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JOURNAL OF THE KOREAN SOCIETY OF CLOTHING AND TEXTILES

  • : 한국의류학회
  • : 자연과학분야  >  가정
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수록정보
수록범위 : 1권1호(1977)~43권2호(2019) |수록논문 수 : 3,576
한국의류학회지
43권2호(2019년) 수록논문
최근 권호 논문
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KCI등재 SCOPUS

1여고생의 중저가 화장품 점포 내 브랜드체험이 브랜드몰입과 충성도에 미치는 영향

저자 : 유혜경 ( Haekyung Yu ) , 이민선 ( Minsun Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 167-183 (17 pages)

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This study examines the dimensions of brand experience and brand commitment within mass cosmetic brand stores that target female high school students and analyzes the effect of multi-dimension brand experience and brand commitment on brand loyalty. A model linking brand experience to brand commitment and loyalty was tested, using structural equation modeling analysis. A total of 175 female high school students completed the online questionnaire. The current study extended the understandings of the construct of brand commitment by adopting a broadened five-component consumer commitment. The results confirmed that developing brand experience in domestic mass cosmetics brand stores influences consumer loyalty through various types of brand commitment. This study can be beneficial for brand managers by providing guidelines on how to establish consumer loyalty affected by brand experience through brand commitment. Especially, brand managers should consider the negative impacts of forced commitment on consumer loyalty despite brand experience within the stores not influencing teenage consumers' forced commitment toward mass cosmetic brands. The importance of habitual commitment in the relationship between brand experience and loyalty was also revealed. The results can provide a realistic blueprint for consumer brand experience and commitment strategy.

KCI등재 SCOPUS

2고령남녀의 체형특성 연구 -다양한 비만지수의 적용을 중심으로-

저자 : 이주연 ( Jooyeon Lee ) , 박진희 ( Jinhee Park ) , 남윤자 ( Yun Ja Nam )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 184-203 (20 pages)

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This study examines the multilateral characteristics of elderly body shapes by applying body measurement items and obesity indices (BMI, WHR, WHtR, WC, and flatness). The subjects were 397 males, 378 females aged 70-85 from the 6th Size Korea and 132 males, 212 females aged 60-69, 596 males, 650 females aged 20-29 from the 7th Size Korea. In order to examine the body size differences among age groups, age was divided into 7 groups (20-24, 25-29, 60-64, 65-69, 70-74, 75-79, and 80-85). Both elderly males and females showed lower values of height and weight than those in their 20s. However, abdominal obesity indices (WHR and WHtR) showed higher values in the elderly than those of their 20s; in addition, they showed larger mean values as age increased. The chest and arm circumference tended to decrease in elderly males as age increased; however, elderly females tended to decrease in thigh and calf circumference size. There were gender differences in body changing due to aging. Obesity frequency was significantly higher in the elderly than in the 20s. The study represents basic data for product design for the elderly.

KCI등재 SCOPUS

3유방이 큰 여성을 위한 브래지어 패턴 설계 -3차원 유방 형상 자료를 중심으로-

저자 : 한초희 ( Chohee Han ) , 이경화 ( Kyong-hwa Yi )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 204-214 (11 pages)

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A CAD program has recently been introduced that can be directly developed into a three-dimensional human body shape and made into a pattern. It is possible to fabricate a bra that reflects the volume and surface area of the breast; however, it still needs to be verified. This study investigates the average size and shape of 20 big-breasted women and designs a brassiere pattern for women with large breasts using a 3D Flattening function of OptiTex PDS v15.6. In addition, the study verifies the reliability of the proposed method compared to a conventional brassiere pattern. The study results are as follows. First, the three dimensional measurement values were smaller than the direct measurement dimensions when the three dimension measurement dimensions of the subjects were compared with the direct measurement dimensions, the replica measurement dimensions and the three dimensional measurement dimensions. Second, the 3D flattening pattern reflects the actual shape, length, and area of the actual breast when comparing a brassiere pattern using a 3D shape and pattern reflecting the direct measurement.

KCI등재 SCOPUS

4유방 확대수술 환자용 수술 직후 보정용 브래지어 개발

저자 : 이경화 ( Kyong-hwa Yi ) , 최현옥 ( Hyun Ok Choi )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 215-227 (13 pages)

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This study develops a post-operative brassiere suitable for changed breast shapes and the characteristics of breast augmentation patients. Six subjects who experienced breast augmentation surgery with a cup size of C or D cup participated in the wearing test. We conducted a wearing test to evaluate the superiority of the developed post-operative bra. As a result, the evaluation of the developed bra was excellent in the outer cup, outer circle of breast front gore, shoulder straps and the wing pressures. Second the satisfaction of the developed brassiere was high in the front center part, and in the evaluation of wearing satisfaction of the subjects; in addition, the degree of close contact with the cup, flexibility, touch, and overall evaluation. The satisfaction of the developed bra was also higher than a commercial bra. Third, the developed bra proved superior in the adaptability test, such as prevention of breast shaking, prevention of bra and breast separation during movements, and ease of body movement.

KCI등재 SCOPUS

5Analysis of the Effect of Mordants on the Degradation of Alizarin in Silk Dyed with Natural Madder Dye

저자 : Longchun Li , Cheunsoon Ahn

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 228-242 (15 pages)

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This research investigated the effect of mordants on the degradation of madder dye in silk when silk was treated by the H2O2/UV condition as a laboratory simulation of burial induced degradation. Alum, iron, and alum/iron composite mordanting methods were applied to silk before dyeing with madder dye. Dye extracted from silk was examined using HPLC-DAD-MS analysis. The abundance of the chromatogram peak at 8.88 min retention time was used as the concentration of alizarin pigment in silk. K/S values, CIE L*a*b* values; in addition, Munsell HVC values were obtained using a spectrocolorimeter. The findings indicated that alizarin degraded most severely in silk mordanted by alum/iron composite mordanting than alum mordanting or iron mordanting. Mordanting with alum alone provided a relatively lower dye fixation at the point of dyeing; however, it provided a better survival of alizarin after 12 hours of degradation treatment.

KCI등재 SCOPUS

6시장 조사에 근거한 50대 이상 여성의 요가웨어 프로토타입 디자인 제안

저자 : 박소영 ( Soyoung Park ) , 홍경희 ( Kyunghi Hong ) , 최윤미 ( Yoonmi Choi ) , 이정순 ( Jung Soon Lee ) , 이예진 ( Yejin Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 243-254 (12 pages)

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This study investigates the yoga clothing market for women over 50 years old. The study found that the target demographic felt that many brands were participating in the Yoga Wear market, but most targeted 20- 30 year old women. They felt it was difficult to find brands for women over 50 years old. One common complaint by the target demographic was that they experienced discomfort when wearing Yoga Wear currently available in the market. They attributed this to the fact that even the largest sizes available were not appropriate for their body size. They also noted that there is a large variety of designs presently available in the market; however, most are too colorful and revealing for their tastes. Females in their 50s or older preferred less colorful and less revealing clothes. They noted that they reacted sensitively to fat in the forearms due to changes in body shape as they grew older and wanted looser clothes. Elasticity and hygroscopicity of material are therefore very important buying criteria for the target demographic. These criteria were used to propose a prototype yoga suit designed for women over 50 years old.

KCI등재 SCOPUS

71920~1930년대의 백분(白粉)광고에 나타난 미(美) -근대 화장광고시대의 미적 표현-

저자 : 백주현 ( Ju Hyun Baek ) , 채금석 ( Keum Seok Chae )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 255-273 (19 pages)

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Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an image scale that intuitively shows them can be an important means for understanding changes in the “beauty of the time”. This paper considered changes in typical aesthetic characteristics that women pursued through make-up by analyzing emotional words in white make-up powder advertisement texts from the 1920s through the 1930s. Imported modern technologies changed cosmetic manufacturing techniques and advertising methods to create a momentum that changed women's make-up culture from light to heavy make-up or from white to color make-up. Such changes have led to changes in the perception of beauty and were expressed through sensitive vocabularies such as pure, new, fresh, lofty, lively, healthy, and cheery. Such changes reflect social aspects such as women's aspirations for high status, pursuit of security, or women's roles under the wartime regime to show a change from beauty with an attribute of [+cool] to that of [+soft].

KCI등재 SCOPUS

8패션 매장 디자인의 CSR 커뮤니케이션 효율성에 관한 연구

저자 : 박선양 ( Sunyang Park ) , 김하연 ( Hayoun Kim ) , 정여진 ( Yeojin Jeong ) , 이유리 ( Yuri Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 274-287 (14 pages)

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Most corporations engage in Corporate Social Responsibility (CSR) activities. Consumers are aware of CSR activities in different domains and use the perception and evaluation in purchase decision making. This study reveals how the relationship between consumer perception about a fashion corporation's CSR activities and product evaluation (such as perceived expertise and attractiveness) affects behavioral intention. This study discussed implications for store designs depending on whether it is actively engaging in CSR communication. Two virtual fashion store images of modern or eco design were used as stimuli. The study was conducted from July to August, 2018 based on women in their 20s and 30s. We collected 154 eco designs and 157 modern design responses. The findings of the study show that consumer perceptions of CSR activities affected perceived expertise and attractiveness. Further, perceived expertise and attracti-veness led to purchase intention and time spent in the store. The store design variation had no differences in mean values of consumer perception; however, evaluation and purchase intention indicated that a varied store design emphasized different corporation capabilities.

KCI등재 SCOPUS

9편백나무 잎 추출물로 염색한 모직물의 염색성 및 기능성

저자 : 고은숙 ( Eunsook Ko ) , 이혜선 ( Hyesun Lee ) , 한충훈 ( Chunghun Han )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 288-296 (9 pages)

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This study examined the proper dyeing conditions, color fastness and functionality for wool fabrics dyed with Chamaecyparis obtusa leaf extract. FT-IR and UV-Vis spectrum analysis showed that tannin and flavonoids were contained in the extracted colorant. The dyeing of wool fabrics using Chamaecyparis obtusa leaf was good without pretreatment or mordant treatment. Optimal dyeing conditions for wool fabrics were a colorant concentration of 70%(v/v), dyeing temperature of 100℃, dyeing time of 100 minutes and dyebath pH of 5.8. Color fastness of dyed wool fabrics to washing, rubbing, perspiration was good, whereas light was grade 3. The UV protection rate and deodorization rate of wool fabrics dyed with Chamaecyparis obtusa leaf improved. Reduction rate of Staphylococcus aureus/Klebsiella pneumoniae were excellent at 99.9%. Therefore, it was confirmed that Chamaecyparis obtusa leaf can be used as environ-mentally friendly natural dye.

KCI등재 SCOPUS

10감귤 오일 마이크로캡슐 가공 직물에 대한 EEG 신호와 주관적 향기감성 및 선호도

저자 : Sarmandakh Badmaanyambuu , 김춘정 ( Chunjeong Kim ) , 이은주 ( Eunjou Yi )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 2호 발행 연도 : 2019 페이지 : pp. 297-309 (13 pages)

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This study investigated EEG signal, subjective fragrance sensation, and the preference of differently colored cotton knit treated with Citrus unshiu oil containing microcapsules as well as examined their relationships for providing regression models on subjective fragrance preference. Color variables combining 2-level hue (Yellow and Green) and 3-level tone (strong, pale, and grayish) were applied by dyeing prior to microcapsule treatment. We invited 28 female college students aged 20's for EEG signal experiments and subjective fragrance sensations with fragrant knit by rubbing. EEG signals at mid-α, fast-α, and low-β showed significant differences depending on color; Green had more relative power values and grayish tone did more at low-β. Even though subjective sensation showed no significant differences depending on color, some of them such as Fresh, Comfort, and Natural showed significant correlations with EEG signal at low- β, which means that the fragrance sensations of Citrus unshiu fragrance are concerned with attention and alertness for Koreans. Fragrance preference was regressed significantly using some EEG signals and subjective sensation. The results could be utilized to value up fragrant textiles by Citrus unshiu oil.

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(2006)홍길동 외 1명심리학41회 피인용

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