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JOURNAL OF THE KOREAN SOCIETY OF CLOTHING AND TEXTILES

  • : 한국의류학회
  • : 자연과학분야  >  가정
  • : KCI등재
  • : SCOPUS
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  • : 1225-1151
  • : 2234-0793
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수록정보
수록범위 : 1권1호(1977)~44권4호(2020) |수록논문 수 : 3,670
한국의류학회지
44권4호(2020년 08월) 수록논문
최근 권호 논문
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KCI등재 SCOPUS

1패션쇼핑 챗봇 특성이 서비스 수용의도에 미치는 영향 -의인화와 개인화를 중심으로-

저자 : 정슬기 ( Seul Gi Jeong ) , 허희진 ( Hee Jin Hur ) , 추호정 ( Ho Jung Choo )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 573-593 (21 pages)

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This study analyzes consumers' responses toward chatbot services in a fashion retail context. Anthropomorphism and personalization of chatbots are proposed as critical features of a chatbot service that attract positive behavioral intentions from consumers. Social presence, trust, and enjoyment are expected to mediate associations among chatbot characteristics and consumers' acceptance of the service. The experiment was conducted in a controlled laboratory; participants were instructed to engage with a virtual shopping chatbot service via their cell phone and complete a questionnaire online. A total of 189 participants participated in this study along with and four experimental groups of 2 (anthropomorphism: high / low) × 2 (personalization: high / low) were formed with between-subject design. The collected data were analyzed using SPSS 25.0 and SPSS PROCESS Macro programs. The results show that the effect of anthropomorphism and personalization of chatbots on consumers' service acceptance intention when using fashion shopping chatbot service were mediated sequentially by social presence, trust, social presence and enjoyment. This study provides meaningful evidence on the effects of chatbots characterized by anthropomorphism and personalization on consumer responses, acceptance intention and associated psychological mechanisms by expanding the field of consumer behavior into chatbot services.

KCI등재 SCOPUS

2창의적 의복소비행동에 대한 실행연구

저자 : 김우빈 ( Woo Bin Kim ) , 추호정 ( Ho Jung Choo )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 594-609 (16 pages)

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This study investigated how experience of creative dressing tasks influences consumers' perceptions and behavior towards clothing consumption. Consumer creativity can solve several problems in consumption practices; however, few studies have analyzed it in the consumption context. This study adopted an action research method so that consumers could experience creative clothing consumption in their daily lives. In-depth interviews and participant observations were conducted on eight adults in their 20s and 30s. Participants had to dress creatively 10 times and recorded their creative fashion styles, the ideas they used, and their feelings during the tasks in a consumer diary. The main results were as follows. Participants regarded the meaning of creative dressing as a 'visually novel, transformative, and hiding the physical flaws'. Based on these characteristics of creative dressing, they showed many creative ideas by expanding the product usages or varying coordination among the fashion items. As a result of the task experience, participants became aware their stagnant fashion style and reflected on shopping habits and low clothing usage-efficiency. This study is meaningful in that it systematically explored creative clothing consumption behavior step by step from a consumer perspective.

KCI등재 SCOPUS

3인조유방의 감촉에 대한 주관적 평가와 인체 생리적 반응 연구

저자 : 오희경 ( Hee-kyoung Oh ) , 오희선 ( Hee-sun Oh ) , 김주용 ( Jooyong Kim )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 610-625 (16 pages)

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This study suggests an alternative breast-prosthesis-making process for female breast cancer patients. From June 2018 to July 2018, we conducted a study using nine females between the ages 40-50 who never had breast cancer. We recorded the reported subjective sensations and objective physiological responses to different types of artificial breast materials: Trulife silicon breast prostheses (TS) and hand-made silk breast prostheses (HS). Considering the materials used in TS and HS individually, we studied the subjective sensation with regards to how each material functioned in a photo (VP), movement (VM) and the visual tactility (VT) sense. The results showed that comparing VP and VT led to more significant differences than those comparing VM and VT. In addition, there was a significant difference in terms of tactile sensation when comparing TS and HS with respect to subjective responses to texture. Subjects reported that HS felt more comfortable and gave a better cooling sensation. However, the measured objective physiological responses indicated that skin temperature was higher with HS than TS when touched. This research contributes to scholarship around alternative and new materials to build breast prostheses for women with breast cancer.

KCI등재 SCOPUS

4보호마스크의 내부 부피에 따른 착용 평가

저자 : 엄란이 ( Ran-i Eom ) , 박선희 ( Sunhee Park ) , 박소영 ( Soyoung Park ) , 이예진 ( Yejin Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 626-638 (13 pages)

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In this study, protective masks were designed in varying internal volume and analyzed in regards to wearing effect. Masks were measured by surface temperature and subjective wear evaluation. Four experimental masks were created with an increasing distance between the mask center line and nose in increments. The distances were set at 0.0 cm (M0), 2.0 cm (M2), 4.0 cm (M4), and 6.0 cm (M6). The area and volume of each experimental mask was measured and both measurements had a positive correlation with the set distances. Among the experimental masks, M2 was the most breathable. The heat between the face and the mask created by exhalation was able to escape from the mask and provided the highest comfort sensation when worn. Conversely, an internal volume that is too large would decrease its comfort because repetitive breathing deforms the appearance of the mask and adversely affects its fit. Therefore, creating and maintaining the optimal internal volume of the M2 mask is important to achieve maximum thermal sensation and ease of wear.

KCI등재 SCOPUS

5패션 제품 소셜 라이브 스트리밍 서비스(SLSS)의 인지적 공유를 통한 서비스품질 지각과 구매경험의 조절효과

저자 : 송예진 ( Yea Jin Song ) , 이유리 ( Yuri Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 639-656 (18 pages)

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Consumers' shopping experience has recently expanded to mobile and social networks; in addition, online fashion retailers started to focus on real-time interaction services as an emerging marketing tool. This study explores the consumer' shopping experience based on social live streaming services (SLSS) to investigate consumer's response behavior and effects through perceived service quality. An online survey method was conducted and a total of 186 female consumer panels were collected. The results indicate that cognitive communion of co-experience had a significant effect on perceived SLSS service quality (responsiveness, contents informativeness, playfulness, system availability). Service quality of SLSS (responsiveness, contents informativeness, and playfulness) had significant effect on trust in SLSS seller while system availability had no significant effect. Also, trust in seller showed significant effect on purchase intention. Last, it was confirmed that the moderating effect of purchasing experience of SLSS was significant in the relationship between cognitive communion and responsiveness/playfulness. There was also an additional significant moderating effect of purchasing experience between system availability and trust in seller.

KCI등재 SCOPUS

6전주 한옥마을 대여한복의 디자인 분석을 통한 개발방향 제언 -여자 저고리와 치마를 중심으로-

저자 : 김민지 ( Min Ji Kim ) , 김순영 ( Soon-young Kim )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 657-675 (19 pages)

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This study suggests a direction for design development through an analysis of the experiential rental Hanbok design in Jeonju Hanok Village. As a research method, 268 outfit photographs of tourists wearing experiential rental Hanbok for women were collected as design analysis data from Jeonju Hanok Village. Frequency analysis was then performed by dividing into form, color, material · pattern, and detail. The controversy over the design of experiential rental Hanbok revolves around how and how much tradition is reflected. This is a very important part of the design analysis and development direction. If necessary, traditionality was discussed using the Hanbok style of the Joseon Dynasty as a standard. Development directions derived from the analysis are summarized as follows. First, avoid the distorted shape of skirts. Second, develop underwear for traditional silhouettes. Third, expand traditional colorations and avoid the excessive use of accent colors. Fourth, it is necessary to develop rental Hanbok materials with decorative features. Fifth, there is a need to design flat pattern construction for rental Hanbok that reflects a standardized production method and a changed aesthetics.

KCI등재 SCOPUS

7증강현실 매장의 인지된 기술혁신성이 재방문 및 구전의도에 미치는 영향 -호기심과 재미를 중심으로-

저자 : 김혜경 ( Terry Haekyung Kim ) , 이희윤 ( Hee Yun Lee ) , 남궁현 ( Hyun Namkoong ) , 최서연 ( Seo Yeun Choi ) , 양희순 ( Heesoon Yang )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 676-690 (15 pages)

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This study proposes a research model that examines the impact of perceived technological innovativeness on curiosity and fun, which influence revisit and word-of-mouth intentions for an augmented reality store. Data was collected from 189 female consumers in their 20s and 30s living in the Seoul metropolitan area using a convenient sampling method. The results of the study were summarized as follows. First, perceived technological innovativeness was found to have positive effects on curiosity and fun. Second, curiosity had a positive relationship with fun. Third, curiosity had positive effects on revisit and word-of-mouth intention toward the augmented reality store, while fun had no effect on revisit and word-of-mouth intention. Fourth, curiosity mediated the relationship between perceived technological innovativeness and revisit intention, and between perceived technological innovativeness and word-of-mouth intention. The introduction of innovative technology in the offline store leads to a positive response through curiosity rather than fun; therefore, it is suggested that fashion companies develop and utilize augmented reality content that stimulates more curiosity.

KCI등재 SCOPUS

8뉴트로 패션의 의미 -개념화와 유형화-

저자 : 최영현 ( Yeong-hyeon Choi ) , 이규혜 ( Kyu-hye Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 691-707 (17 pages)

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This study used big data analysis as informatics that identified keywords related to new-tro fashion; in addition, it conducted differences and types of classification according to demographic characteristics. First, it has been shown that two different generations, the Millennials and the older generation, coexist as important keywords in the context of new-tro fashion. Second, according to age, it has been shown that the keywords that appear in new-tro fashion are taken differently. In most regional keywords that differed in the classification, respondents in their 20s, 30s and 40s were classified as emotional, while those in their 50s or older perceived as factual phenomena. The results of eliciting keywords in new-tro fashion through big data analysis, keywords that reflect phenomena, design details and considerations, fashion styles, fashion brands, fashion items, social media, influence, and emotional adjectives. This study confirmed the meaning of new-tro fashion based on past that can give enjoyment to the new generation and memories to the older generation.

KCI등재 SCOPUS

9임산부용 레깅스 패턴 개발

저자 : 차수정 ( Su Joung Cha )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 708-726 (19 pages)

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This study develops leggings patterns for pregnant women with increased needs in utilization and necessity. It provides basic data for the development of leggings for pregnant women. The pattern was deformed by analyzing the leggings of U company, and simulated using the DC Suite Program. SPSS 24.0 was used for the analysis. As a result of the appearance evaluation, the primary pattern had many spaces in the thighs, calves, and the upper part; in addition, wrinkles occurred in the upper part and the knee part. The length of the leggings was long and agglomeration in the ankle appeared. Wrinkles were reduced by setting the hip circumference, hip width, and leggings length to reflect the results of the primary in the case of the secondary pattern. A pattern was developed that closely adhered to the body without any wrinkles in the appearance evaluation of the final pattern. Future studies should examine legging patterns of pregnant women according to the material change. Wearing evaluation and appearance evaluation should be done by making actual leggings for pregnant women, not 3D simulation.

KCI등재 SCOPUS

10뷰티 메이크업 앱을 활용한 가상 화장이 여대생의 감정상태, 신체만족도, 자아존중감에 미치는 영향

저자 : 유혜경 ( Haekyung Yu ) , 이민선 ( Minsun Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 44권 4호 발행 연도 : 2020 페이지 : pp. 727-738 (12 pages)

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The popularity of beauty makeup applications has dramatically increased among young Korean female social media users. The current experimental study examined how the use of beauty makeup applications when taking and posting selfies influences social media users' mood, body satisfaction, and self-esteem. A total of 114 female undergraduate students participated in experiments which included two conditions of taking selfies with and without the use of beauty makeup applications. Participants reported their current mood, and body satisfaction as well as self-esteem before and after experiments. Data were analyzed using repeated measures analysis of variances. The significant interactions between experimental groups and time (pre- and post-test) were found for negative mood, positive mood, and body satisfaction. Participants who took selfies using beauty makeup applications were in a significantly better mood compared to those taking selfies without the use of a beauty makeup application. The level of body satisfaction significantly decreased only for women who took selfies without the use of a beauty makeup application. This study extends the current literature of virtual makeup behavior and body image.

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