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한국관광학회> 한국관광학회 국제학술발표대회집> The Consumption of European Cultural Tourism - An Indicator of Asian Socio-economic Development and a Quest for Distinction

The Consumption of European Cultural Tourism - An Indicator of Asian Socio-economic Development and a Quest for Distinction

Huong T Bui , Alexander Trupp
  • : 한국관광학회
  • : 한국관광학회 국제학술발표대회집 76권4호
  • : 프로시딩
  • : 2014년 07월
  • : 649-662(14pages)

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Travelers from Asia offer a potential alternative target for some of the traditional Eur opean tourist markets that have stagnated owing to the economic crisis. A remarkable   recovery of the Japanese market as well as an exponential growth of the Chinese an d Korean markets, in addition to the high spending power of Thai and Chinese touris ts, have created a highly positive scenario for the tourism industry in Austria. This pa per uses Vienna as a case study to exemplify the rise of Asian tourism in Europe. T aurism statistics, media reports, and materials of destination marketing organizations w ere analyzed to providean evaluation of trends and growth of Asian outbound tourism   to Vienna. By comparing and contrasting two major tourist markets-Japanese and C hinese-in Vienna, the current study highlights characteristics of consumption of Vien na``s cultural tourism products by these Asian tourists. The authors argue that the sop histication of tourist consumption of European cultural attractions is in line with stage s of socio-economic development of Asian countries.

UCI(KEPA)

I410-ECN-0102-2016-320-000398047

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  • : 사회과학분야  > 관광학
  • : KCI 등재
  • : -
  • : 연간
  • :
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  • : 학술지
  • : 프로시딩
  • : 2011-2017
  • : 1029


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1Leadership for Asian Era of Tourism: The Asian Waves and Beyond

저자 : Kaye Chon

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 61-86 (26 pages)

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2Study on the Net Economic Impact of Visitors` Expenditure in Mega Sport Events: Case Study of the 2010 Guangzhou Asian Games

저자 : Qiu Ju Luo

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 91-133 (43 pages)

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Expenditure byvisitorsis the principal source of regional economic benefit from major sporting events, but how that benefit can be measured has always been the key challengefor researchersconcerned with economic impact evaluation. Muchtheoreticaland empirical research has been conducted on visitor expenditure. However, due to the difficulty in collectingthe actual data, especially the numberof visitors and their actual expenditure, there are still many disputes over the best approach to evaluatingeconomic impact.Although there isgreat enthusiasm in bidding for and hosting sports mega-events, research conducted to assess the regional economic impact of these eventsremains lacking, especially from the perspective of visitors`` expenditure. This studyassessesthe economic impact of the Guangzhou Asian Games from the perspective of that expenditure. It examines how much economic impact sporadic sports mega-events have, and the extent to which theirresults can be measured by economic data. Expenditure data were collected through questionnaires, and the input-output (I-O) model was used to evaluatetheGames`` direct and indirect economic impact. We focus on classifying and quantifying Asian Games visitors, which remove part of the squeezing effect and thusaccurately define the net economic impact. Among theseveral categories of participants investigated, the data show that "event visitors"were the primary source of economic impact from visitors`` expenditure. Although only 32.56% of all visitors were event visitors,their economic contributionmade up 61.39%of the total expenditure. Overall, the 722,074 Asian Games visitors producedan economic return of 2,709,247,693 yuan. The average expenditure was 1,688 yuan and the multiplier of output was 2.22. Compared to theChinese government``s largecapital investment in preparation forthe Asian Games, the economic impact of visitors`` expenditure was not outstanding. "When we include the factor of economic impact in evaluating the effectsof sporadic mega-events, it becomes clear that the main benefits lie in non-monetary returns such as the reconstruction of urban spatial structures, the effect on the city``s image, changes in local politics and culture, or improvements to the environment.

3Mega events in destination marketing: A review

저자 : Xin Jin , Ying Wang

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 133-146 (14 pages)

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Mega events play an invaluable role in the development of many destinations. These events contribute significantly to the host destinations`` economy, enhance the awareness of the destinations, encourage cultural exchange, and promote the preservation of local culture. This study adopted a narrative review method to indicate research production in the field of the effect of event-based destination marketing, explore emerging themes, and indicate future research directions. An event based destination marketing model was propose to delineate how event, destination, and market characteristics, as well as the degree of collaboration between event committee and destination marketing organisation (DMO), may affect the effectiveness of event-based destination marketing strategies (produce, Price, Place and Promotion).

4The relation between a mega sport event and the host- Destination

저자 : Dang Thi Phuong

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 147-158 (12 pages)

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Tourism and sport are key elements oftoday``s culture and have a specific influence on the behavior of society. Especially, since the 1960``s mega sport event has become a huge international matter with large amount of media attention, money and also political interest. On the other hand, tourism remains the world``s largest industry as well as very developing and growing. Therefore, the aim of this study is to assess the factors in the relation between a mega sport event and the host destination. To answer the aim and objectives, the research was conducted was conducted in two stages: the literature review presents a deeper understanding of the two ways relation: (1) Mega sport event creates opportunities for the host destination and (2) The host destination attracts tourists from a mega sport event. The second stage suggests two steps of methods for destination to host a mega sport event successful. Further discussion need to be given for completing this complicated matter.

5Economic Impact Analysis of the Olympics and Winter Olympics

저자 : Lan Sutherland , Seung In Ha , Gunhee Leec

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 159-160 (2 pages)

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Although the first modem Olympics began in 1896 in Athens, it was not until the 1970``s that the Olympics took on its more economic form that we see today. As detailed by Brown and Massey (2001), both the 1972 Munich Olympics and 1976 Montreal Olympics suffered heavy losses, with Montreal losing what amounts to over one billion in US dollars. In 1984, however, the Los Angeles Olympics lessened public, government funding, and successfully focused more on investment from private firms reaching surpluses of almost half of a billion US dollars. Other such attempts were not as effective, such as Seoul in 1988, Barcelona in 1992, Sydney in 2000, and Athens in 2004, as there was more of a need for government funding. Our research sheds light on the economic impact to Olympic host countries by accounting for distinct economic characteristics, and overcoming some of the limitations of past research.   Panel regression analysis using the two-way error component model, is used to consider time characteristics, like before and after hosting, and group characteristics, specific to the host countries analyzed. Even if there are correlations between group and time characteristics, we can receive the estimated coefficient about independent variables and show the significance that influences the economic effects of the host country. It is shown that the visible economic effects are more apparent in the short-term. Therefore, the study will examine the effects of the Olympics and Winter Olympics in terms of macroeconomic variables, such as GDP, change in growth rate, and change in the number of visiting tourists, and measure their effectiveness through panel regression analysis.

6Proposals to Enhance 2018 Winter Olympics

저자 : Hyung Nam Noh

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 161-177 (17 pages)

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Ph. D. in tourism (hotel management); Ph. D. in area studies (Central and South America, Iberia Peninsular) and international foreign affairs (Islam, BRICs, BICIs, Caribbean Zone); Ph. D. in general linguistics (pragmatics of Korean language); Ph. D. in Spanish philology (pragmatics); and candidate of Ph. D. in Public Administration & Policy (Graduate School of Public Administration in Seoul National University) based on complexity science, consilience, fusion and convergence of natural, social, and human sciences including brain engineering, media engineering and mechatronics. Nowadays he takes great delight in giving lecture  in Korea University as a pioneer aged long-service man for thirty-one years in title of the best professor awarded three times after the founder of the Department of Spanish Language and Literature since 1983.

7An investigation of price sensitivity in marathon event with concept of specialization recreation and brand loyalty

저자 : Gordon Chin Ming Ku , Allen Chiming Hsieh

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 181-182 (2 pages)

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In Taiwan, there are all kinds and sorts theme of marathon events were held in 2013. However, there is great disparity between registration fee and every marathon event.   Price Sensitivity Management (PSM) is an important element, which determines the quality of the event, but also affects the intention of participants.Furthermore, brand 10yalty and involvement were the two primary factors which are negatively correlated to PSM. The purpose of this study is to compare the divergent PSM among different type of marathonparticipants that were categorized with concept of specialization recreati on and brand loyalty. Purposive sampling was adopted in this study. The data came from a survey of marathon runners at East Coast Marathon in 2014. Runners complete d the questionnaire after finishing the competition. Total of 318 available questionnaires were collected. The descriptive analysis and line chart were utilized with SPSS an d EXCEL in this study.   The results indicated that the marathon runners with high involvement and high loyalty have lower price stress and wider range of acceptable price than the others. However, there is an interesting result. The marathon runners with low involvement and low loyalty have lower price sensitivity than runners who have high involvement and low loyalty, as well as low involvement and high loyalty. It means low involvement and low loyalty of marathon runners are more easily to accept wider price. The only reasonable explanation is that they have lower price sensitivity because the highest acceptable price is the lowest to the other groups. Nonetheless, this result needs to be further compared with other studies, as well as other marathon events to strengthen the hypothesis.

8The America`s Cup: A "mega" sporting event for the privileged few?

저자 : Malcolm Cooper

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 183-185 (3 pages)

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9INVESTIGATING THE MODERATING EFFECT OF RECREATION SPECIALIZATION ON THE QUALITY- A Case of the 2013 Taroko Gorge Marathon-

저자 : Sung Hee Park , Chi Ming Hsieh , Chun Hung Lee

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 189-190 (2 pages)

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The international Taroko Gorge Marathon has been held in Hualien County, eastern Taiwan for fourteen years since 2000. The Taroko National Park, the host of the Taroko Gorge Marathon, provides marble canyon regarded as the only marathon held in a gorge in the world. Thus, Taroko Gorge Marathon has been regarded by many organizations including Olympic Committee of Taiwan as "the most beautiful" marathon among numerous marathons held in Taiwan. Runners could compete on a traffic free highway, experiencing beautiful scenery as theyran. This even has brought about evident economic benefit for the host destination as well as fitness and health benefits for the participants so far.   This study aimed to investigate the interrelationships of runners`` perceptions of service quality (including "facility and equipment planning," "design of running courses," "job   performance of service staff," "professional competencies of referees," "race processefficiency", and "service efficiency"), perceived value and loyalty using path analysis. In addition, all of the respondents were split into two subgroups, including full-marathon group (42.195 KM/ high specialization) and half-marathon group (21 KM/ low specialization). The moderating effects of the recreation specialization on above identified significant paths were also manipulated to determine any significant differences across two groups via multigroupanalysis. A convenience sampling method was conducted to investigate participants`` opinions, and a total of 1045 valid questionnaires were collected in the Taroko Gorge Marathon on November 2, 2013.   The results demonstrate that perceptions of service quality including "facility and   equipment planning," ``job performance of service staff," "professional competencies of referees," and "service efficiency" impact on perceived value, which in turn influences   marathon loyalty. Consequently, the key drivers of runners`` loyalty are performances and services of facility, employees and referees. Furthermore, the effect of perception of service quality with "facility and equipment planning" on perceived value in the full-marathon group (high specialization) was stronger than half-marathon group; the effect of perception of service quality with "professional competencies of referees" on perceived value in the fullmarathon group was stronger than half-marathon group; the effect of perception of service quality with "service efficiency" on perceived value in the half-marathon group was stronger than full-marathon group; and the effect of perceived value on loyalty in the full-marathon group was stronger than half-marathon group. This robust research design creates confidence in the results, and responds to calls for continued research across geographic and marathon type contexts to ensure elimination of specification error. The managerial implications and recommendations of these findings are provided for the marathon planners and managers to improve its service quality, to establish runners`` loyalty intention, and to assure the Taroko Gorge Marathon``s continued operation and success.

10The Effects of Perceived Impacts to Community Involvement in a Hallmark Event in China Case Study of Tongnan Rape Flowers Festival in Chongqing, China-

저자 : Yunyaozhang , Keunsoo Park

발행기관 : 한국관광학회 간행물 : 한국관광학회 국제학술발표대회집 76권 4호 발행 연도 : 2014 페이지 : pp. 191-209 (19 pages)

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The study focused on the effects of perceived impacts to community involvement in a hallmark event in China. Tongnan Rape Flowers Festival in Chongqing was chosen as a case, the results show the perceived positive economic, social-cultural, environmental impacts have positive impacts to community involvement, while the perceived negative economic, social-cultural, environmental impacts have negative impacts to community involvement. Affective attitude and behavioral involvement have mutual impacts to each other. Personal benefits have positive impacts to behavioral involvement, while d on``t have positive impacts to affective attitude.

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