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수록정보
수록범위 : 1권0호(2005)~39권0호(2020) |수록논문 수 : 321
이벤트컨벤션연구
39권0호(2020년 08월) 수록논문
최근 권호 논문
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KCI등재

1MICE 도시경쟁력 중요도 인식에 따른 개최도시 선호도 및 개최의사 연구

저자 : 윤혜선 ( Yun Hye Seon ) , 윤유식 ( Yoon Yoo Shik ) , 김미성 ( Kim Mi Seong )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 1-20 (20 pages)

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Purpose - The purpose of this study was to identify the importance of the urban competitiveness to the Organizer and Planner of the MICE industry and to verify the effect of the importance on the host city's preference and willingness to host.
Research Design, data, and methodology - A total of 313 valid responses(189 organizers and 124 planners) were obtained and utilized for analysis through online and offline surveys of employees in the MICE field. The collected data were conducted using SPSS 25.0 to analyze the frequency, explore factors, reliability, correlate between variables, multiple regression, and independent sample T-Test analysis.
Result - This study found that the factors that affect the host city's preference were meeting facilities, costs, and accessibility among the characteristics of MICE's recognition of the importance of urban competitiveness. It was also shown that the host city's preference has a positive effect on the host's intention. Lastly, T-tests showed that there are differences between the host and planners in competitiveness, preference and intention to host.
Conclusions - The study provides practical implications and policy directions for securing urban competitiveness as a venue for MICE by identifying the importance of urban competitiveness, preference for host cities, and impact relationship between the host cities.

KCI등재

2축제품질이 축제이미지 및 행동의도에 미치는 영향 : 전주비빔밥축제를 중심으로

저자 : 김양훈 ( Kim Yang Hun ) , 김원식 ( Kim Won Sik ) , 임종우 ( Lim Jong Woo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 21-38 (18 pages)

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Purpose - The purpose of current study is to identify the influence of festival quality on festival image and behavioral intention as perceived by a local food festival participants.
Research design, data, and methodology -Survey method was employed and it was distributed to the Jeonju Bibimbap festival in 2019. Total 400 surveys were distributed and 322 participants were used for statistical analysis.
Result - Based on the process of hypothesis verification on the formulated model, all elements of festival quality have significantly impact on festival image. In addition, all factors of the festival quality except system quality have significantly influence on behavioral intention. Furthermore, the physical quality related to foods was the most significant predictor of festival image. In addition, the relationships between festival image and behavioral intention was confirmed.
Conclusions - This study may contribute to develop meaningful and practical marketing strategic for local food festival industry. Furthermore, present study will be utilized as a critical study to establish business strategics to increase revenue for both local industry as well as future customers in Jeonju Bibimbap festival.

KCI등재

3노인의 건강위험지각이 여가지속의도와 삶의 질에 미치는 영향

저자 : 김정준 ( Kim¸ Jeong Joon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 39-58 (20 pages)

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Purpose - The purpose of this study is to examine the effect of health risk perception on intention to continue leisure and quality of life of the elderly.
Design, data, and methodology -Based on extensive literature review and recent issue, this study chose 2 main components of health risk perception: 'fine dust' and 'covid-19'. A total of 472 samples were collected from leisure club participants over the age of 60. And 416 samples were analyzed using factor analysis and multiple regression analysis.
Results - First, among the health risk perception factors, fine dust factor showed a significant positive effect on intention to continue leisure. Second, both 2 factors of health risk perception showed significant effects on quality of life. Third, intention to continue leisure showed a positive effects on quality of life.
Conclusions - This study established a theoretical model for health risk perception and verified the relationships between health risk perception and leisure-related intention and quality of life. Based on the results, also the practical implications for strengthening leisure motivation and promoting leisure for the elderly can be discussed later in the study.

KCI등재

4강화도의 접경지 생태관광을 위한 에코뮤지엄 개발 고찰

저자 : 강준수 ( Kang¸ Jun Soo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 59-83 (25 pages)

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Purpose - The purpose of this study is to examine the characteristics of Ganghwa area as a border and the direction of effective Eco-Museum through discussion of ecological resources. Such an Eco-Museum project in Ganghwa will be able to promote the activation of eco-tourism or security tourism in the region.
Design, data, and methodology - Gangwha area is an important point of ecological tourism and needs an Eco-Museum project as an alternative that can minimize cultural differences between North and South Koreans after unification. Therefore, the effective Eco-Museum project using the eco-tourism resources of Gangwha region is not limited to the eco-tourism, but it is necessary to discuss the possibility of contributing to mutual cooperation between the North and South Koreans.
Result - Cultural competence and resources are elements that can serve a clear purpose for creating a peace park from the perspective of peace or symbolism as a divided nation. And the establishment of an Eco-Museum that can utilize the ecological resources of the border area in this peace park will be of sufficient value in terms of education, tourism, bridge the cultural gap between North and South Koreans, and mutual cooperation.
Conclusions - The implication of this study is that a detailed discussion on the necessity of an Eco-Museum in Ganghwa and the development of eco-tourism resources using it has been made. On the other hand, the limitation of this study is that various satellite museums that can be linked through the operation of the base museum in the Gangwha region are not specifically selected from existing facilities.

KCI등재

5항공사 승무원의 잡 크래프팅이 직무성과에 미치는 영향 - 사회적 지원의 조절효과 -

저자 : 차민영 ( Cha Min Young )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 85-104 (20 pages)

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Purpose - The purpose of this study is to reveal the effect of Job Crafting on the job performance of airline flight attendants and the adjustment effect of social support.
Research design, data, and methodology - From March 20, 2019 to April 20, 2019, the self-contained survey method was used for airline flight attendants And a total of 178 questionnaires were used. Data analysis including confidence level, frequency analysis, factor analysis, regression analysis, correlation analysis was performed by using SPSSWIN 12.0.
Result - The results showed that Job Crafting by Airline Crews affects job performance. On the other side, the adjustment effect of social support was found to be effective only for the support of Senior Officer
Conclusions - Job crafting has a significant impact on the vitality and job performance of airline crew organizations. In addition, it is necessary to consider the Senior Officer leadership to increase the coordination effect on job performance.

KCI등재

6중국의 모바일 결제 시스템의 서비스 품질 인식과 소비가치가 만족도와 재사용의도에 미치는 영향

저자 : 딩첸 ( Ding Qian ) , 윤영혜 ( Yoon Yeong Hye ) , 백지연 ( Paek Jee Yon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 105-124 (20 pages)

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Purpose - In recent years, China's mobile market has attracted much attention as the world's largest market. And the number of mobile payment users are increasing. This paper studies whether the quality and cognitive value of mobile payment service has an impact on customer satisfaction, and what quality factors should be considered in their relationship.
Design, data, and methodology -From May 17 to May 22, 2020, a total of 489 questionnaires were distributed to mobile phone users in Korea and China. Then, the reliability and feasibility of the collected data factors were verified, and the hypotheses were verified through multiple regression analysis.
Result - From the results of the paper, the service quality and emotional value of mobile payment have a great impact on customer satisfaction and the service quality has a certain impact on customer satisfaction. In addition, as a medium of customer satisfaction, the quality of mobile payment service has an obvious influence on users' reuse intention.
Conclusions - The results of this paper provide the following inspirations: to improve the degree of reuse, improve customer satisfaction is the key, we can see that mobile convenient payment service quality flexibility, tangible, security and trust, as well as cognitive value of emotional value is to improve customer satisfaction.

KCI등재

7사회네트워크 이론을 활용한 여행상품만족 연구

저자 : 이병철 ( Lee¸ Byeong Cheol )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 125-142 (18 pages)

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package tour travelers on the satisfaction of package tour products and behavioral intention.
Design, data, and methodology -Travelers' social networks were divided into five main components: 'network size,' 'weak tie,' 'strong tie,' 'the degree of relationship with a tour guide', and 'the degree of relationship with a tour conductor'. Based on previous studies, this study hypothesized that the components of the traveler's social network first influence traveler's tour satisfaction and, in turn, affects a traveler's behavioral intention. Data were collected from travellers in package group tours to Turkey. Tour conductors responsible for each package tour helped tourists complete the survey. A total of 36 samples was collected from travelers of 18 Turkey tour packages. Multiple regression analysis was conducted to test hypotheses.
Result - The results showed that the traveler's weak tie had a significant influence on tour satisfaction and behavioral intention. The stronger relationship with a tour guide and conductor travelers had, the higher tour satisfaction traveler showed. Interestingly, network size and strong ties did show a significant effect on both tour satisfaction and behavioral intention. Unlike the relationship with a tour guide, the degree of relationship with tour conduct did not exert a significant impact on behavioral intention.
Conclusions - The results offer some insights into the effect of social networks among group package travelers on facilitating travelers' tour satisfaction. Theoretically, this study provides a new approach to understanding factors influencing tour satisfaction by using a social network approach.

KCI등재

8커피전문점의 지각된 가치, 브랜드자산, 만족도, 추천의도에 관한 연구 - 커피전문점의 형태별 비교를 중심으로

저자 : 유재원 ( Yu¸ Jae Won )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 143-161 (19 pages)

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Purpose - The purpose of this study is to analyze the perceived value, the effect of the brand equity on satisfaction, and recommendation intention according to the types of coffee shops. In addition, to help managers who own either franchise or individual coffee shops by analyzing customers' information by the types of coffee shops.
Design, data, and methodology - Analysis methods include frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis.
Result - The study indicated that when customers' perceived value is high, the satisfaction level for a coffee shop is high. Also, if the brand asset for a coffee shop is high, the level of satisfaction has increased, and brand image and loyalty excluding brand recognition are found to have a great influence on satisfaction. In addition, the study showed that when satisfaction is high, recommendation intention to others has increased. Looking at the results by the types of coffee shops,
Conclusions -the biggest difference between franchise coffee shops and individual coffee shops is that emotional value has a positive impact on satisfaction in individual coffee shops, unlike franchise coffee shops.

KCI등재

9고속철도가 공항성과에 미치는 영향: KTX를 중심으로

저자 : 송희원 ( Song Hee Won ) , 신채현 ( Shin Chae Hyeon ) , 김상혁 ( Kim Sang Hyuck )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 163-180 (18 pages)

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Purpose - Despite of the close relationship between high-speed railway and airplane, there is a lack of research on the impact of high-speed railways on the performance of regional airports. Thus, the purpose of this study is to identify the effect of high-speed railway on the airport performance in Korea.
Design, data, and methodology - The data were gathered from the statistics from the Korea Airports Corporation and the Ministry of Land, Infrastructure and Transport from 2013 to 2019. The variables used in the study were the total number of annual passenger and the total number of flight operation as dependent variables, as well as the total number of annual KTX passengers and the distance between the airport and the closest KTX station as independent variables. This study adopted both the random and the fixed effect models for the panel data. The statistical software 'Stata' was used for the empirical analysis.
Result - The results showed that the number of KTX passengers had a positive effect on the airport's passenger and flight operation performance. However, the distance between the KTX station and each airport had a negative effect on the airport's passenger performance.
Conclusions -The results revealed that the closer the distance between the high-speed railway station and the airport is, the higher the airport's performance. In addition, the airport's performance also would be increased by the increase of the number of high-speed railway passengers. In conclusion, there is existed the characteristics of the complementary relationship between the airport and the high-speed railway for current in Korea.

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10Inclusive Environments in The Hospitality Industry: The Case of Serving Customers Associated with Hate Groups

저자 : 민현애 ( Min Hyounae ) , 유명지 ( Yoo Myongjee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 39권 0호 발행 연도 : 2020 페이지 : pp. 181-200 (20 pages)

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Purpose - Although different political and social views have created numerous conflicts around the globe, little attention has been paid in the tourism and hospitality literature. This case study analyzes a service organization's responses to a conflict between two groups of customers with different political and social views. Further, this study provides teaching notes for educators including faculty and industry professionals to train students and employees.
Design, data and methodology - An actual case that occurred in California, United States was analyzed. Based on the case study, teaching notes are developed.
Results - The case study demonstrates that mishandling a situation with customers associated with hate groups can negatively influence a company's reputation and image. In the accompanying teaching notes, the influence of the perceived organizational values and social media is discussed.
Conclusions - This study contributes to the body of knowledge by investigating the direct and indirect impact of mishandling a situation when serving customers with hate group associations. Moreover, the teaching notes provide fruitful information for the educators.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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(2006)홍길동심리학41회 피인용

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