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JOURNAL OF THE KOREAN SOCIETY OF CLOTHING AND TEXTILES

  • : 한국의류학회
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수록정보
수록범위 : 1권1호(1977)~43권1호(2019) |수록논문 수 : 3,566
한국의류학회지
43권1호(2019년 02월) 수록논문
최근 권호 논문
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KCI등재 SCOPUS

1해시태그 유형이 인플루언서 및 패션 정보 평가, 수용자 반응에 미치는 영향

저자 : 김우빈 ( Woo Bin Kim ) , 김동섭 ( Dong Seob Kim ) , 박지수 ( Jisoo Park )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 1-16 (16 pages)

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This study explores the effect of hashtag type on consumer response via evaluations of SNS fashion influencer and information in the context of fashion product communication. The moderating effect of perceived fit between hashtag content and fashion product image on information evaluation was also investigated. An online survey was conducted, and responses from 152 Instagram users were collected. The results indicated that hashtag type (informative vs storytelling) affects the evaluations of influencer and information. First, the informative hashtag has a positive effect on influencer's expertise and usefulness of information. Meanwhile, storytelling type has a positive effect on the familiarity of the influencer. This study also verified the mediated paths from hashtag type to consumer response through the evaluations of SNS fashion influencer and information. The influencer's expertise and familiarity mediated the effect of hashtag type on consumer response. In the information evaluation, only the mediating effect of usefulness was significant. Finally, the high condition of the perceived fit between hashtag content and fashion product image was found to highly evaluate the trust of information. This study extends the scope of fashion communication research from various angles by examining the role of the hashtag as a new type of information source.

KCI등재 SCOPUS

2SNS 패션 인플루언서 진정성이 팔로워 행동의도에 미치는 영향 -팬쉽의 매개효과를 중심으로-

저자 : 김우빈 ( Woo Bin Kim ) , 추호정 ( Ho Jung Choo )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 17-32 (16 pages)

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This study examines the effects of SNS fashion influencer's authenticity on the followers' relationship maintenance intention and product purchase intention through the mediating role of fanship. In addition, influencer's attractiveness is proposed as a moderator affecting the authenticity on fanship; in addition, authenticity is operationalized as honesty and expertise. A written survey is developed for 181 female Instagram users. The analyses of the data yields the following findings. First, honesty has a positive effect on fanship, relationship maintenance intention and purchase intention, while expertise affects fanship and relationship maintenance intention, but does not have a significant effect on purchase intention. Second, honesty and expertise have a positive effect on follower behavior intention through the partial mediation of fanship. Third, social attractiveness and physical attractiveness have a significant effect on fanship. However, all interaction effects between authenticity and attractiveness are not significant. Unlike authenticity, attractiveness has no direct effect on follower behavior intention. This study verifies the critical role of authenticity for an influencer in the context of SNS marketing and commerce, as this factor leads to followers behavioral intention as well as fanship in both direct and mediated paths.

KCI등재 SCOPUS

320대 이란 여성 소비자의 한류 상품 구매의사결정과정에 관한 탐색적 연구 -뷰티 제품과 패션 제품을 중심으로-

저자 : 신은정 ( Eun Jung Shin ) , 이소영 ( So Yeong Lee ) , 김은경 ( Eun Kyung Kim ) , 고애란 ( Ae-ran Koh )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 33-50 (18 pages)

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This study investigates the decision-making processes of Iranian women in their twenties who purchased Hallyu beauty and fashion products. We conducted ten in-depth interviews of Hallyu enthusiasts who previously purchased Hallyu products. Interviewees were recruited using a snowball sampling technique based on nonprobability sampling. Interviews were conducted in the 1:1 in-depth interview format for one hour of each interview from April 11, 2017, to May 14, 2017, using semi-structured questionnaires, and recorded with consent. Our analysis of the characteristics of consumption behaviors of the women used seven steps of the purchase decision-making process. This study used interviews to analyze the following questions. Research Question 1. What is the decision process for Iranian women's consumer products purchase? Research Question 2. What are the characteristics and meaning of each stage of Iranian women's consumer decision- making process? Data collection in this study was limited to participants in their twenties; however, this research will be helpful for future Hallyu and Iranian consumer analysis. A follow-up study should examine the purchasing decisions of women in additional age groups in order to generalize the results.

KCI등재 SCOPUS

4기성복 셔츠의 부위별 선호 핏에 영향을 미치는 신체 특성 분석 -20대 여성을 중심으로-

저자 : 강여선 ( Yeo Sun Kang )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 51-64 (14 pages)

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This study provides basic information for the convenient size selection of shirts in the online purchasing environment. The preferred shirt fit was compared according to body size group. The subjects were 111 students majoring in clothing. After setting a virtual model with her own body sizes, subjects chose the best preferred fit among four sizes shirts which included the shirt suitable to her bust circumference, one size smaller shirt, one size larger shirt, and a two size larger shirt. They generally preferred the original size, but the preferred shirt fit was different by the body characteristics such as stature, waist height, or the ratio of Biacromion and drop. Shirt length was affected by stature and sleeve length was affected by waist height. The shoulder ease was mostly affected by the ratio of the shoulder length. Waist fit and hip fit were influenced by waist and hip. Therefore, the body parts affecting the preferred fit of each shirt part were different and the effect of body shape was stronger than body size.

KCI등재 SCOPUS

5모바일 소셜커머스 앱의 충성의도와 전환의도에 따른 시장세분화 -지각된 서비스 품질과 전환장벽의 차이-

저자 : 성희원 ( Heewon Sung ) , 김은영 ( Eun Young Kim )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 65-80 (16 pages)

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Mobile shopping has spread rapidly in the consumer's daily life, and numerous fashion companies have now launched a mobile shopping application. By focusing on mobile social commerce apps, this study was to: (a) segment consumers based on loyalty and switching intentions, (b) to test differences in perceived service quality and switching barrier factors among segments, and (c) examine the effects of perceived service quality and switching barriers on loyalty intention. A total of 550 responses were obtained from mobile users in their 20s to 40s who purchased fashion products through a social commerce app in the last six months. Consumers were classified into four clusters: split-loyals, latent loyals, habitual loyals, and switchers. The split-loyal group showed the highest level of mean scores on perceived service quality and switching barrier factors; however, the switcher group showed the lowest mean scores. Of service qualities, app design had a significant effect on loyalty intentions in both split-loyal and latent loyal groups; the factors of ease of use and privacy had significant effects on loyalty intentions in switchers. Of switching barrier factors, virtual relationship had the most strongly effect on loyalty intention for the four segments.

KCI등재 SCOPUS

6인스타그램 외모관련 사진활동, 외모비교가 신체만족도에 미치는 영향 -인스타그램 중독수준의 조절효과를 중심으로-

저자 : 이민선 ( Minsun Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 81-94 (14 pages)

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Social media is an essential part of everyday life in modern society and plays an important role in communicating the ideal body image. With the increased prevalence and high popularity of social media, the problems associated with the addictive use of social media have become a social issue. Utilizing social comparison theory, this study examined (1) the effect of appearance related photo activities on body satisfaction through appearance comparison and (2) the moderating effect of Instagram addiction in relationships among appearance related photo activity, appearance comparison, and body satisfaction. We tested the proposed relationships between research variables using multi-group structural equation modeling analysis on a sample of 346 young female Instagram users. The sample was divided into two groups of high and low addicted Instagram users. The results of this study showed that the appearance related photo activity positively influenced appearance comparison for both high and low addiction groups. For the high addiction group, the effect of appearance comparison on body satisfaction was not statistically significant; however, this relationship was significant and negative for the low addiction group. A significant moderating effect of Instagram addiction was found in the relationship between appearance related photo activity and appearance comparison.

KCI등재 SCOPUS

7업사이클링 패션브랜드에 나타난 소재특성 연구 (제2보) -업사이클링 소재를 이용한 패션가방 제작-

저자 : 이다혜 ( Dahye Lee ) , 정경희 ( Kyunghee Jung ) , 배수정 ( Soojeong Bae )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 95-111 (17 pages)

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This study is the 2nd report following『A Study on the Characteristics of Material in the Korean Up-cycling Fashion Brands (Part I)』that handled the development of upcycling props using the characteristics of upcycling material. The 2nd report analyzed product types and materials focusing on 21 foreign upcycling fashion brands. It analyzed the characteristics of upcycling fashion materials using the case analysis of coffee bean bag and waste denim based on external characteristics and internal characteristics. We then classified the external characteristics into environment/economic feasibility and availability/mixture and the internal characteristics into historicality/story and originality/scarcity. Five bags were designed and produced for the actual commercialization of fashion products based on such characteristics of materials, with the use of coffee bean bags and waste denim as upcycling materials. This study is differentiated from existing research by its suggestions for the utilization of fashion product upcycling coffee bean bags and waste denim. Also, upcycling fashion products could be competitive products in eco-friendliness and originality that can be a driving force for the sustainable development of fashion industry through the differentiation of existing fashion products.

KCI등재 SCOPUS

8노년여성의 연령차별 인식과 외모만족도가 외모관련 삶의 질에 미치는 영향

저자 : 유혜경 ( Haekyung Yu ) , 이민선 ( Minsun Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 112-124 (13 pages)

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This study investigated the effects of perceived ageism on appearance related quality of life through appearance satisfaction among older Korean women. Testing the proposed model showed associations among variables and the mediating effects of appearance satisfaction in the relationship between perceived ageism and appearance related psychological and social quality of life. Structural equation modeling analyses upheld the proposed model for 221 women aged 60 and over. The results revealed that older women's perception of ageism negatively influenced appearance satisfaction that subsequently affected perceived levels of both psychological and social quality of life in a negative direction. The direct effects of perceived ageism on both psychological and social quality of life were not found; however, the indirect effects of perceived ageism on these two variables through appearance satisfaction were found significant and negative. This indicated a fully mediating effect of appearance satisfaction in the relationships. The results of this study highlight that perceptions of ageism and its association with body image should be considered to understand the overall quality of life among older women.

KCI등재 SCOPUS

9UTAUT 모델을 응용한 패션 증강현실(FAR) 기술수용에 관한 한국 20대 여성의 소비자 태도, 기술 사용의도 및 구매의도

저자 : 조성희 ( Sung Hee Cho ) , 김칠순 ( Chil Soon Kim )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 125-137 (13 pages)

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This study determined the impact of 'Fashion Augmented Reality (FAR)' acceptance factors based on the model of acceptance and use of technology (UTAUT) on consumer attitudes, intention to use technology, and fashion product purchase intention. A survey asked participants to have an AR experience using a FAR app to understand FAR in advance. Data were analyzed factor analysis and stepwise regression using SPSS. The results are as follows. First, the factor analysis classified the acceptance variables of FAR technology into 'social relations', 'shopping effectiveness', and 'easy to use FAR'. Second, among the three factors of FAR acceptance, 'shopping effectiveness' is statistically more influential on positive attitudes towards FAR. However, 'easy to use' factor was more influential on 'the intention to use technology' as well as 'purchase intention'. Third, 'social relations' were identified as an important factor affecting 'consumer attitudes', 'intention to use technology' and 'purchase intention' which are not well covered in fashion technology research. In addition, 'the intention to use technology' was found to be influential on 'purchase intention' and indicated the importance of easiness of FAR to enhance purchase intention.

KCI등재 SCOPUS

10국내 의류 역물류 시스템에 관한 탐색적 연구

저자 : 이진숙 ( Jinsook Lee ) , 이윤정 ( Yoon-jung Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 1호 발행 연도 : 2019 페이지 : pp. 138-153 (16 pages)

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This study aimed at exploring the system of reverse logistics for clothing, which refers to the whole process of moving clothes from their final destination for the purpose of capturing value or for proper disposal. In-depth interviews were conducted with stakeholders of reverse logistics system for clothing. Out of 51 individuals contacted, 12 participated in the research, resulting in 23.5% response rate. All the stages in Korean reverse logistic system for clothing were identified, but the flow of the resources in the system was not smooth and the collectors were often illegal or unauthorized companies. Domestic markets for reused or refurbished clothing were limited, and most of the products on this stage were exported. In general, collectors and exporters of reused clothes emphasized economic value over environmental value in their business when compared to manufacturer. Most participants acknowledged the importance of information exchange, but little social interaction was found among stakeholders.

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