간행물

유통경영학회지 update

Korea Research Academy of Distribution and Management Review

  • : 한국유통경영학회(구 한국유통정보학회)
  • : 사회과학분야  >  경영학
  • : KCI등재
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  • : 연속간행물
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  • : 2384-0145
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수록정보
수록범위 : 1권0호(1998)~23권6호(2020) |수록논문 수 : 869
유통경영학회지
23권6호(2020년 12월) 수록논문
최근 권호 논문
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KCI등재

1백화점 판매사원의 판매태도가 지각된 가치와 고객성과에 미치는 영향

저자 : 이호택 ( Ho-taek Yi )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 5-18 (14 pages)

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Purpose: Previous studies on the performance of salespeople in the marketing field have been mainly based on single source data, such as looking at performance from a salesperson's perspective or customer's perspective. However, there is a big difference between the salesperson's self-perceived behavior and salesperson's attitude or behaviors that customers perceive, and thus the need for a study based on a two-way response or dyadic relationship has emerged. This study examines the effects of salespeople's SOCO, service-orientation on customer value and on customer performance.
Research design, data, and methodology: Survey was conducted on 200 brand stores' salespeople and customers, and averaged value was used in the study by receiving questionnaires from two customers who visited each brand store. Finally, the survey results on a total of 191 brand stores were used for analysis. Structural Equations Models (SEM) was employed to test the hypothesized model, and SPSS and AMOS were used to analysed the hypotheses.
Results: This research results are as follows. First, service orientation of salespeople was found to have a positive effect on customer's economic value. Second, it was found that the customer orientation and service orientation of the salespeople had a positive effect on the psychological value, and sales orientation was found to have a negative effect on the psychological value. Third, it was found that economic value and psychological value had a positive effect on customer satisfaction.
Conclusions: This study investigated the factors of sales behavior that affected the customer performance of salespeople and the factors of customer's perceived value based on them. To do that, the author surveyed the variables related to sales behavior to salespeople, and customer value and customer performance to their customers. The author hope that this study will contribute to overcome the limitation of previous studies and increase the possibility of generalization of research findings.

KCI등재

2유통 소상인의 창업 준비가 경영성과에 미치는 영향: 창업 동기에 따라

저자 : 최인혁 ( In-hyok Choi )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 19-30 (12 pages)

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Purpose: The reason that the survival rate of small business owners is lower than that of advanced countries, despite the government's strong support, is because, as pointed out in previous studies, founders start a business with a lack of understanding of the preparation for a start-up and the motivation for start-up is not clear. Therefore, in this study, we will examine the impact of start-up preparation activities on management performance based on small retailers with low survival rate among small business owners, and based on this, look at how the effects of start-up preparation activities on business performance are different depending on the motivation for start-up.
Research design, data, and methodology: In this study, a multiple regression analysis was conducted by extracting information on entrepreneurship and sales of small merchants in wholesale and retail businesses corresponding to the distribution business from the original data of the annual survey of small businesses conducted by the Ministry of Small and Medium Venture Business.
Results: The results of the study according to the analysis results were as follows: First, the preparation of business plans and the experience of working in the same type of business during startup preparation activities had a significant effect on sales, while the market research and completion of startup training were found to be insignificant. Second, it was found that the start-up preparation period had a significant effect on sales. Third, the influence of startup preparation activities on sales was different depending on the startup motivation. Specifically, it was found that only the experience of working in the same industry during the start-up preparation phase affects sales.
Conclusions: This study suggested the need for innovative entrepreneurship based on actual entrepreneurship in relation to livelihood entrepreneurship, which is a social problem recently, and suggested the need to manage livelihood entrepreneurship by being pushed out.

KCI등재

34차 산업혁명 기술의 플랫폼을 활용한 중소기업의 수출 및 유통 개선 전략: 중국 중소기업을 중심으로

저자 : Yu Liu , Hui-fang Liu , 정진섭 ( Jin-sup Jung )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 31-48 (18 pages)

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Purpose: This study recognizes the importance of platforms in the era of the 4th Industrial Revolution, and applies them to small and medium enterprises (SMEs). If we narrow down further, it is important to have a high-tech platform to expand exports or distribution of SMEs. In other words, we want to emphasize the importance of export and distribution platforms in improving the management performance of SMEs.
Research design, data, and methodology: The key capabilities and activities - marketing competency, business strategy, production system, and logistics systems - were used as independent variables, and the dependent variable was business performance. We also analyzed the impact of export and distribution platform based on the 4th Industrial Revolution Technology as mediating variables on the business performance of SMEs. The questionnaire in this study used a five-point scale and the survey period was from March 15 to April 15, 2020. A survey was conducted on SMEs based in Shandong Province, China. A total of 289 survey data were used for the final analysis.
Results: First of all, marketing competency, business strategy, production system, and logistics system [independent variables] have positive effects on both export platform and distribution platform. Subsequently, independent variables, which were value chain-based capabilities and activities, have positive effects on business performance. Finally, both export platform and distribution platform showed positive partial mediating effects on business performance of SMEs.
Conclusions: Results shows that the use of the platform based on the 4th Industrial Revolution Technology can enhance business performance. Therefore, in subsequent studies to be based on this study, the issue of "how to create a useful export platform and improve the distribution platform" will be more important. In particular, this article presents meaningful implications in terms of applying the state-of-the-art platform of export and distribution to enhance business performance of SMEs.

KCI등재

4The Impact of Corporate Recovery Efforts on Corporate - Customer Relationship

저자 : 문지효 ( Ji-hyo Moon )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 49-63 (15 pages)

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Purpose: There are many problems in service quality management for the airline service industry due to their irresistible nature. In the case of airline service, the main cause of service failure is flight cancellation. Cancellation of flights is often caused by natural disasters. Nonetheless, customers expect service recovery from airlines. This study was conducted to investigate how airline companies should respond to service failures in the event of a irresistible airline service failure.
Research design, data, and methodology: This study conducted an online survey to customers (900) who have experienced flight cancellation or delay in specific situation like closure of runway, etc. caused by natural disaster. In the first screening process, those who have experienced such failures were about 30% among all respondents. Among 900 respondents who answered that they had experienced such airline failure, 211 answered that those failures were irresistible and airlines could not control the situations.
Results: This study conducted an online survey to customers who have experienced flight cancellation or delay in specific situation like closure of runway, etc. caused by natural disaster. In the first screening process, those who have experienced such failures were about 30% among all respondents. Among 900 respondents who answered that they had experienced such airline failure, 211 answered that those failures were irresistible and airlines could not control the situations. First of all, among the kinds of perceived justice, distributional justice and procedural justice were found to have positive effects on recovery satisfaction. Plus, recovery satisfaction was found to have positive effect on customer Citizenship behavior and long-term orientation.
Conclusions: The results of the study suggest that service recovery justice impacts on recovery satisfaction significantly. Also the higher the service recovery justice, the higher recovery satisfaction, then it increases customers' forgiveness, Customer Citizenship Behavior, and long-term orientation.

KCI등재

5중국 특급 호텔 공유리더십이 혁신행동에 미치는 영향: 긍정심리자본의 매개효과를 중심으로

저자 : 김문홍 ( Meng Li ) , Moon-hong Kim

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 65-82 (18 pages)

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Purpose: This study was conducted to investigate the interrelationship between shared leadership, positive psychological capital, and innovation behavior in the luxury hotels. Shared leadership is a new management idea, where leaders must get rid of the traditional idea of being solely responsible, and make subordinates willing to take responsibility and initiatives. In particular, this paper conducted a research on the luxury hotels to verify influence relationship. By enhancing shared leadership and positive psychological capital of employees, to promote employees' innovative behaviors to help the hotel industry maintain sustainable development in an uncertain external environment.
Research design, data, and methodology: To achieve the objectives of this study, we analyzed the influence factors of shared leadership and positive psychological capital on innovation behavior, and tested the mediating role of positive psychological capital. A total of 358 questionnaires were collected from 4-star and 5-star hotels' employees from Chongqing luxury hotels. Then the data were analyzed with SPSS 23.0 and MPLUS 8.3.
Results: The results validated the four hypotheses. First, shared leadership had a positive effect on innovation behavior. Second, shared leadership had a positive effect on positive psychological capital. Third, positive psychological capital had a positive effect on innovation behavior. And last, positive psychological capital had a partial mediating effect between shared leadership and innovation behavior.
Conclusions: Shared leadership emphasizes the sharing of power and responsibility, and allows team members to assume leadership responsibilities. This could improve employees' positive psychological capital and finally have a positive influence on innovation behavior. This study verified the interrelationship from shared leadership to innovation behavior in luxury hotels, and tested the mediating effect of positive psychological capital, which could enrich the research on the intermediary mechanism of shared leadership and employees' innovation behavior, which has certain contribution for luxury hotels to effectively stimulate employees' innovation behavior.

KCI등재

6인지욕구와 중간 불일치 효과를 이용한 노스탤지어 마케팅의 전략적 활용에 관한 연구: 트로트 음악을 대상으로

저자 : 황용철 ( Yong Cheol Hwang ) , 양윤철 ( Yoon Chul Yang )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 83-91 (9 pages)

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Purpose: It's the heyday of trot. TV Chosun's trot program has changed the trend of the Korea music scene. The trot genre was the periphery of the Korea music scene. However, the trend in the Korea music scene has been replaced with the highest ratings of 35.71% for the "Tomorrow is Mr.Trot" program. The ratings on the general programming channel were phenomenal. This study extends the findings that recent trot success factors are due to the moderate incongruity effect. It is a study that confirms who the success of trot using the moderate incongruity effect was appealed to.
Research design, data, and methodology: This study was conducted using experiments. 2 (need for cognition: low vs. high)×3 (nostalgia type: congruity vs. moderate incongruity vs. incongruity). The experimental design is a mixed experimental design. In the experiment, the manipulated variable is the nostalgia type. The stimulant used in the experiment is the trot song. The subjects are in their 40s or older.
Results: This study suggested that the moderate incongruity effect of nostalgia is suitable for people with high need for cognition for those with high need for cognition, it was effective to approach nostalgia, which was consistent with expectations. Apart from the statistical significance, the difference of the evaluation was evident in congruity, moderate incongruity, incongruity. For those with low need for cognition, nostalgia who approached expectations as a moderate incongruity was the most effective. There was no difference between congruity and incongruity.
Conclusions: Nostalgia is an area of emotion. The moderate incongruity effect is a rational area associated with the pursuit of novelty. The mechanism of moderate incongruity effect is to reject cliche and seek novelty. It showed the possibility of rational access to the nostalgia. The rational use of emotional nostalgia is the implication of this study.

KCI등재

7권위주의 리더십이 비윤리적 친조직 행동에 미치는 영향: 위기의식 수준의 조절효과를 중심으로

저자 : 장세걸 ( Se-kul Chang ) , 전상길 ( Sang-gil Jeon )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 93-108 (16 pages)

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Purpose: This study examines the influence of authoritarian leadership on unethical pro-organizational behavior and explored how it is controlled by crisis awareness as a situational factor in these relationships. Authoritarian leadership is the leadership that has driven Korea's economic growth, and crisis awareness is an important concept as the first start of change management. Although corporate ethical management activities have been practiced for a long time, unethical behavior of various companies including distribution companies is prevalent. The concept of unethical pro-organizational behavior was announced to explain the reason for the unethical behavior of various companies by Umphress et al. in 2010.
Research design, data, and methodology: According to prior research, three hypotheses were established and a survey was conducted of 355 employees of domestic companies. Next, a frequency analysis, exploratory factor analysis, confirmatory factor analysis, and correlation analysis were conducted to examine whether data are valid to predict the model. Finally, a structural equation modeling technique was employed to empirically test the hypotheses.
Results: Authoritarian leadership had a positive (+) effect on unethical pro-organizational behavior. Crisis awareness can be divided into the crisis severity and the crisis accountability. When a crisis occurs in the organization, the crisis severity had a positive (+) moderating effect and the crisis accountability had a negative (-) moderating effect on the relationship between authoritarian leadership and unethical pro-organizational behavior.
Conclusions: The results of this study show that in order to minimize corporate damage caused by unethical pro-organizational behavior to business practitioners, it is necessary to reduce the level of authoritarian leadership that has played a role as the driving force of Korea's economic growth. In order to actively respond to rapid changes in the business environment, there must be a healthy awareness of crisis, but it can result in unethical pro-organizational behavior if it is perceived too seriously.

KCI등재

8과대 투자성향을 가진 유통기업의 회계정보에 대한 시장반응

저자 : 박범진 ( Bum-jin Park ) , 이승범 ( Seung-byum Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 109-121 (13 pages)

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Purpose: The purpose of this study is to verify the effect of the book value and profit value of distribution companies on the stock value, and then analyze how this relationship changes in distribution companies with an overinvestment tendency.
Research design, data, and methodology: This study used multiple regression models to verify the value relevance of distribution companies with an overinvestment tendency. This study set the study period from 2008 to 2018, and 512 companies listed on the KOSPI market as study targets.
Results: Both the book value and profit value of the distribution company showed a significant positive relationship with the stock value. These results indicate that book value per share and earnings per share are determinants of increasing stock value in distribution companies. On the other hand, the relevance of book value to stock value was not significant in distribution companies with overinvestment tendency, but the relevance of profit value to stock value was significant in distribution companies with overinvestment inclination. These results show that in distribution companies with a tendency to overinvest, profit value is reflected higher in stock value than book value. In other words, the market participant reflects the increase in profits increased by overinvestment higher than the increase in the value of overinvested assets in the process of corporate valuation. Furthermore, the relationship that profit value is reflected in stock value higher than book value in distribution companies with a tendency to overinvest is no difference between companies belonging to large business groups and companies that do not.
Conclusions: Therefore, it can be seen that the results of this study are not affected by the size of the company. This study provides evidence that distribution companies' overinvestment tendency is a positive signal for corporate value, thereby helping stakeholders to make rational decisions about distribution companies.

KCI등재

9확장된 계획행동이론을 적용한 웰니스 관광객의 행동의도 연구

저자 : 김지흔 ( Ji-heun Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 123-136 (14 pages)

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Purpose: This study is independent of subjective norms, perceived behavioral control, and attitude as variables to understand the behavioral intentions of tourists through an expanded planned behavior model for wellness tourists traveling to the Suncheon Bay National Garden Wetland and Jeongnamjin Cypress Forest Woodland. As a variable, visit satisfaction is set as a parameter to verify a clearer decision-making process and influence relationship of tourists. As a detailed research goal for this, first, through a literature review, the relationship between subjective normative factors, perceived behavioral control factors, and attitude factors between behavioral intentions is identified, and then what kind of influencing relationship exists. Second, it is intended to investigate whether the factors of extended planning behavior theory play a mediating role of visit satisfaction among behavior intentions. Finally, based on the results obtained.
Research design, data, and methodology: The study conducted survey using a total of 210 questionnaires were distributed using a convenient sampling method for use in the analysis of 196 copies.a
Results: The main research results were First, extended planning behavior factors have a significant effect on behavioral intention, the subjective norms, perceived behavioral control, and attitude factors of the expanded planning behavior theory have a significant effect on behavioral intention. Second, extended planning action factors were found to have a significant effect on visit satisfaction. Third, as a result of the study that visit satisfaction has a significant effect on behavioral intention, the visit satisfaction factor has a significant effect on behavioral intention.
Conclusions: The It was found that Wellness tour operators and managers provide an active and holistic understanding of health that combines mental, physical, and environmental fusion experiences to promote health and well-being from local tourist destinations by providing programs and effective marketing to increase visit satisfaction to tourists.

KCI등재

10예비창업자의 마인드셋이 그릿, 자기효능감, 창업의도에 미치는 영향

저자 : 배창봉 ( Chang Bong Bae ) , 김정희 ( Jung-hee Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 6호 발행 연도 : 2020 페이지 : pp. 137-151 (15 pages)

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Purpose: In order for the founder to endure the adversity that occurred after the start-up and grow, it is necessary to take a closer look at the factors affecting the entrepreneurial intention. This study analyzed the effect of the hardship index on mindset, grit, self-efficacy and entrepreneurship intention to explore the psychological elements to support and motivate pre-business readers' decision to start the enterprise.
Research design, data, and methodology: To achieve the goal of the research, we derived the research model and hypotheses based on the theoretical background; then we executed empirical research by conducting survey on the employees interested in the start-up. The data were collected from 300 office workers across the country to set up pre-business readers interested in starting a business as a population and to secure a representative sample overall. The proposed hypotheses and research model were verified by the structural equation model in Amos.
Results: The summary of the empirical research is summarized as below. First, pre-business readers' hardship index displayed multi-dimensional characteristic that consists fixed mindset and growth mindset. Second, fixed mindset of pre-business readers had a negative on their self-efficacy, while growth mindset of pre-business readers had a positive effect on their self-efficacy. Third, pre-business readers' grit had a positive effect on their entrepreneurship intention. Fourth, pre-business readers' self-efficacy had a positive effect on their entrepreneurship intention.
Conclusions: Since the influence of the fixed mindset and the growth mindset on the self-efficacy is different, and the growth mindset plays a role in reinforcing self-efficacy, the development of an educational program that can promote the growth mindset of pre-business readers is required. These results suggest that pre-business readers' grit and self-efficacy play an important role in facilitating their entrepreneurial intention and that to promote pre-business readers' grit and self-efficacy, their growth mindset must be improved.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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2미국의 비트코인 규제

(2006)홍길동심리학41회 피인용

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2미국의 비트코인 규제

(2006)홍길동41회 피인용

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