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JOURNAL OF THE KOREAN SOCIETY OF CLOTHING AND TEXTILES

  • : 한국의류학회
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수록정보
수록범위 : 1권1호(1977)~43권6호(2019) |수록논문 수 : 3,620
한국의류학회지
43권6호(2019년 12월) 수록논문
최근 권호 논문
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This study examines the effects of brand belief of a mass offline retailer on the perceived value, attitude, and purchase intention toward the products of emerging fashion designer brands in the context of marketing collaborations between emerging fashion designer brands and a mass offline retailer. We invited 198 adults aged 20 to 59 to an online survey who were asked to read a news article and respond to a questionnaire. The results of structural equation modeling show that brand belief of a mass offline retailer positively influences the perceived value of the products of emerging fashion designer brands. The perceived value also positively influences the attitude toward the products that subsequently enhances purchase intention. The findings suggest that emerging fashion designer brands should strategically select a mass offline retailer as their collaboration partner by considering consumer perceptions of the retailer brand because the brand belief of the retailer may have a halo effect on a consumer evaluation of the products of emerging fashion designer brands.

KCI등재 SCOPUS

2From Possession to Relationship -An Investigation of the Consumer-driven Anthropomorphism of Fashion Goods-

저자 : Hee Jin Hur , Yoo Jin Kwon

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 6호 발행 연도 : 2019 페이지 : pp. 795-807 (13 pages)

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This qualitative study delves into consumers' meanings, perceptions, and behaviors toward the anthropomorphism of fashion goods based on personal experiences. Previous studies focused on consumer responses to the marketer-driven anthropomorphism of products, messages, and brands; however, the present study examines consumers' spontaneous anthropomorphism focusing on personal meanings as a possessor and meanings in their social relationships. A qualitative methodology is adopted that involves in-depth interviews with eleven males and females in their 20s and 30s. Participants stated that were engaged in the anthropomorphic practice of fashion goods on a daily basis. Data analysis was based on grounded theory. Findings on consumerdriven anthropomorphism are discussed at personal and interpersonal levels. At the personal level, anthropomorphic objects are their companions that are often called “baby.” Interestingly, anthropomorphism reduces the stigmas of materialism from the participants' side. At the interpersonal level, anthropomorphic practice is a ritual of sharing a common interest and assuring intimacy. Implications and suggestions for future research are also discussed.

KCI등재 SCOPUS

3한국 패션 프로슈머 활동에 나타난 빈티지 가치

저자 : 이해동 ( Hae-dong Lee ) , 이민선 ( Min-sun Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 6호 발행 연도 : 2019 페이지 : pp. 808-824 (17 pages)

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This study analyzes the values of vintage in Korean fashion prosumer's activities and elevates the values as one characteristic of Korean modern fashion. The methodology included literary and empirical studies as well as prosumer and modern Korean vintage fashion literary studies. In-depth interviews were done to analyze the values of vintage in fashion prosumer's activities. The values of vintage fashion for Millennials are creative activities based on public interest, expanded reproducing through sharing daily looks and self-expression through the scarcity of vintage clothing. Prosumer characteristics are self-satisfaction and sharing. Fashion prosumer's vintage trends are new-tro, communication, cultural complex, and sharing of daily life. The formativeness in fashion prosumer's activities are heritage, text, activity and image. The meanings are creation, communication, experience and sharing. Fashion prosumers are developing the new genre of 'vintage fashion activity'; in addition, values towards vintage fashion activity are also drawing international interest.

KCI등재 SCOPUS

4지속가능 의복 확대를 위한 위탁판매 의류매장 활성화 방안 사례연구 -마켓 인 유(Market In U)를 중심으로-

저자 : 이윤경 ( Yoon Kyung Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 6호 발행 연도 : 2019 페이지 : pp. 825-836 (12 pages)

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This study focuses on how to improve the use of the sustainable clothing through consignment clothing Stores. This study finds factors for activating consignment clothing stores that can help expand and implement the clothing consumption culture of Korean consumers towards sustainable clothing behavior. The objectives of this study are as follows. First, we identify consumer's sustainable apparel behavior through an in-depth interview with a manager who is currently working in a consignment-selling apparel company in Seoul. Second, we analyze factors for activating a consignment clothing store that help enable the implementation of concrete action plans into Korean culture and towards a sustainable clothing behavior. The study results on consignment clothing stores serve as service factors. First, it increases the participation of consumers in the mindset of secondhand apparel. Second, it secures the quality of used apparel products. Third, it can be seen by expanding the market channel. There is a need to rethink the specialty of apparel products in order to secure the quality of used apparel products and appraisal of experienced apprentices of commodity appraisers.

KCI등재 SCOPUS

5여름용 경찰 근무복 상의 선호도 분석 및 디자인 개발

저자 : 박소진 ( So Jin Park ) , 구수민 ( Sumin Koo ) , 김효원 ( Hyo Won Kim ) , 이영빈 ( Young Bin Lee ) , 권유미 ( Yumi Kwon )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 6호 발행 연도 : 2019 페이지 : pp. 837-855 (19 pages)

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The need of development of police officers' uniforms for the summer season has increased due to rises in temperature. This research developed a t-shirt typed of police officer's uniform for summer weather. We analyzed the design cases of national and international police officers' uniforms, similar types of uniforms, and t-shirts for summer weather. The satisfaction with current uniforms and preferences for these types of uniforms were surveyed with 1,062 police officers and public participants. Designs were developed and design opinions were surveyed with 1,011 public volunteers. A total of 584 police officers wore developed prototypes for two weeks, and surveys were conducted with 328 police officers to reflect the final design results. More than 80% of police officers have very satisfied or satisfied opinions of the developed designs. The study is expected to enhance police officers' satisfaction with the developed uniforms for summer weather.

KCI등재 SCOPUS

6여름철 환경에서 팬이 있는 조끼의 인체 착용 효과

저자 : 엄란이 ( Ran-i Eom ) , 이예진 ( Yejin Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 6호 발행 연도 : 2019 페이지 : pp. 856-865 (10 pages)

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This study analyzed the effect of wearing a vest with an attached electric fan. Korean men in their 20s were given test “fan vests” equipped with fans on the chest, stomach, upper back, or lower back to wear. Participants wore them in a climate chamber set to replicate a summer environment (30±3°C, 75±1%RH, 0.2 m/sec). Subjective sensations and surface temperatures were measured. The attached fan on the front of the vest lowered the temperature of the vest and the skin surface where the fan was positioned, regardless of whether the wearer engaged in exercise. However, a fan attached to the lower back of the vest was effective in lowering the lower back of the vest as well as the upper back, back of the arm, and back of the neck. In addition, subjective evaluations indicated that a vest with fans attached to the stomach and lower back provided a cool sensation. However, it was confirmed that the design of an auxiliary tool capable of dispersing the weight is necessary since the weight of the fans can interfere with the comfort of wearing the vest.

KCI등재 SCOPUS

7추운 환경에서 보온용 장갑 착용이 고령 여성의 인체 생리 반응 및 주관적 감각에 미치는 효과

저자 : 박준희 ( Joonhee Park ) , 이주영 ( Joo-young Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 6호 발행 연도 : 2019 페이지 : pp. 866-876 (11 pages)

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This study examined the physiological and psychological effects of wearing gloves at rest in a cold environment. Seven elderly females participated in two separate trials: wearing gloves (WG) and bare hands (BH). The experiment was conducted for 60 min in a climatic chamber (air temperature 7.8±0.3oC with 44±2%RH) with a sedentary posture. Microclimate temperature on the left palm was 4.16oC higher in WG compared to that in BH (p<.1). Microclimate temperature on the chest during the last 5 min increased compared to the initial 5 min only in WG (p<.05). During the last 5 min, skin temperatures at the arm and hand in WG were higher than those in BH (p<.05). There was no statistical difference in the change of rectal temperature between WG and BH. Heart rate in BH was significantly higher compared to the WG (p<.05). Subjects also felt less cold on the whole body and hand in WG than those in BH (p<.05). The findings indicate that wearing gloves for elderly females affected the distribution of skin temperature and cardiovascular response in cold environments. Elderly females should be informed about the importance of wearing gloves through the clothing guideline in winter.

KCI등재 SCOPUS

8성인 여성의 연령대별 인체 부위 간 치수증감률을 반영한 바지 그레이딩에 관한 연구

저자 : 백리세 ( Rise Baek ) , 송화경 ( Hwa Kyung Song )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 6호 발행 연도 : 2019 페이지 : pp. 877-890 (14 pages)

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This study investigated the location of grading lines and grading amount defined by 17 women's wear brands for a pants item by target age groups (20-30, 30-40, and 40-50). This study utilized 6th Size Korea data and a script-based on a 3D scan measurement program to analyze the increase rate of body size in order to suggest a grading deviation distribution ratio for the pants using regression analysis. This study found that most brands appropriately divided grading amount at front thigh girth and back hip girth into the side and center by 1:1. Most brands divided the grading amount at the front hip girth into the side and center by 1:1; however, the ratio found from Size Korea is 0.8:1.2 for the 20-30 age group, 0.7:1.3 for the 30-40 age group, and 0.6:1.4 for the 40-50 age group. Regarding the back thigh girth, the brands targeting 20-30s, 30-40s, and 40- 50s respectively assigned the grading amount into the side and center by 1:1, 1:1.2, and 1:1.3. However, the ratio found from Size Korea is 1.4:0.6 for the 20-30 age group, 1.7:0.3 for the 30-40 age group, and 1.3:0.7 for the 40-50 age group. The results can be utilized in improving the grading system of the pants item.

KCI등재 SCOPUS

9풍기인견에 관한 연구

저자 : 이연 ( Yeon Lee ) , 박윤미 ( Yoonmee Park )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 6호 발행 연도 : 2019 페이지 : pp. 891-909 (19 pages)

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This study uses a documentary survey, field survey and textile's characteristics to understand the history of the Punggi Viscose Rayon. Punggi's textile industry grew as people migrated from Pyeongan Province in the 1900s. Little is known regarding early production conditions, but documents show cottage industries in the 1940s made union cloth using silk and rayon. The Punggi weaving industry peaked after the Korean War and declined in the late 1950s. Punggi rayon at that time was mainly used for lingerie or lining, with miliary or polka dot patterns. The industry regained momentum when the power loom was introduced in the 1960s. Manufacturers also started weaving union cloth with synthetic fibers and rayon. In the 1990s, jacquard looms enabled the weaving of elaborately colored and patterned textiles for outer fabric that made Punggi rayon famous. Most Punggi rayon looms have developed in the order of manual handlooms, semiautomatic looms, Jokdapgi, to power looms. Looms equipped with dobbies or jacquard devices also changed from wooden dobby looms to wooden jacquard looms and then to iron jacquard looms. Punggi Rayon currently has its own trademark and tag, but lacks specific regulations on the blending of fibers.

KCI등재 SCOPUS

10온라인 장바구니의 개인화와 접근성이 패션제품 구매의도에 미치는 영향 -심리적 소유감의 매개효과를 중심으로-

저자 : 동지윤 ( Jiyoon Dong ) , 허희진 ( Hee Jin Hur ) , 추호정 ( Ho Jung Choo )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 6호 발행 연도 : 2019 페이지 : pp. 910-929 (20 pages)

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This study identifies the effects of the characteristics of an online shopping cart based on the theory of psychological ownership. This study created experimental stimuli similar to the actual fashion website in order to derive the exact emotional and behavioral responses of participants. To test the hypotheses, four experimental groups of 2 (personalization: high / low) × 2 (accessibility: high / low) were formed with between-subject design. We selected 201 women in 20-30s as participants and they responded to an online survey after experiencing website stimuli. The collected data were analyzed using SPSS 25.0 and SPSS PROCESS Macro program. The results show that the effects of personalization of an online shopping cart on the purchase intention of the fashion product in the cart is significant; in addition, the main effect of personalization of cart on consumer's psychological ownership was confirmed. It was also found that the path of personalization of the online shopping cart to purchase intention through psychological ownership was significant. The findings of this study contributes to the extension of online shopping cart research and provide suggestions to recognize the important role of psychological ownership in increasing the purchase conversion rate.

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