간행물

한국이벤트컨벤션학회> 이벤트컨벤션연구

이벤트컨벤션연구 update

Event & Convention Research

  • : 한국이벤트컨벤션학회
  • : 사회과학분야  >  관광학
  • : KCI등재
  • :
  • : 연속간행물
  • : 계간
  • : 1738-7981
  • :
  • :

수록정보
수록범위 : 1권0호(2005)~38권0호(2020) |수록논문 수 : 306
이벤트컨벤션연구
38권0호(2020년 05월) 수록논문
최근 권호 논문
| | | |

KCI등재

1MICE산업 종사자의 직무배태성이 조직애착 및 잔류의도에 미치는 영향

저자 : 유승희 ( Yu Seung Hee ) , 허준 ( Heo Jun ) , 윤영혜 ( Yoon Yeong Hye )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 1-21 (21 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to explore main factors of job embeddendess and investigate the relationships among job embeddedness, organizational attachment and intention to stay, focusing on the reason why employees in MICE industry remain their organizations.
Research Design, data, and methodology - In order to achieve the goal of this study, a structured questionnaire was developed through literature review and the survey was conducted. A total of 202 valid samples were used for the analysis. An exploratory factor analysis was conducted based on the frequency analysis, and a multiple regression analysis was conducted.
Result - The results of this study were as follows: First, the influence of job embeddedness on organizational attachment was partially adopted. Second, the influence of job embeddedness on intention to stay was also partially adopted. Lastly, the influence of organizational attachment on intention to stay was confirmed to be adopted.
Conclusions - Although this study has some limitations, it is meaningful that it attempted to analyze organizational attachment and intention to stay through positive variables. In addition, this study contributes to the researches for the sustainable human resources management in MICE industry by suggesting more practical plans.

KCI등재

2스포츠이벤트 콘텐츠를 통한 MICE산업의 발전방향 연구

저자 : 박병유 ( Park Byoung Yoo ) , 서희정 ( Seo Hee Jung )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 23-40 (18 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to find balanced development of sports event and MICE industry and contribute to quantitative quality growth of MICE industry and community based on convergence, linkage and collaboration.
Design, data, and methodology - FGI was carried out to listen to experts' opinions. questionnaires were organized online and surveyed through smartphones. Data processing performed frequency analysis and IPA Matrix using SPSSWIN Ver 25.0 and AMOS 25.0.
Result - First, the importance of the economic sector was shown to be high, low-satisfaction and low-priority sports event was related to employment. Second, the social sector was found to have contributed by internationalization of related facilities and human exchanges when hosting sports events with high importance and low satisfaction, and by globalization of related industries, service sector internationalization through knowledge and information exchange when hosting sports events Third, tourism did not appear to be a priority, and low priority was the effect of shopping, entertainment, and transportation (service) spending when hosting sports events with low importance and low satisfaction. Finally, cultural priority was shown to be the development of identity of local culture and readjustment of cultural facilities when hosting sports events with high importance and low satisfaction, and the social and educational effect through information exchange when hosting sports events with low importance and low satisfaction.

KCI등재

3관광객의 외로움과 여행 만족도와의 관계 연구: 매개효과로서 페이스북의 즐거움

저자 : 이승환 ( Lee Seung Hwan )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 41-56 (16 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purposes of this study are to examine the relations among loneliness, Facebook enjoyment, and trip satisfaction and investigate the mediating effect of Facebook enjoyment between loneliness and trip satisfaction.
Design, data, and methodology - The data were collected through an online survey company, targeting US residents who have a Facebook account. A total of 466 responses were included in the data analysis. The study has performed PLS-SEM and multi-group analysis to analyze the data.
Result - The results indicated that loneliness had a negative effect on trip satisfaction and Facebook enjoyment, while Facebook enjoyment showed a positive relationship with trip satisfaction. In addition, Facebook enjoyment played a successful mediating role between loneliness and trip satisfaction. However, Facebook enjoyment had a negative mediating effect on the relationship between loneliness and trip satisfaction.
Conclusions - The results revealed that loneliness had a negative effect on travel satisfaction and Facebook enjoyment, while Facebook enjoyment influenced travel satisfaction positively. Furthermore, as a mediator, Facebook enjoyment indicated a suppression effect, which means it mitigated the negative relation between loneliness and trip satisfaction.

KCI등재

4중저가 로컬호텔과 글로벌 체인호텔의 인식차이 : 심미성, 효율성, 지각품질 인식차이를 중심으로

저자 : 김원식 ( Kim Won Sik )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 57-80 (24 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - This study the perceived differences of mid-low price local hotels and global chain hotels have been researched. To understand the operation and difference between mid-low price local hotel and global chain hotels, an intensive interview targeting experts, who have worked in both global chain and local owned hotels, and guests, who have experienced in staying in both hotels, has been carried out.
Design, Data, and Methodology - To collect accurate data than the questionnaire itself, an intensive interview has been carried out targeting the experts, who have accumulated the professional knowledge and experience while running the mid-low price hotels in Korea, and customers, who have stayed in both global chain and local mid-low price hotels for more than ten times.
Results-This study result, out of qualitative research, would be effective to explain the conscious understanding for the perceived difference between mid-low price local and global chain hotel that has not been verified through existing studies, and would be helpful to find out the direction of development and establishing the efficient marketing strategy for business hotels afterwards.

KCI등재

5내국인 관광객의 도시 관광지 선택속성 중요도-만족도 연구 : 서울지역을 중심으로

저자 : 봉미희 ( Bong Mi Hee ) , 한주형 ( Han Ju Hyoung )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 81-100 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to present the basic data for establishing policy for revitalization of urban tourism by evaluating the importance and satisfaction of urban destination choice attributes.
Design, data, and methodology -A face-to-face survey was conducted in December 2018. Factor analysis was conducted to verify the reliability and validity of the study constructs. Then, paired-sample t-tests were conducted to compare the importance and satisfaction for each of the attributes. Finally, we developed an IPA grid to visualize the study results. All of the analyses were run in SPSS statistical package program.
Result - Overall, the importance level of attributes was higher than the satisfaction level of them. IPA grid showed that crowd, cost, local people, and cleanness fall in 'concentrate here', and transportation, safety/security, and F&B fall in “keep up the good work.”
Conclusions - This study helps policy makers or urban tourism destination managers to make appropriate decisions about where they put their limited recourses for making their city as an attractive and competitive tourism destination.

KCI등재

6외식산업 서비스제공자의 언어적 커뮤니케이션이 자기자각을 통하여 직무성과에 미치는 영향

저자 : 박이경 ( Park Yi Kyung )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 101-121 (21 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - This study can provide practical guidance to service contact employees who directly affect job performance, focusing on the awareness of service providers in the catering industry for linguistic communication that was applied separately in previous studies. As a result, the direction of the food service industry that can lead to higher customer satisfaction can be suggested. Therefore, this study intends to empirically examine the effect of verbal communication of service providers in the food service industry on self-awareness and the effect of self-awareness on job performance.
Design, data, and methodology - Employees from the food service industry in Daegu and Gyeongbuk were surveyed from their 20s or older from December 1 to December 30, 2019 (about 4 weeks). A total of 200 people were surveyed, and 189 sincere respondents among the collected responses were used for analysis.
Result -First, verbal communication showed that empathy had an effect on the negative emotions of self-perception, but response and trust did not. Second, verbal communication was found to have a positive (+) effect on empathy, response, and trust in positive emotions of self-perception. Third, in self-perception, negative emotions did not affect job performance, and positive emotions were found to have a significant positive (+) effect on job performance.

KCI등재

7의료관광 활성화 요인 도출을 위한 전문가 대상 델파이 분석

저자 : 김대건 ( Kim Dae Geun ) , 김원식 ( Kim Won Sik )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 123-142 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - Medical tourism refers to an industry in which medical services and tourism services are converged, and medical tourists visiting other countries to receive high-quality medical services are continuously increasing. Therefore, this study aims to derive medical tourism activities through Delphi techniques in terms of selection factors and customer satisfaction.
Design, Data, and Methodology - For the Delphi survey, a panel of 15 experts, including the head of a medical institution (11 people) and a researcher from an institution in charge of medical tourism (4 people), were selected. First, six variables were selected through prior research, and four variables were additionally selected by collecting opinions from expert panelists. However, the study was conducted with a total of 9 variables, excluding one variable that experts determined was not suitable.
Results - As a result of the Delphi survey, a total of 9 variables were used in this study, and content validity for the 1st and 2nd Delphi investigations was found to be no problem. Also, it was confirmed that there was no problem in the convergence and stability of expert opinion on variables. This means that the opinions of experts agree on the factors that promote medical tourism.
Conclusions - The panel of 15 experts on the 9 variables suggested for facilitating medical tourism was generally agreed. Therefore, it is judged that these variables can be used as an important factor in promoting various projects for actual medical tourism.

KCI등재

8공간확률변경분석을 적용한 국내 외국인 전용 카지노의 효율성 분석

저자 : 송희원 ( Song Hee Won ) , 김상혁 ( Kim Sang Hyuck )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 143-162 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - Since the competition of the casino industry has been increased in Korea, the efficient casino operation is required for success in its business. In addition, the previous researches stated that there would be existed the spatial effect on efficient operation among the casinos in Korea. Thus, the purpose of this study is to examine the efficiency of casino companies in Korea by using the spatial effect.
Design, data, and methodology -Spatial Stochastic Frontier Analysis (SSFA) was adopted to achieve the purpose of the study. The sample data were gathered from the “Annual casino statistics” from 2009 to 2018 provided by the Ministry of Culture, Sports and Tourism in Korea. The variables used in the study were the number of employees, the area of permission, the revenue per employee, and the number of visitors. 'Frontier' package of R programming was used for the analysis.
Result - The empirical results showed that the spatial effects are existed to the casinos across the country and on Jeju Island. Specifically, the more distance among the casinos decreases, the more efficiency to the performance of casino in terms of both the number of visitors and the revenue per employee would be increased for a sample of the entire country, as well as only Jeju Island. However, only the number of visitors increases for the inland province as the distance among the casinos decreases.
Conclusions -There's a spatial effect on efficient operation among the casinos in Korea. In other word, the cluster effect would influence increase of an efficient performance of casino companies in Korea. Therefore, the distance would be considered with one of the key factors to success in the casino industry.

KCI등재

9과잉관광과 책임관광의 영향 관계 분석

저자 : 우은주 ( Woo Eun Ju ) , 김영국 ( Km Yeong Gug )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 163-179 (17 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The main purpose of this research is to examine the effect of over tourism on responsible tourism behavior. In order to understand tourists' responsible behavior the study used cultural responsibility, economic responsibility, and environmental responsibility. To explain this main objective, the study developed seven hypotheses based on the previous research and theory.
Design, data, and methodology -The proposed 7 hypotheses and conceptual model were tested using the data collected from over tourism destination. A self-completion questionnaire was applied and 367 usable data was analyzed using a SEM analysis.
Result - The results indicated that except for Hypothesis 7 all hypotheses were statistically supported. Specifically, no relationship between environmental responsibility and intention to do responsible tourism(H7), however, other six hypotheses were statistically identified (H1, H2, H3, H4, H5, H6)
Conclusions - The results offer some insights into the effect of over tourism on responsible tourism. Theoretical and practical implications for future research were discussed. Also, limitation of the study was also provided.

KCI등재

10전북지역 식품의 브랜드 이미지가 구매의도 및 구전의도에 미치는 영향

저자 : 조원영 ( Cho Won Young ) , 방소윤 ( Bang So Yoon ) , 김수현 ( Kim Soo Hyun )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 38권 0호 발행 연도 : 2020 페이지 : pp. 181-199 (19 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to examine the effect of brand image on purchase intention and intention of word of mouth about local products with regional image.
Design, data, and methodology -To accomplish this purpose, a survey was carried out to 300 Korean adults. The empirical analysis was based on 257 trusted data. This study conducted by SPSS 21.0 statistic program.
Result -Brand image is segmented as 4 factors such as regional image, perceived quality, product image and brand perception about local products in Jeonllabuk-do. All 4 kinds of brand image factors influence on the intention of word of mouth. Also, this study prove higher the purchase intention, the higher degree of intention of word of mouth.
Conclusions -These results implies that brand image perceived by consumers who use local products has an intention to purchase and to communicate with each other, thereby suggesting what effort should be made to perceive the brand image to the consumer in product development. In this way, there is an industrial and interdisciplinary significance in that the brand image can enhance the purchase intention and intention of word of mouth.

12
권호별 보기
가장 많이 인용된 논문

(자료제공: 네이버학술정보)

가장 많이 인용된 논문
| | | |
1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

다운로드

2미국의 비트코인 규제

(2006)홍길동심리학41회 피인용

다운로드

가장 많이 참고한 논문

(자료제공: 네이버학술정보)

가장 많이 참고한 논문

다운로드

2미국의 비트코인 규제

(2006)홍길동41회 피인용

다운로드

해당 간행물 관심 구독기관

경희대학교 부산광역시청 경기대학교 한양대학교 가천대학교
 76
 69
 41
 35
 26
  • 1 경희대학교 (76건)
  • 2 부산광역시청 (69건)
  • 3 경기대학교 (41건)
  • 4 한양대학교 (35건)
  • 5 가천대학교 (26건)
  • 6 연세대학교 (16건)
  • 7 광운대학교 (15건)
  • 8 세종대학교 (14건)
  • 9 성균관대학교 (11건)
  • 10 이화여자대학교 (7건)

내가 찾은 최근 검색어

최근 열람 자료

맞춤 논문

보관함

내 보관함
공유한 보관함

1:1문의

닫기