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호텔 종사원의 비언어적 커뮤니케이션이 고객 행동의도에 미치는 영향 : 감정적 애착의 매개효과를 중심으로
The effects of hotel staffs’ nonverbal communication on customers’ behavioral intention: focusing on the mediating role of emotional attachment
진연연 ( Chen Yan-yan ) , 민보영 ( Min Bo-young )
호텔관광연구 77권 72-88(17pages)
UCI I410-ECN-0102-2019-300-001111835
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

The purpose of this study is to identify if the hotel employees' nonverbal communication will affect customers‘ emotional attachment and if the emotional attachment will influence customers’ behavioral intention. And we will provide effective strategies to improve the performance of the hotel based on the results of the study. A questionnaire investigation on Economy Hotel was conducted in this paper. A total of 249 questionnaires were analyzed using the structural equation model. The results of this research is presented as follows: Firstly, kinesics and physical appearance of hotel staff, which belong to nonverbal communication, have a significant positive effect on customers' emotional attachment. And kinesics has a greater effect on emotional attachment. But distance has no effect on customers' emotional attachment. Secondly, emotional attachment has a significant positive effect on customers’ behavioral intention. Thirdly, kinesics and physical appearance have a significant positive effect on customers’ behavioral intention. But proxemics has no effect on customers' behavioral intention. Fourthly, the relationship between physical appearance and recommendation intention verified the media effect of emotion attachment. Therefore, it is very important to implement the right Kinesics and physical appearance because positive body language such as bright expressions and smiling, nodding, and gestures can give positive emotion to customers and attract them to the hotel.

Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구 설계
Ⅳ. 실증 분석
Ⅴ. 결 론
참고문헌
[자료제공 : 네이버학술정보]
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