The study analyzed the impact of private value on luxury housing prices. This study was conducted on actual transaction prices that correspond to the top 10 complexes in the official price list of apartments announced by the Ministry of Land, Infrastructure and Transport in 2018. 260 data were utilized for the top 10 apartment complexes that were traded between January 1, 2017 and September 30, 2018. Based on an accurate understanding of the real estate tax division and the resulting demand factors, the government intends to provide the correct information to market participants.
Whereas previous research analyzed the elements of choice of high-end housing through surveys, this study was confirmed empirically using actual prices. There have been studies of special values such as the Han River view, but there have been no studies of private values. In this regard, the private value was defined as the secret and differentiated value of a particular group and the private value was formed for high-end housing. The variables were constructed based on the location characteristics, site characteristics, individual characteristics, environmental characteristics, and other characteristics of the housing price, and the proxy variables were created and analyzed through the hedonic model. In high-end housing, it was found that the influence of the characteristics of the complex and the individual characteristics was greater, and that privacy and differentiation were important roles in detail. The report is meaningful in that it studies the fact that private values are making high-end home buyers more expensive.
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