrative districts, there were significant different in perceptions of impacts of tourism development in Jeju Island. Second, local residents were generally more supportive for tourism development as they were more aware of the positive impact of the development, and residents from the region of “Dong” in City of Seogwipo were more likely to support for the development even though they perceived the impact of tourism on their local economy was not much high enough.
Conclusions -This study can serve as an empirical work that sheds light on the understanding of residents' perceptions of tourism development in Jeju Island.

12
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