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JOURNAL OF THE KOREAN SOCIETY OF CLOTHING AND TEXTILES

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수록정보
수록범위 : 1권1호(1977)~43권5호(2019) |수록논문 수 : 3,609
한국의류학회지
43권5호(2019년 10월) 수록논문
최근 권호 논문
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KCI등재 SCOPUS

1인스타그램 이용자의 개인주의/집단주의 성향, 사회적 자본 및 인스타그램 이용 성향에 따른 패션 인플루언서 속성 평가에 관한 연구

저자 : 신은정 ( Eun Jung Shin ) , 이지윤 ( Ji Yoon Lee ) , 이소영 ( So Yeong Lee ) , 김수연 ( Su Yeon Kim ) , 고애란 ( Ae-ran Koh )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 605-619 (15 pages)

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This study investigates the effects of fashion consumers' individualism·collectivism propensity, social capital and Instagram usage propensity on evaluations for fashion influencer's attributes on Instagram. This study conducted a questionnaire survey of 20 to 30 year old male and female Instagram users. A total of 483 replies were submitted and 467 of the replies were used in the final analysis. The quantitative data collected through questionnaires were analyzed using reliability analysis using SPSS 18.0 while AMOS 18.0 was used to test the model fit and a structural equation modeling between the variables. The results indicated that vertical collectivism and vertical individualism were found to be related to relationship seeking propensity; only vertical individualism was found to be related to information seeking propensity. Furthermore, relationship seeking propensity and information seeking propensity were both related to the fashion influencer's attributes of professionalism, intimacy and attractiveness.

KCI등재 SCOPUS

2가족, 친구, 소셜 미디어 압박이 내면화와 외모 만족도를 통해 성형수술 수용 정도에 미치는 영향

저자 : 이민선 ( Minsun Lee ) , 이현화 ( Hyun-hwa Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 620-633 (14 pages)

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The popularity of cosmetic procedures has increased over the past decade. Korean consumers have shown different levels of demand for the two types of cosmetic procedures (surgical and nonsurgical). This study examines the effect of appearance pressure from family, friends, and social media on the internalization and face/ body satisfaction that can determine the levels of acceptance for each cosmetic procedure among young Korean females. Data was collected from 379 females in their 20s and 30s, using an online survey questionnaire. Statistical analysis were performed using SPSS 24.0 and AMOS. The results indicated that only social media pressure significantly influenced young women's internalization of attractive appearance. Internalization was negatively associated with face and body satisfaction. Face satisfaction was negatively related to the acceptance of cosmetic surgical and nonsurgical procedures; however, body satisfaction was not related to the acceptance of cosmetic surgical and nonsurgical procedures. This study highlights the significant importance of social media and its powerful impact on developing young women's body image perceptions.

KCI등재 SCOPUS

3패션 매장의 셀프 서비스 테크놀로지(SST) 기술 속성이 인지적 반응과 구매의도에 미치는 영향

저자 : 김송미 ( Songmee Kim ) , 이유리 ( Yuri Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 634-648 (15 pages)

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Self-service technologies (SST) are rapidly changing the way customers participate in the purchasing process. Academic literature has focused on the acceptance of SSTs. However, this study explored consumer's cognitive response and purchase intentions through service qualities of SST as well as how they are moderated by technology anxiety and other people's presence based on TAM3. An online survey collected 279 consumer panels. All responses were used for the analysis and analyzed statistically through SPSS 23.0. The results indicate that only enjoyment and control had a significant effect on warmth perception; however, all service qualities had significant effects on competence perception. The perceived warmth and perceived competence partially mediated the relationship between SST service qualities and purchase intention. The moderating effect of technical anxiety was shown to be significant in the relationship between perceived competence and purchase intention. In addition, technology anxiety had a moderating effect on the relationship between competence perception and purchase intention only in a public situation.

KCI등재 SCOPUS

4패션브랜드 숍매니저로의 성장과정에 관한 근거이론 연구

저자 : 김지연 ( Jie-yurn Kim ) , 오현정 ( Hyun Jeong Oh )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 649-665 (17 pages)

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This study presents a conceptual framework for the growth process as a manager based on data gathered from the sales experiences and careers of fashion brand managers. The study participants were seven managers with over 15 years of sales experience in a women's clothing brand in Gwangju. Data were collected through in-depth interviews from January 2018 to September 2018 and analyzed using open coding, axis coding, and selective coding according to Strauss and Corbin's grounded theory method. The study results are as follows. First, this study found six categories and 17 sub-categories based on the shop manager's sales experiences and careers. Second, we found the central job category as well as categories with causality, interaction, moderating and outcome relationships. Third, we developed a paradigm model that links the main phenomena, causal conditions, contextual conditions, intervening conditions, action/interaction strategies, and consequence categories. Fourth, the process of growing as a fashion brand manager was described by an integrated story.

KCI등재 SCOPUS

5남성복 컬렉션에 나타난 컬러 트렌드에 관한 연구 -2007 S/S∼2016 F/W 시즌을 중심으로-

저자 : 강은미 ( Eun-mi Kang ) , 이신영 ( Shin-young Lee ) , 서추연 ( Chu-yeon Suh )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 666-681 (16 pages)

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This study examined color trends per season and differences in color utilization between seasons with a focus on hue and tone, based on men's collections. Collected colors classified as hue and tone were subject to frequency and cross analyses according to the study subject. The study results as follows. The hues most frequently used for men's wear in S/S season were red and purple. The red hue was most frequently used even in F/W season. As for tone, blackish tone was found to be prominent, irrespective of season. The cross analysis revealed a significant difference in the main colors' hue and tone utilization between S/S and F/W seasons. In addition, more diverse tones were found to be used in S/S season than F/W season. The hue and tone trends seen in main colors of men's wear in S/S season were analyzed per year, blackish tone and light grayish tone accounted for the majority among all tones. In terms of men's wear in F/W season, blackish tone was frequently used as the main tone, while other tones were found to have a low usage frequency.

KCI등재 SCOPUS

6가상현실 점포의 체험요소가 소비자의 지각된 정보의 양, 고객만족 및 재방문의도에 미치는 영향

저자 : 천예림 ( Ye Rim Cheon ) , 최우림 ( Woo Lim Choi ) , 박민정 ( Min Jung Park ) , 유정민 ( Jung Min Yoo )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 682-698 (17 pages)

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This study examines whether experiential factors of virtual reality (VR) stores influence consumers' perceived amount of information and satisfaction, which in turn influences revisit intention. This also study examines whether the experiential factors differ as a function of an individual characteristic such as environmental responsiveness. Female consumers who had an experience in using VR technology for digital shopping participated in the online survey. The results showed that educational, escapist and aesthetic experiences have a significant impact on the perceived amount of information, and entertainment and escapist experiences have a significant impact on satisfaction. In addition, the perceived amount of information has a positive effect on customer satisfaction, which in turn has a positive effect on revisit intention. There is also a difference in the effect of experiential factors on consumer responses depending on the environmental responsiveness. This study provides theoretical suggestions for experiential marketing and presents practical implications for developing marketing strategies for digital retailers utilizing VR technology.

KCI등재 SCOPUS

7사회적 규범과 지각된 혜택이 사회적 기업 패션제품 구매의도에 미치는 영향

저자 : 서민정 ( Min Jeong Seo )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 699-710 (12 pages)

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This study focuses on social norms and perceived benefits that are expected to lead to purchase fashion goods selling by social enterprises that can help guide the establishment of effective sales strategies for social enterprises. The relationships among two social norms (injunctive norms and descriptive norms), three perceived benefits (cause benefits, psychological benefits, and social image benefits), and purchase intention were investigated respectively. Data were collected via an online web survey and 11 hypotheses were statistically tested by using PLS-SEM analysis. Purchase intention toward the fashion products of social enterprises was influenced by four antecedent variables (injunctive and descriptive norms, cause and psychological benefits) excluding only social image benefits. However, descriptive norms only affected psychological benefits while injunctive norms only affected social image benefits. The findings suggest that the owners or marketers of social enterprises need to create a social atmosphere in which more consumers buy the fashion goods for social enterprises and emphasize consumers' psychological benefits that they feel mentally more comfortable by purchasing the fashion goods of social enterprises.

KCI등재 SCOPUS

8파라메트릭 프로덕션 패턴 제작을 위한 상의 누드 패턴 개발

저자 : 김나래 ( Na Rae Kim ) , 남윤자 ( Yun Ja Nam ) , 박진희 ( Jinhee Park )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 711-724 (14 pages)

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The automatic drafting of clothing patterns can be realized through an Apparel Cad System when the clothing pattern has a pattern expression in human dimensions. However, it is difficult to apply automatic systems because it is difficult to express the ready-to-wear of various complex designs with one system. This study develops ready-to-wear patterns in an automatic drafting style and also develops nude patterns with human dimension- based drafting styles that can be applied to enable the setting of margins by design. For this purpose, radial body length measurement items and measurement methods were newly defined for female standard dummy and nude pattern systems. The institutional program was developed through the principle of a nude pattern system which is different from the pattern system of the existing system. The nude pattern developed in this study represents a basis and framework for the gradual transformation of the production pattern into the automatic system of the future and as a pattern having an institutional formula based on human dimensions.

KCI등재 SCOPUS

9VR 패션쇼핑채널 특성과 소비자 관여가 채널수용에 미치는 영향 -생동감과 상호작용성, 패션관여도를 중심으로-

저자 : 허희진 ( Hee Jin Hur ) , 장주연 ( Ju Yeun Jang ) , 추호정 ( Ho Jung Choo )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 725-741 (17 pages)

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Virtual Reality (VR) represents a key technology for future shopping platforms. This study examined the effect of vividness and interactivity, the two technological characteristics of VR, and fashion involvement, a consumer characteristic, on a consumer's intent to use VR stores under the framework of the Technology Acceptance Model (TAM). The study explained consumers' belief in a new technology and the process underlying the use behavior. The survey was conducted on 200 people between the ages of 20s and 30s via an online survey firm. Data are analyzed using confirmatory factor analysis and structural equation modeling. The results showed that a greater level of perceived vividness had a positive effect on ease of use and playfulness, while perceived interactivity had a significant impact on usefulness and playfulness. The findings also indicated that consumers with a high degree of fashion involvement tend to perceive a higher level of playfulness through VR shopping. Regarding the effects of consumer beliefs, perceived ease of use had a positive influence on usefulness perception. A higher level of perceived usefulness and playfulness meant a higher consumer intention to adopt a VR shopping platform.

KCI등재 SCOPUS

10Q방법론을 적용한 임부복 디자인 선호도에 대한 연구

저자 : 차수정 ( Su Joung Cha )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 43권 5호 발행 연도 : 2019 페이지 : pp. 742-752 (11 pages)

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This study analyzes the type of subjectivity of married women who have experienced pregnancy and childbirth. It also provides basic data on clothing development that can provide satisfaction to the physical comfort and appearance of pregnant women by understanding the conditions necessary for maternity wear design. This study used Q methodology. The type of recognition for maternity wear was classified into three types and explained 90.88% of total variance. Type 1 was comfort and activities style-oriented. They preferred the A-line shape with a size adjustable style and elastic material. In addition, they preferred designs using details such as wrinkles. Type 2 was a fitted body and modern style-oriented. It was analyzed that they prefer a pants style that is close to the body in a simple and modern style of monotone. Type 3 held a lot of space and was cute styleoriented. They preferred cute dress style along with a maternity suit that could cover the hip and abdomen. Maternity wear design is necessary to develop various designs considering preferences because it is classified into types that emphasize comfort, types that emphasize modernity that is close to the body, and styles that emhasize cute styles.

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