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한국이벤트컨벤션학회> 이벤트컨벤션연구> 인공지능 기반 모바일 여행 정보 특성에 따른 소비자 만족 및 행동의도에 대한 연구

KCI등재

인공지능 기반 모바일 여행 정보 특성에 따른 소비자 만족 및 행동의도에 대한 연구

Study for mobile travel information search behavior and satisfaction with artificial intelligence

이원석 ( Lee Won-seok ) , 문준호 ( Moon Joon-ho ) , 허준 ( Heo Jun )
  • : 한국이벤트컨벤션학회
  • : 이벤트컨벤션연구 29권0호
  • : 연속간행물
  • : 2018년 02월
  • : 85-99(15pages)

DOI

10.31927/asec.14.1.6


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초록 보기


						
This research mainly investigated the information search behaviors (convenience, reliability, and rational price) and intent of action (satisfaction and repurchase action) of participants. For the data collection, we surveyed the participants who experienced artificial intelligence system to attain travel information. The number of observation is 114 and multiple regression analysis was conducted. The results indicated that convenience and reliability are statistically essential element to account for the satisfaction in the context of information on artificial intelligent mobile travel. This study also found the positive association between satisfaction and repurchase intention.

UCI(KEPA)

I410-ECN-0102-2018-300-004290373

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI등재
  • :
  • : 계간
  • : 1738-7981
  • :
  • : 학술지
  • : 연속간행물
  • : 2005-2019
  • : 274


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발행기관 최신논문
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1국제회의 종사자의 직무환경이 직무스트레스와 직무만족에 미치는 영향 연구

저자 : 나상필 ( Na Sang-pil ) , 이미혜 ( Lee Mi-hye )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 1-15 (15 pages)

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(기관인증 필요)

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This study aims to examine the effect of working environment of PCO (professional convention organizer) on job stress and job satisfaction. A total of 292 samples were collected from PCOs and analyzed using SPSS 22.0. Frequency analysis was performed to examine the general characteristics of sample, reliability analysis to find out the reliability of measurement tool, explanatory factor analysis for convergent validity and discriminant validity, and correlation analysis to examine the correlations among variables. Also, a regression analysis was performed to verify the study hypotheses. As a result, the work environment affected the job stress and the job satisfaction, and the job stress affected the job satisfaction. Based on the results, this study discussed and suggested practical implications to seek ways to optimize PCO's working environment that can alleviate job stress and job satisfaction.

2감성마케팅을 통한 효과적 기업 전시 공간 고찰

저자 : 강준수 ( Kang Jun-soo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 17-32 (16 pages)

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The purpose of this paper is to study the positive expectations for business through the emotional marketing applied to consumers in the corporate exhibit space. Recently, the diversity of consumers' need is on the rise according to their different lifestyles. This is the reason why the emotional marketing strategy is needed for building up the consumer's purchasing need and the company's positive image. Many companies utilize an emotional marketing strategy for approaching consumers closely with the rapid social and economic changes. The components for an emotional marketing are the satisfaction of five senses, securing of specificity, story, playfulness, and virtual reality. The corporate exhibit space can meet the diverse tastes of consumers and stimulate consumers' purchasing need through the components of an emotional marketing. In conclusion, an emotional marketing can provide the effective corporate promotion and business preference. In other words, many companies can create their culture, image, and values by combining the message they're trying to convey with consumer sentiment effectively.

3海外地域イベント事例硏究(日本)-5世紀·河內飛鳥における漢城百濟王族「昆支」を中心に-

저자 : 박순천 ( Park Soon-chun ) , 김순하 ( Kim Soon-ha ) , 양형은 ( Yang Hyung-eun )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 33-47 (15 pages)

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(기관인증 필요)

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The purpose of this study is to examine the process of reconciliation through regional events between Korea and japan which are in political and social conflicts. To achieve this goal, an exploratory case analysis was employed as an analytic method. The exchange of civilizations between the two countries through the regional events in the Asuka region in Japan significantly contributed to improving their relations. The diverse activities provided by local events not only contributed to the development of local communities and the pride of local residents over the long term, but also positively affected the future friendship between the two countries. Based on the results, this study discussed the new culture phenomenon of mutual relationships between local events, local residents and international relations.

4외식 기업의 고객시민행동이 소비가치창출에 미치는 영향 -윤리적기업태도의 매개효과를 중심으로-

저자 : 송경숙 ( Song Kyong-suk ) , 최봉순 ( Choi Bong-soon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 49-60 (12 pages)

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(기관인증 필요)

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The purpose of this study is to examine the effect of customer citizenship behavior on consumption value creation in the foodservice industry and the role of ethical corporate attitude in this process. To achieve this, a survey was carried out to 300 Korean adults in their 20s. The empirical analysis was based on 228 trusted data. The findings were as follows. Customer citizenship behaviors had no direct effect on consumption value creation, rejecting a hypothesis, "customer citizenship behaviors will have an effect on consumption value creation", but customer citizenship behaviors had a positive effect on consumption value creation through the full mediation of ethical corporate attitude. Customer citizenship behaviors had a positive effect on ethical corporate attitudes, and ethical corporate attitudes had a positive effect on consumption value creation. As for the above-mentioned findings, customer citizenship behaviors only have a positive effect on consumption value creation when combined with ethical corporate attitudes. Consequently, perceived customer citizenship behaviors not only expand the borders of service organization, but improve corporate performance when service firms combine customers into temporary members or participants as service providers and customers are agents of performance and customer satisfaction in service firms.

5국내 관광분야 학술지 체험연구 동향분석 : Ritchie & Hudson의 체험연구 주제분류를 중심으로

저자 : 연승호 ( Youn Seung-ho )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 61-83 (23 pages)

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(기관인증 필요)

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This paper aims to provide an analysis of articles in major tourism journals in Korea in order to identify recent trends in tourism experience research. To achieve this goal, this study conducted content analysis on total 228 research articles published in five major tourism journals in KCI index from 2000 to 2017 based on Ritchie & Hudson(2009)'s five experience research categories-conceptualization, experience behavior, methodologies, types of experiences, and managerial concerns. This study found that experience research has evidently increased since 2000 but experience research in Korea takes up a small portion of overall tourism research, compared with international tourism journals. Also, the result also indicated that experience behavior research is significantly predominant and research themes are highly limited in comparison with international tourism journals. Furthermore, it is found that a few journals lead experience research. Finally, suggestions for future research are discussed based on the results.

6인공지능 기반 모바일 여행 정보 특성에 따른 소비자 만족 및 행동의도에 대한 연구

저자 : 이원석 ( Lee Won-seok ) , 문준호 ( Moon Joon-ho ) , 허준 ( Heo Jun )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 85-99 (15 pages)

다운로드

(기관인증 필요)

초록보기

This research mainly investigated the information search behaviors (convenience, reliability, and rational price) and intent of action (satisfaction and repurchase action) of participants. For the data collection, we surveyed the participants who experienced artificial intelligence system to attain travel information. The number of observation is 114 and multiple regression analysis was conducted. The results indicated that convenience and reliability are statistically essential element to account for the satisfaction in the context of information on artificial intelligent mobile travel. This study also found the positive association between satisfaction and repurchase intention.

7항공산업 분야 연구동향에 관한 내용분석 - 국내 등재(후보)지와 학위논문을 중심으로 -

저자 : 김정준 ( Kim Jeong-joon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 101-115 (15 pages)

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(기관인증 필요)

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This study aims to provide a hint about the academic development of the Korean airline industry. The analysis results are as follows. First, research in airline industry-related fields has steadily increased in recent five years. Second, it was analyzed that the topics related to the intention of the airline industry or the users of actions (intention to relocate, immersion, and revisit) were the most numerous as a result of an analysis by study theme. The number of academic journals and academic papers for the past five years has increased dramatically to 752 (93.3 percent). Fourth, the analysis of the use of analytical methods for quantitative research showed that the regression analysis and utilization of structural equation models were the most important. Finally, looking at the survey subjects of the last five years of airline industry-related areas, it is clear that major studies have been carried out on airline workers and airline users.

8호텔경영의 연구동향과 전략적 시사점

저자 : 최기탁 ( Choi Kee-tag )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 117-136 (20 pages)

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This study aims at drawing research trends and implications for strategic management of hotels. In order to analyze research trends of strategic hotel management, 47 articles published at the Web of Science database between 2013 and 2017 were selected. And citation indies from the Web of Science were used to draw research implications. Two analyzing methods were adopted to conduct its research purpose. One was classifying hotel management into 6 categories: company-level, personnel and organization, marketing, finance and accounting, operation management, and information management. The other one was categorizing hotel management articles into 5 strategic steps: mission and goal, internal environment, external environment, strategy formulation, and strategy implementation.
The research result shows that among 6 hotel management types, the most number of articles were published at the finance and accounting sectors but more articles were cited in the sector of operation management. On the other hand, among 5 strategic management steps, the research sector of internal environment was dealt with the most but mission/objective and strategy implementation the least. As all the strategic management steps are organically connected, it is strongly recommended that all the strategic management steps should be studied on the whole. And then, research about mission and objective is required, for they give criteria to take other strategic management steps.

9전통시장 방문객의 경험적 가치가 장소애착과 행동의도에 미치는 영향에 관한 연구

저자 : 박용진 ( Park Yong-jin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 137-156 (20 pages)

다운로드

(기관인증 필요)

초록보기

The purpose of this study is to examine the relationship experiential value, place attachment and behavioral intention among individuals who visit traditional market. In this study, a total of 228 respondents were used for analyzing the proposed model. The results indicated that experiential value of traditional market include three factors such as playfulness, customer return on investment (CROI), and service excellence. Experiential value had a significant effect on place attachment and behavioral intention. Among three dimensions of experiential value, service excellence showed more substantial effect on place attachment and behavioral intention than other dimensions. This study contributes to providing theoretical and practical implications for attracting more visitors to traditional markets. Moreover, the findings of this study can be an informative sources to develop new plans for improving the conditions of traditional markets and implement traditional market promotion projects for facility modernization and merchant education of traditional markets.

10Perceived Benefit and Perceived Risk on Mobile Shopping in Tourism and Event Products

저자 : 김영국 ( Kim Yeong-gug ) , 우은주 ( Woo Eun-ju )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 29권 0호 발행 연도 : 2018 페이지 : pp. 157-171 (15 pages)

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(기관인증 필요)

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This study attempts to investigate whether consumers' attitude affects intention to buy mobile shopping; to identify whether there are significant differences of consumers' attitudes between different groups such as between shopper and non-shopper and ages groups; to make proper recommendations to mobile marketers. In this study, data is collected by using a self-administered questionnaire, and considering the whole population size and feasibility of this research. A total of 100 questionnaires were distributed, and the primary data from questionnaires were analysed by SPSS. Two factors such as benefits and risks significantly influenced intention to by mobile among demographics. Benefits turned out to be the most important factor and this result accorded with previous researches. Although the impact of risks is less than that of benefits, the impact of risks on intention is significant. Limitations and future research directions of the study were also discussed.

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관광경영연구
91권 0호 ~ 91권 0호

KCI등재

관광연구
34권 6호 ~ 34권 6호

KCI등재

관광학연구
43권 7호 ~ 43권 7호

KCI등재

관광연구
34권 5호 ~ 34권 5호

KCI등재

이벤트컨벤션연구
35권 0호 ~ 35권 0호

KCI등재

관광학연구
43권 6호 ~ 43권 6호

한국관광학회 국제학술발표대회집
86권 0호 ~ 86권 0호

한국관광학회 국제학술발표대회집
83권 0호 ~ 83권 0호

한국관광학회 국제학술발표대회집
84권 0호 ~ 84권 0호

한국관광학회 국제학술발표대회집
85권 0호 ~ 85권 0호

한국관광학회 국제학술발표대회집
86권 0호 ~ 86권 0호

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관광경영연구
90권 0호 ~ 90권 0호

여가관광연구
31권 0호 ~ 31권 0호

KCI등재

호텔관광연구
79권 0호 ~ 79권 0호

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MICE관광연구(구 컨벤션연구)
56권 0호 ~ 56권 0호

KCI등재

관광연구
34권 4호 ~ 34권 4호

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Tourism Research
44권 2호 ~ 44권 2호

문화관광연구
21권 1호 ~ 21권 1호

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43권 5호 ~ 43권 5호

KCI등재

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34권 0호 ~ 34권 0호
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