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한국체육정책학회> 한국체육정책학회지> 해외올림픽 레거시 창출 사례의 2018 평창 동계올림픽에의 시사점 - 2010 밴쿠버 동계올림픽과 2012 런던 하계올림픽 사례분석을 중심으로 -

KCI등재

해외올림픽 레거시 창출 사례의 2018 평창 동계올림픽에의 시사점 - 2010 밴쿠버 동계올림픽과 2012 런던 하계올림픽 사례분석을 중심으로 -

Policy Development of the Olympic Legacy Creation for PyeongChang 2018

조현주 ( Hyunjoo Cho ) , 최준규 ( June Kyu Choi )
  • : 한국체육정책학회
  • : 한국체육정책학회지 42권0호
  • : 연속간행물
  • : 2017년 08월
  • : 1-19(19pages)

DOI


목차

Ⅰ. 서론
Ⅱ. 연구내용 및 방법
Ⅲ. 해외올림픽 레거시 창출 사례
Ⅳ. 해외 올림픽 레거시 창출 사례의 평창올림픽에의 시사점
Ⅴ. 결론 및 제언
참고문헌

키워드 보기


초록 보기

The purpose of this study was to make suggestions for policy development of legacy creation for the 2018 PyeongChang Winter Olympic and Paralympic Games. In order to achieve this purpos of the study, two previous cases of olympic legacy creation, 2010 Vancouver Winter Olympic and Paralympic Games and 2012 London Summer Olympic and Paralympic Games, were reviewed. Based on the findings of the case study, experts meetings were held for the purpose of drawing the suggestions. As the results of this study, three implications were suggested.
Firstly, the approach to the olympic legacy creation for PyeongChang 2018 has to be clarified and this approach should be presented in the games` legacy vision and action plan.
Secondly, it is necessary to establish an organization exclusively responsible for legacy development and delivery, in order to ensure the effectiveness and sustainability of the games` legacy.
Finally, it is required to encourage the local government of the host area involvement and private sector participation in the games` legacy creation and delivery.

ECN

I410-ECN-0102-2018-600-000737058


UCI

I410-ECN-0102-2018-600-000737058

간행물정보

  • : 예체능분야  > 체육학
  • : KCI 등재
  • : -
  • : 계간
  • : 1598-8376
  • :
  • : 학술지
  • : 연속간행물
  • : 2003-2018
  • : 448


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발행기관 최신논문
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1해외올림픽 레거시 창출 사례의 2018 평창 동계올림픽에의 시사점 - 2010 밴쿠버 동계올림픽과 2012 런던 하계올림픽 사례분석을 중심으로 -

저자 : 조현주 ( Hyunjoo Cho ) , 최준규 ( June Kyu Choi )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 1-19 (19 pages)

다운로드

(기관인증 필요)

초록보기

The purpose of this study was to make suggestions for policy development of legacy creation for the 2018 PyeongChang Winter Olympic and Paralympic Games. In order to achieve this purpos of the study, two previous cases of olympic legacy creation, 2010 Vancouver Winter Olympic and Paralympic Games and 2012 London Summer Olympic and Paralympic Games, were reviewed. Based on the findings of the case study, experts meetings were held for the purpose of drawing the suggestions. As the results of this study, three implications were suggested. Firstly, the approach to the olympic legacy creation for PyeongChang 2018 has to be clarified and this approach should be presented in the games` legacy vision and action plan. Secondly, it is necessary to establish an organization exclusively responsible for legacy development and delivery, in order to ensure the effectiveness and sustainability of the games` legacy. Finally, it is required to encourage the local government of the host area involvement and private sector participation in the games` legacy creation and delivery.

2부가가치 창출에 따른 스포츠산업 융자지원 기업성과 분석

저자 : 고경진 ( Ko Kyong-jin ) , 김민수 ( Kim Min Soo )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 21-31 (11 pages)

다운로드

(기관인증 필요)

초록보기

The purpose of this research is to look for achievement of sports industry`s financing in point of corporation`s value added and also look for applicability of value added as a performance evaluation index. Value added means total output of corporation exclusive of raw material and all other expenses needed from production. Object of this research is that 22 corporations which received sports industry financing from Korea Sports Promotion Foundation between 2013 and 2015. Method of this research is to calculate and total up composition of value added such as business profit, personnel, interest expense, tax & dues, depreciation cost, and rent and compared on a year-on-year basis. Result of this research as follows. First, value added either was increased or decreased after financing. Second, we can find charging structure of corporation`s financing by analyzing component of value added. Third, we need to bring up the necessity of the measurement of value added by applying positively as a corporation`s actual performance evaluation method.

3강릉빙상클럽의 안정적 정착방안

저자 : 이용식 ( Lee Yong-sik )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 33-49 (17 pages)

다운로드

(기관인증 필요)

초록보기

The purpose of this study is to analyse gangneung ice-sports club management plan, draw problem and accordingly to suggest stable settlement plan of gangneung ice-sports club. Research results are as follows. At first, alternatives for critical review of gangneung ice-sports club management plan are to transform gangneung ice-sports club vision to local sports club`s universal vision, propel independent corporation of gangneung ice-sports club, apply financial support of gangneung city and cooperative relation with gangneung city sports council, prepare on-line club communication system and full-part time professional coach, make to volunteer of all member and member-oriented general assembly, propel independent profit business. And gangneung ice-sports club need to link athlete supply system with school ice-sports classes, club ice-sports member classes and ice-sports elite athlete team, build cooperative support system with korea sport science institute`s sport science team, Catholic Kwandong University`s sport leisure culture institute and gangneung national fitness 100. Furthermore, gangneung ice-sports club need to attract donation and secure sponsor, select on government or gangwon-do`s sport for all business, secure finance transparency of gangneung ice-sports club. Next, alternatives for issue analysis of gangneung ice-sports club management plan are to maintain one or two of ice-sports venue after Pyeongchang Olympic Games. Otherwise, gangneung ice-sports club must be transform universal `gangneung sports club` like other sports club. Also, gangneung ice-sports club need to form well relation with gangneung city hall, gangneung city sports council, gangneung ice-sports federation and existing adult centered ice-sports club in gangneung.

4학교체육시설 개방사업의 실상과 금후과제

저자 : 옥승철 ( Ok Seung-cheol ) , 이혁기 ( Lee Hyuck-gi ) , 신석민 ( Shin Seok-min )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 51-63 (13 pages)

다운로드

(기관인증 필요)

초록보기

In this study, to learn the reality of school physical education facility opening business, it sought to challenge the future based on that fact. For this purpose, by using snowball sampling of non- probability sampling, four PE teachers, an administrative officer and five sports club hobbyists using sports facilities were selected as research participants. Participant observation, in-depth interview data were collected and the collected data were analyzed by text analysis. The results are as follows. The contents of the realities of school physical education facility opening business, first, `monopolization` such as priority monopoly of a club because of lack of individual opening, second, utilization of deviant facilities of users, `absence of management` by the basic order collapse around school, the third, `poor publicity system`, and fourth, `lack of diversification of facilities and aging` ,etc. were identified. As for the following tasks, first, shortening the contract period, expanding the individual opening, and `sharing` through utilization as an open space, second, establishing user manuals, establishing a facility management system, and `protecting the right to education` by actively cooperating with users, the third, establish systems to promote, fourth, `building a utilization system` ,etc. were sought.

5지역스포츠클럽 정책 선정평가지표의 타당성에 근거한 비전과 과제

저자 : 조남기 ( Cho Nam Ki ) , 신민혜 ( Shin Min Hye )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 65-77 (13 pages)

다운로드

(기관인증 필요)

초록보기

The purpose of this study was to explore the validity of the evaluation index in selection of local sport club. Ministry of Culture, Sports and Tourism provided billions of fund, so-called “Local Sport Club Policy (LSCP) to establish several tens of local sport clubs in diverse places in Korea and designated Korea Sport & Olympic Committee (KSOC) as the main organization in the selection process for the club. Therefore, evaluation to select local governments regarded as an applicant in the stage of application for a local sport club was conducted by KSOC. This study was designed to closely look at the validity of the evaluation index firstly since LSCP is important to enhance Koreans`health, upgrade Korean school sports, everyday sports and elite sports, secondly since the selected local sport club is expected to get 200-300 million won per year based upon the status and the size of the local government and lastly since competition among local governments is very fierce. The theoretical framework to evaluate the validity of the index is Regime Theory that provides us four guidelines; Systemic Power, Social Control, Coalition Power, and Pre-emptive Power. Every index included to evaluate whether or not the applying local government is competent to establish, manage and develop a local sport club is estimated valid. However, it is suggested that the future secretary general for the local sport club need to be appointed earlier in the stage of application submission to acquire pre-emptive power, which implies that the future secretary general needs to join in the stage to get acknowledged with LSCP, establish networks with diverse local groups and develop leadership.

6프로스포츠리그의 승부조작 사건에 대한 위기대응 주체별 효과적인 위기대응 커뮤니케이션 전략: 연맹, 구단, 선수 차원을 중심으로

저자 : 방신웅 ( Bang Shinwoong ) , 황선환 ( Hwang Sunhwan )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 79-97 (19 pages)

다운로드

(기관인증 필요)

초록보기

The purpose of this study was to examine the effective communication strategies to minimize the damage on player, team, and League when the professional sport league confronted match fixing situation. We predicted that the level of responsibility of team and League for match-fixing will vary depending on the level of responsibility of the player`s. And it was predicted that when the player`s crisis responsibility on match fixing situation was low, the attitude toward the team would be positive when the team`s crisis responsibility accommodation level consistent with player`s crisis responsibility accommodation level. However, when the player`s crisis responsibility was high, the attitude toward the team would be positive when the team`s crisis response communication strategy was accommodative rather than defensive regardless of the player`s crisis responsibility level of match fixing. To verify the hypotheses, 2(player`s crisis responsibility: high/low) × 2(crisis communication strategy: defensive/accommodative) between subject factorial design was used. As a result, it was found that the responsibilities of the team and the league were recognized higher than the responsibility of the player when the responsibility of the player was low and when the player `s responsibility is high, it showed high responsibility to both team and league. The crisis communication strategies of team and the league showed that it is more effective to use a accommodative strategy regardless of the responsibility of player. Implication, limitations and future direction will be discussed when the analysis process is finalized.

7“KBO 리그”의 브랜드 아이덴티티 성공을 위한 전략 방향 탐색

저자 : 구수용 ( Koo Soo-yong )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 99-115 (17 pages)

다운로드

(기관인증 필요)

초록보기

The purpose of this study is to present a direction for the success of the "KBO League" brand identity marketing practice by the case study, the SWOT analysis and the SWOT Matrix strategy. In the case study, research subjects are articles, on-line news articles, and homepage. A group of experts involved in baseball in 2017 were selected as the population, and we used purposeful sampling among non-probability sampling. In addition, through the questionnaire survey and SWOT analysis of fifteen experts nationwide, Matrix strategy was established and the following conclusions were drawn. First, the result of the case study of "KBO league" brand identity marketing appeared as league branding, league product branding, league marketing through Hall of Fame and museum. Second, "KBO league" One of the internal environmental factors for the marketing of brand identity is that it has the highest recognition of professional baseball among the professional sports, so the value of the league is increased, and the conditions to raise the publicity effect by exposure to broadcasting and media. On the other hand, the weak point was the lack of human resources of professional managers or professional marketers to carry out brand identity, and the difficulty of integrated marketing and decision making due to the league management centered on large companies. Opportunity among external factors was due to the establishment of a unique position as a spectator sport, leading to high viewing and broadcasting rights of broadcasting and internet broadcasting, and increased profit of KBO secretariat and each club. Threats were due to the development and growth of competitive industries such as movies, games, and music, as well as a decline in consumption due to economic recession and a decline in consumer spending. Third, the SO (Strength / Opportunity) Strategy for the "KBO League" brand identity marketing is based on efforts to develop own products through connection and cooperation between KBO and each club, efforts to recruit experts and resources for the KBO secretariat. The ST (Strengths / Threats) strategy revealed KBO`s continued brand marketing and competitiveness, as well as the development of original contents that are different from the existing US and Japanese professional baseball. The WO (Weakness / Opportunity) strategy suggests that a strategy to drive the increase of visitors and consumption through organic cooperation between KBO and 10 clubs is needed. In addition, it appeared that there is a need to strengthen education and punishment regulations to prevent game manipulation, illegal gambling, and drinking that negatively affect KBO brand. The WT (Weak / Threats) strategy suggests the development of products and content that can compete with rival industries such as movies, games, and music, and the development of niche markets and products to minimize the impact of the economic downturn.

8옹호연합모형으로 본 체육단체 통합 과정

저자 : 이해령 ( Lee Hae Ryung ) , 류태호 ( Yu Taeho )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 117-133 (17 pages)

다운로드

(기관인증 필요)

초록보기

The purpose of this study is to apply the advocacy coalition framework(ACF) to the analysis of integration process of Sport organizations. The ACF is relevant to understanding of the policy-making process that stakeholders with contrasting belief systems were confronted for a long time, and thus the ACF is likely to be advantageous in exploring the Sport organizations integration. The study explores what are the external factors affecting integration, the coalitions` belief systems, what is role as a policy broker, and policy-oriented learning, in order to contribute to the explanation of feature the policy-making process. The results of this article are Ministry of Culture, Sports and Tourism participated the policy-making process as a policy advocate rather than a policy broker. As a result of applying the ACF, the relevant laws were firstly revised under the external factors during the integration process of sport organizations. Then Korean sport & Olympic Committee(KOC) and Korea Council of Sport for All formed an advocacy coalitions and discussed the integration and resulted in the policy. This is different from a general policy-decision process.

9초등스포츠강사 안정적 지위 확보 가능성 탐색

저자 : 김지현 ( Kim Jee-hyun ) , 이근모 ( Lee Keun-mo )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 135-151 (17 pages)

다운로드

(기관인증 필요)

초록보기

The purpose of this study is to explore the possibility of obtaining a stable status in elementary school sport instructors by examining the actual status of their employment and problems in it and investigating the possibility of securing a short-, mid-, and long-term stable status. To address the goal, this author reviewed literatures and conducted case study. Their job insecurity takes place often due to the fluctuations in the ratio of investment coping by the Ministry of Culture, Sports, and Tourism or the Ministry of Education, shortage of budget in municipal·provincial Education Offices, 11-month contract, principals` employment, and changes in criteria for qualifications. As short-term plans, 12-month contract or unlimited contract may be adopted to stabilize their employment. As mid- and long-term plans, teachers engaged in the same or similar types of business should be changed to regulars by acknowledging their career and duties they actually do, training them, and also applying special appointment through limited competition.

10전문 인재 양성을 위한 학제 간 융합 모형: 스포츠 복지 케어 Active aging 중심으로

저자 : 홍계희 ( Hong Kyehee ) , 서원재 ( Seo Wonjae ) , 이경수 ( Lee Kyungsoo )

발행기관 : 한국체육정책학회 간행물 : 한국체육정책학회지 42권 0호 발행 연도 : 2017 페이지 : pp. 153-164 (12 pages)

다운로드

(기관인증 필요)

초록보기

Active aging has increasingly gained the attention in contemporary society. To promote active aging, the issue is the development of human resources who work for sport care well-being service. The current study analyzed the following curriculums: sport medicine program (A university), senior health-care program and physical treatment program (B university), social welfare program (C university), and sport science program (D university). Furthermore, this study reviewed the literature from the AASC project and sport policy conferences. Experts of curriculum development and sport education participated in analyzing the documents and developing the converged curriculum for sport care well-being service. Analysis is to remove the duplicated courses and is to identify the core courses from the above mentioned curriculum. Finally, the converged model of the curriculum was developed, which includes the core-required courses and non-major selective courses for sport care well-being service program. Prior to beginning the developed model, human resource system needs to be united the following industries: public health care center, hospital, welfare center, sport center and so on. The developed curriculum can contribute in building the abilities of the sport care well-being related departments and colleges, and further assist in developing the related policies of the government for aging society. The implications of sport care well-being services and sport policies for elders were discussed.

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