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한국이벤트컨벤션학회> 이벤트컨벤션연구

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Event & Convention Research

  • : 한국이벤트컨벤션학회
  • : 사회과학분야  >  관광학
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  • : 1738-7981
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수록정보
수록범위 : 1권0호(2005)~24권0호(2016) |수록논문 수 : 160
이벤트컨벤션연구
24권0호(2016년 06월) 수록논문
최근 권호 논문
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1The Influence of Mega Sports Event Qualities on Perceived Value, Satisfaction and Loyalty Focused on Visitors of the IAAF World Championship Daegu

저자 : 이상묵 ( Lee Sang Mook )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 24권 0호 발행 연도 : 2016 페이지 : pp. 1-16 (16 pages)

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This study performed to identify a conceptual model to examine which sports event qualities affect the perceived value, satisfaction, and loyalty as perceived by participants of a mega sport event. Using a structural equation modeling analysis, this study found that only outcome quality had a significant influence on both perceived value and satisfaction. In addition, event quality was significant antecedent factor of satisfaction. Furthermore, significant relationships were identified among perceived value, satisfaction, and loyalty. The implications for academic researchers and sports event organizers are discussed.

2전시회 참관객의 참가동기에 관한 연구: 2016 부산 홈테이블데코 페어를 중심으로

저자 : 김정은 ( Kim Jung Eun ) , 김민형 ( Kim Min Hyung )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 24권 0호 발행 연도 : 2016 페이지 : pp. 17-30 (14 pages)

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The purpose of study is to investigate motivations and visitation features of exhibition visitors who visited 2016 Busan Home Table Deco Fair. Data was collected with a structured questionnaire at the venue who agreed to participate the data collection. In total 252 samples were used for statistical analysis. The results indicate that the attendees are strongly driven by the desire to `novelty`, while least influenced by the motivation of `education`. According to the analysis, demographic variables, such as gender, age and job is significantly related to the motivation. Patterns on companion, purpose of visit, and visiting experiences prior to this exhibition have significant impact on motivation among attendees of 2016 Busan Home & Table Deco Fair. Discussions on theoretical/empirical implications for future study are provided based on the results of this study.

3조리전공 대학생의 진로장벽, 진로스트레스, 전공만족, 진로태도 성숙의 영향관계

저자 : 김상호 ( Kim Sang Ho ) , 정은성 ( Jeong Eun Seong )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 24권 0호 발행 연도 : 2016 페이지 : pp. 31-50 (20 pages)

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Career-related development has become more significant than ever for the successful career development of college students in this era of high unemployment crisis. This study explores the relationship between career barrier, career stress, major satisfaction, and career attitude maturity of culinary college students in Daegu and Kyungbuk province. The empirical results are as follows; first, perceived career barrier of culinary college students has significantly positive influence their career stress; second, career stress of culinary college students has also positive influence their career attitude maturity; and third, the relationship between career stress and career attitude maturity of the students was mediated by mediated by their perceived major satisfaction. These analyses suggest that universities are to help students understand their career goals and how they relate to career choice; moreover, colleges need to provide various career development programs and options with students for exploring appropriate career choice maximizing strengths while minimizing negative psychology factors such as career barrier and career stress and contributing to a successful transition from college.

4웨딩박람회 관계효익이 관계품질에 미치는 영향

저자 : 양서영 ( Yang Seo Young ) , 김해리 ( Kim Hae Lee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 24권 0호 발행 연도 : 2016 페이지 : pp. 51-72 (22 pages)

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The purpose of this study was to examine the importance of relational benefits in wedding exposition, the factors of relational benefits and the impact of the selected factors of relational benefits on relational quality in wedding exposition. Concerning the influential relationship of relational benefits to relational quality, social benefit, psychological benefit and economic benefit that were three factors of relational benefits exerted an influence on satisfaction among the factors of relational quality. Social benefit that was one of the relational benefit factors didn`t have any impact on trust among the factors of relational quality, and social benefit and economic benefit that were two factors of relational benefits didn`t affect flow that was one of the factors of relational quality. As a lot of wedding expositions are held, companies that participate in these expositions should carefully consider what relational benefits they should provide for attendees, and should formulate successful strategies to strengthen relational quality and relational maintenance. Specifically, it`s important to keep track what relational benefits attendees especially want.

5외식창업자 특성과 입지결정간의 영향관계에 관한 연구

저자 : 양태석 ( Yang Tai Seok ) , 조영신 ( Jo Young Shin ) , 이용천 ( Lee Yong Cheon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 24권 0호 발행 연도 : 2016 페이지 : pp. 73-97 (25 pages)

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This study recognizes the importance of the founder who founded the restaurant business. The AMOS (Analysis of Moment Structure) program located between the arrest of the founder characteristics and determinants to understand the structure and management model. So we want to provide a basis for the proposed improvement of the catering business. Study are as follows : The Restaurant founder`s Personal characteristics is easy accessibility(0.42), swarming(0.264), visibility(0.283) influenced. The Restaurant founder`s administrative characteristics is easy accessibility(0.422), swarming(0.431), visibility(0.354), the position(0.812) influenced. Visibility (0.238) is crazed about this non-financial characteristics. Accessibility (0.036), cluster (0.28), visibility (0.254) and position(0.179) affected the financial characteristics. Therefore, the personal attributes of the restaurant founders showed that may affect the position only by the administrative properties. Visibility in order to make an impact on financial factors on non-financial factors only appears to be possible.

6패스트푸드의 웰빙 메뉴 트렌드 변화가 고객인지도에 미치는 영향

저자 : 양동휘 ( Yang Dong Hwi ) , 이강연 ( Lee Kang Yeon ) , 김진형 ( Kim Jin Hyung )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 24권 0호 발행 연도 : 2016 페이지 : pp. 99-113 (15 pages)

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Thus, in this study, customer awareness to establish the effect of a fast-food menu of wellness trends to investigate. Therefore, the present study was to propose measures that can affect the diversification strategy menu Fast Food in the restaurant industry, and lead the attention of researchers for research related. The present investigation, 30 days from July 2, 2012 July 31 il five fast-food companies located in Seoul (L, M, B, P, K) of the target customer questionnaires 300 call by distributing basic materials investigated It is scheduled to be introduced. Frequency analysis using the statistical package SPSS WIN 18.0 program, the statistical analysis of this study, factor analysis, reliability analysis, validity analysis, canonical correlation analysis, regression analysis, ANOVA, will. This is the ultimate fun for a variety of ages and wellness and cause the diversity and afford ability of the menu changes according to trends that need to be considered, and will strive to improve the nutritional quality of the wellness menu should help to form healthy eating habits of customers will. Through these efforts, the companies culling does not keep pace with the trends to our customers a variety of awareness will be able to reassure, but also will be able to reap the efficient performance.

7컨벤션분야 연구동향 내용분석 - 국내 등재(후보)지를 중심으로 -

저자 : 변효정 ( Byun Hyo Jeong ) , 이병철 ( Lee Byeong Cheol )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 24권 0호 발행 연도 : 2016 페이지 : pp. 115-128 (14 pages)

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The purpose of this study is to analyze the progress in convention and meeting research to date. To achieve the goal, the study conducted content analysis on published articles in KCI index. A total of 320 convention and meeting articles published in journals from 2006 to 2015 were collected. Content-analysis was conducted based on research areas, research design, and statistical technique. As results, this study identified five research areas: management strategy, operation, marketing, human resource management, finance and accounting, research development, and economy. With regard of research method, the study found that quantitative research method is predominant in convention research. Interestingly, more qualitative research method was found in the area of economy and finance and accounting. Discussion issues and suggestions for future research in the field of convention and meeting management are proposed.

8하우스 웨딩이벤트의 서비스가치가 만족 및 구전의도에 미치는 영향

저자 : 김성연 ( Kim Soung Yeon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 24권 0호 발행 연도 : 2016 페이지 : pp. 129-145 (17 pages)

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With the current popularity of the newly emerged house wedding events (HWE), this study aims to investigate the impact of service value of house wedding events on the satisfaction of customers and Word of Mouth Intention. Based on literature review, two main components of HWE service value, three components were chosen: social, aesthetic, and monetary value. The study conducted self-administered questionnaire survey from July 1st to August 31st 2013 targeting 300 male and female over age 20 with experiences of participating in HWE held in Seoul metropolitan areas. The final valid samples were 267 copies. Frequency analysis, exploratory factor analysis, reliability analysis and regression analysis were conducted on the collected data. The result of this study showed a significant positive impact of HEW`s service value, which in turn influence satisfaction .In addition, the study found the direct impact of HEW`s customer satisfaction. on word of mouth. Based on the results, this study also discussed practical implications.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

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