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유통경영학회지 update

Korea Research Academy of Distribution and Management Review

  • : 한국유통경영학회(구 한국유통정보학회)
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수록정보
수록범위 : 1권0호(1998)~23권1호(2020) |수록논문 수 : 816
유통경영학회지
23권1호(2020년 02월) 수록논문
최근 권호 논문
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KCI등재

1A Study on the Attribute Importance of Speed and Service of Railway

저자 : 김경진 ( Kyung-jin Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 1호 발행 연도 : 2020 페이지 : pp. 5-16 (12 pages)

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Purpose: This study explored whether it could change the attribute importance of railways. Through looking at the interaction effects of railway involvement or knowledge and psychological distance variables, it tried to identify the conditions under which consumers place more emphasis on the railway service attributes than on speed.
Research design, data, and methodology: The study was conducted in two experiments. Both experiments consisted of 2×2 designs. The independent variables of the experiment 1 were the involvement of railways (high vs. low), and the departure time for the reservation ticket (near vs. distant future), the former divided by the median split method by measurement, and the latter by manipulation. Experiment 2 had the knowledge of railways (high vs. low), and the nationality of crews (Korea vs. foreign country) as its independent variables. The number of subjects in the Experiment 1 was 107, and the experiment 2 was 99. The results were analyzed through the reliability test, T-test, ANOVA, and the regression analysis.
Results: The experiment 1 said that service was more important than speed only in the condition of low involvement and near future, and not in the other three conditions. At that time, the degree of attention to feasible attributes rather than desirable attributes was used as a mediator. By controlling the mediator, the path from the independent variable to the dependent variable was disconnected. The subjects of the experiment 2 placed more emphasis on service than speed only under condition of low knowledge and close social distance. All three other conditions put speed before service. The result is a replication of the experiment 1.
Conclusions: The railway company, whose services are strong, can induce passengers to pay more attention to services than to speed. It can target a low-involvement group, or can take for passengers travelling at a close distance. Or it can target groups with low knowledge of railways, and deploy foreign crews is one way. Through these policies, railways will be able to efficiently enhance customer satisfaction. This study has a theoretical implication that the CLT and the ELM theories were applied to railway customer management.

KCI등재

2The Antecedents and Outcomes of HR Diversity Management in China

저자 : Peng Fan , 이형택 ( Hyoung-taek Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 1호 발행 연도 : 2020 페이지 : pp. 17-28 (12 pages)

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Purpose: As the important effect of diversity on improving organization's competitiveness, diversity management has become a hot issue in the organizations. But, there is a dearth of research regarding how to implement diversity management practices under a boundary context. To stress the gaps by previous research, this study aims at providing an integrated framework on why and how to implement diversity management in the Chinese context. Three main research questions are explored in this study: a) What motivates the organization to implement DM? b) Can HR diversity management be beneficial for the organization? c) How to implement HR diversity management in the Chinese context?
Research design, data, and methodology: A 437 questionnaires were collected from domestic and foreign-owned firms in China. A confirmatory factor analysis (CFA) was conducted to check the adequacy of the measurement components of the proposed model. And, a structural equation model (SEM) was conducted in Mplus 7.4 statistical package to test the relationships between antecedents, outcomes and HR diversity management.
Results: This study found that business driver, legislation driver and CSR driver were significantly related to top management's commitment to diversity management. In particular, the CSR driver had the strongest impact on top management's commitment to diversity management. Top management's commitment to diversity management was positively related to HR diversity management. Further, the findings showed that HR diversity management was positively related to organizational performance(i.e., innovation performance and HR performance).
Conclusions: The appropriate DM approach has not reached a consensus and managing diversity is still a challenge for most organizations. Given the important effect of stakeholder on providing sustainable competitive advantage, the organizations should put effort into applying diversity management from a social responsibility perspective. The results highlight the critical role of top management in the implementation of HR diversity management. In order to establish a complete HR diversity management system, the top managers should provide more commitment to DM, which not only include the positive attitude towards diversity issues, but also contain direct and indirect support. As the results have shown, HR diversity management provide practitioners with a good starting point to improve innovation performance and HR performance.

KCI등재

3A Study on the Change of E-Business and the Suitability of Each Generation

저자 : 김영이 ( Young-ei Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 1호 발행 연도 : 2020 페이지 : pp. 29-41 (13 pages)

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Purpose: The purpose of this study is to explain how the change of e-business has impacted and been absorbed by the current generations. The significance of the current generation is that e-businesses has been selected and utilized by this generation, and how the generational purchasing behavior and pattern has changed through e-business will be an important factor in understanding other dynamics of this field.
Research design, data, and methodology: This research was conducted through literature study methods of domestic and overseas academic journals and biomaterials related to e-business. This paper referred to e-business data studies published by governments, academia and related institutions. For research methodology, this paper was based on existing secondary data without empirical analysis through research hypotheses, models and questionnaires.
Results: The proportion of the age group of 20s and 30s that are used to digital devices such as smartphones and PCs are the largest among the online shopping experience users. It was also found that out of those that made overseas purchases, 44.3% of them were in the 20s age group. In terms of e-commerce usage rate by age, the number of middle-aged and older people from the ranges of 30 to 59 was significantly higher than those in their twenties, and the use of overseas purchases were increased by this type of e-commerce. In the e-commerce market, the smartphone was used as the main outlet for e-commerce purchases and in particular, the number of purchases that were normally used through PCs or landline phones in the past were no replaced with purchases through smartphones.
Conclusions: Mobile social media is widely used in all ages, but the main services and behaviors are being differentiated by generation. Age groups in their teens and early twenties are using Facebook more heavily, while using 'Instagram'. On the other hand, people in their late twenties to thirties tended to use various social media and showed preference for 'instagram' and 'cacao story', which are image-based SNS, mainly among female users. The age group in their 40's and 50's shows that the use of bands is high and complementary use of Kakao Story and Facebook.

KCI등재

4브랜드 경험이 브랜드 애착과 구매의도에 미치는 영향: SPA브랜드를 중심으로

저자 : 김정희 ( Jung-hee Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 1호 발행 연도 : 2020 페이지 : pp. 43-56 (14 pages)

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Purpose: This study is one of the new marketing techniques to enable brand differentiation. The purpose of this study is to suggest a brand experience and to find a way to achieve the marketing results. In particular, this study applied SPA brand to investigate the effect of brand experience on the brand attachment and purchase intention and the effect of brand attachment on purchase intention.
Research design, data, and methodology: In order to achieve the research objectives, hypotheses and research models were developed from previous studies, and this was verified by a structural equation model. Data were collected from 235 consumers with SPA brand purchase experience. Data were collected using convenient sampling methods in Seoul, Gyeonggi, and Busan for the convenience of the survey, and a self-writing method was used to fill in the items directly for the SPA brands preferred by the examinee.
Results: The empirical results are summarized as follows. First, The SPA brand experiences are multidimensional consist of sensory, affective, intellectual, and behavioral experience. Second, Among SPA brand experiences, affective, intellectual, and behavioral brand experience had a significant positive effect on SPA brand attachment. Third, SPA brand attachment had a positive effect on SPA brand purchase intention. Fourth, The sensory and intellectual experience of SPA brand had a positive effect on SPA brand purchase intention.
Conclusions: SPA brand experiences are multidimensional consist of sensory, affective, intellectual, and behavioral. These dimensions must be combined to generate synergistic effects. This the study is showed that brand experience theory in general brands can be applied to SPA brand. This suggests that consumers' behavioral, affective, and intellectual experiences with the SPA brand can change their emotions, attitudes, and behaviors about the SPA brand and can be a direct cause of the bond between SPA brand and consumer. If a consumer is attached to a particular SPA brand, even if the market situation changes, the brand management must develop target marketing because the consumer is constantly immersed in that brand. SPA brand management need to identify various contact points that consumers experiences with the SPA brand and operate creatively with the participation of consumers.

KCI등재

5크로스채널 상거래 소비자의 심리적 소유감과 웹루밍 효과

저자 : 박상철 ( Sang-cheol Park )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 1호 발행 연도 : 2020 페이지 : pp. 57-66 (10 pages)

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Purpose: Nowadays, as consumers are likely to cross either online or offline channels, it is critical for retailers that the use of multichannel become important. The cross-over shopping behavior is consisting of showrooming behavior and webrooming behavior. While the showrooming could be threat to offline channels, webrooming is a threat to online channels. In these issues, the objective of this study is to examine the relationship between psychological ownership and intention to purchase in online channels. This study has also examined the mediating effect of webrooming in the relationship between the two variables.
Research design, data, and methodology: This study has examined the role of webrooming in the relationship between psychological ownership and intention to purchase in online channels. In order to address the research questions, this study has employed a survey methodology. In this study, survey items were developed based on prior research regarding online/offline commerce context. Survey data collected from 380 customers who have prior experiences on webrooming were used to test the model using PLS (partial least squares analysis). The reason for using PLS is that the proposed model focuses on explanatory power of the research model, not the verification of the theoretical model.
Results: Psychological ownership was found to have negative impact on webrooming. Webrooming was also found to have negatively significant impact on intention to purchase in online channels. Psychological ownership was found to have a positive influence on intention to purchase in online channels. This study also found that webrooming moderates the relationship between psychological ownership and intention to purchase in online channels such that the webrooming is much higher, the relationship becomes even weaker.
Conclusions: This study could contribute to relevant research regarding psychological ownership and provide theoretical implications on webrooming shopping behavior. In particular, this study has verified the structural relationships among the psychological ownership as individual characteristics, the webrooming as a kind of unique shopping behavior, and intention to purchase. This study work could also offer online practitioners some of practical guidances on developing marketing strategies. From online retailers' standpoints, it is necessary to recognize how the psychological ownership is important for establishing service strategies.

KCI등재

6소상공인 창업자의 창업자 특성이 자기효능감과 성취욕구에 미치는 영향

저자 : 김준호 ( Jun-ho Kim ) , 최춘현 ( Choon-hyun Choi ) , 허동욱 ( Dong-wook Huh )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 1호 발행 연도 : 2020 페이지 : pp. 67-80 (14 pages)

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Purpose: Successful entrepreneurs' characteristics are significantly different from others. The primary purpose of this study is to analyze the effects of entrepreneurs' characteristics categorized into innovativeness, risk-taking, network activity, and progressiveness on self-efficacy. The secondary purpose of this study is to analyze the effects of self-efficacy on needs for achievement. In addition, we attempted to analyze whether entrepreneurs' age, revenues per month, competitiveness, and satisfaction for business moderate the relationship between self-efficacy and needs for achievement.
Research design, data, and methodology: We analyzed the influences of entrepreneurs' characteristics on self-efficacy and needs for achievement with a survey on entrepreneurs in small- and medium-sized firms. A total of 113 questionnaires were collected and used for our final analysis
Results: The results of this study are as follows. First, entrepreneurs' innovativeness, risk-taking, network activity, and progressiveness positively influenced their self-efficacy. Second, the results indicated that entrepreneur's self-efficacy positively influenced their needs for achievement. Third, the results presented that entrepreneurs' age, competitiveness, and satisfaction for business moderate the relationship between their self-efficacy and their needs for achievement. With respect to the moderating effects of competition intensity, there is a significant difference between low competition intensity group and high one in terms of the relationship between entrepreneurs' network activity and their self-efficacy. With regard to the moderating effects of satisfaction for business, there is a significant difference between low satisfied group and high one in terms of the relationship between entrepreneurs' network activity and their self-efficacy. Specifically, if they have high satisfaction for business, the moderating effect is greater than otherwise.
Conclusions: The results suggested that first, if entrepreneurs make efforts to innovate products and/or services, they would have higher self-efficacy than otherwise. Second, if entrepreneurs take risks at the level where they can control the risks, they would have higher self-efficacy than otherwise. Third, if entrepreneurs maintain good relationships with partners, they would have higher self-efficacy than otherwise. Fourth, if entrepreneurs make efforts to develop new products, they would have higher self-efficacy than otherwise. Finally, if entrepreneurs hold higher self-efficacy on their own business, they would have higher needs for achievement than otherwise.

KCI등재

7지식재산에 대한 정책지원의 영향분석: 태양에너지 기업을 중심으로

저자 : 성봉석 ( Bongsuk Sung ) , 송우용 ( Woo-yong Song )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 1호 발행 연도 : 2020 페이지 : pp. 81-91 (11 pages)

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Purpose: This study investigates the question of how government supports affect firms' knowledge assets in the Korean solar energy technology sector.
Research design, data, and methodology: To grasp the characteristics of the data, various panel framework tests has been performed. Taking into account the panel framework test results, the presence of first-order autocorrelation, panel unit-roots, and cross-sectional dependence, a dynamic panel vector autoregressive model in the first difference has been established to test the relationship between the variables in question. Biased-corrected least squares dummy variable estimator that offers more efficient parameters in a small sample size has been used to estimator the nexus between the variables to be examined in the study.
Results: Technology-push support has a significant positive effect on the enhancement of firms' knowledge assets. However, demand-pull support does not. The study indicates that firms' slack, industrial competition, and interaction between firms' slack and technology-push support positively affect firms' knowledge asset. Firm size and age do not have significant effects on knowledge assets creation. Plus, this study shows that there is a path dependence in firms' knowledge assets, meaning that the value of knowledge assets in the present period is positively affected by the value in the previous period.
Conclusions: The positive and reliable role of technology-push policy, organizational slack, and the interaction between technology-push policy and the slack in knowledge assets creation should be continuously and strategically addressed at the firm- and government-level. This study contributes to understanding of the effects of government supports on knowledge assets at the firm level, in which the empirical results are needed to be interpreted under the consideration of some limitations. To more correctly grasp the effects of government supports on innovation, both qualitative (knowledge assets) and quantitative (patent) aspects should be taken into account. In addition, the reasons for inertia of firm experience to and insignificant effects of demand-pull policy on knowledge asset creation should be explored more systematically and deeply.

KCI등재

8노르웨이 국부펀드의 투자전략 분석: 국제적 자금 유통의 관점에서

저자 : 노수현 ( Soo-hyeon Noh ) , 정진섭 ( Jin-sup Jung )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 1호 발행 연도 : 2020 페이지 : pp. 93-114 (22 pages)

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Purpose: The sovereign wealth fund (SWF) has been in the spotlight since the 2000s due to concerns over a drop in foreign exchange reserves in emerging countries, and both the size of its assets and their investment performance have grown to a level that cannot be ignored as of 2019. In particular, the Norwegian SWF, which has the largest asset value among the SWFs, has grown to be the No. 1 asset value among the world's SWFs based on stable investment. This study seeks to explore ways to contribute to financing in the distribution market by analyzing the investment strategy of the Norwegian SWF and seeking investment strategies.
Research design, date, and methodology: In this study, we compared and analyzed Government Pension Fund Global (GPFG) and Korea Investment Corporation (KIC)'s return through annual report that published by each institution. Through the pre-research for SWFs, we identified governance model and investment principles of GPFG.
Results: This study analyzed these strategies through analysis of the Norwegian SWF's annual report and other analyses, and also confirmed stability of GPFG through comparing return with KIC. Through these analyses, we proved the Norwegian SWF is earning long-term returns by assets (Equities, bonds and real estate). Based on this analysis, the conclusion presented strategic implications such as the sustainability of passive investment strategies, the validity of alternative investments, and the sustainability of investment strategies.
Conclusions: The conclusions of the study are presented as follows: GPFG is a savings fund and type1 (or the source of money is the export of raw materials) of Stephen's classification. This means that GPFG is expected to have aggressive investment tendencies. However, as a SWFs, GPFG uses a passive strategy in the stock market because it operates assets for stable returns. Bond investments centered on advanced industrialized countries contributed to GPFG generating stable return on investment, while expanding investment in alternative assets boosted return on investment. Comparing standard deviation and variance of annual yield between GPFG and KIC, it was found that uncertainty of return of GPFG was lower, and thus it can be assessed that stability is higher.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

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