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유통경영학회지 update

Korea Research Academy of Distribution and Management Review

  • : 한국유통경영학회(구 한국유통정보학회)
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수록정보
수록범위 : 1권0호(1998)~23권3호(2020) |수록논문 수 : 835
유통경영학회지
23권3호(2020년 06월) 수록논문
최근 권호 논문
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KCI등재

1An Impact of Islamic Consumers' Global Perspective about Korean Wave on Country of Origin Effect: Focus on Diffusion of Korean Wave in Kazakhstan

저자 : 서용구 ( Yong-gu Suh ) , 안동휘 ( Dong-hwy An ) , 배일현 ( Il-hyun Bae ) , 김장현 ( Jang-hyun Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 3호 발행 연도 : 2020 페이지 : pp. 5-16 (12 pages)

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Purpose: This study began with a question of how Korean Wave is recognized from the global perspective. It empirically analyzed consumers in Kazakhstan, an economically advanced Muslim country in Central Asia, by focusing on Muslim consumers' perspectives on Korean Wave and its effects on country of origin.
Research design, data, and methodology: In order to verify the hypothesis presented in this study, 317 questionnaires were collected from Almaty, Kazakhstan, and the data collected were analyzed using Smart PLS 3.0.
Results: The results of this study are as follows. First, the better the Kazakhstan people's global perspective on Korean Wave, the more positive the attitudes toward Korea. Second, the better the Kazakhstan people's global perspective on Korean Wave, the more positive the attitudes toward Korean companies. Third, Kazakhstan people's attitudes toward Korea and Korean companies and products have effects on their purchase intention of Korean products. Fourth, the better the Kazakhstan people's global perspective on Korean Wave, the more positive the attitudes toward Korean products. Finally, all paths through which Kazakhstan people's global perspective on Korean Wave influence attitudes toward Korea and Korean companies and products, and through which these three variables influence the purchase intention of Korean products were supported.
Conclusions: This study began with a question of how Hallyu is recognized from the global perspective. The results of this study suggest that the global perspective have a positive impact on country of origin effect at Islamic Culture. Korean government thus should support the globalization of Korea not through online media such as internet and Youtube, but also through offline media, by using more systematic strategies for spreading Korean Wave across Muslim countries. Korean companies should try to make Muslim countries' attitudes toward them more favorable, by using strategies for enhancing their company images through Korean Wave.

KCI등재

2The Effects of Agency Cost on Financial Performance: An Analysis of Data from Internationally Diversified Firms in Korea

저자 : 오가영 ( Ka-young Oh )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 3호 발행 연도 : 2020 페이지 : pp. 17-35 (19 pages)

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Purpose: It has been suggested that a potential advantage of international diversification is positive return. Nonetheless, many scholars have little considered the effects of agency cost on the relationship between international diversification and financial performance.
Research design, data, and methodology: Of the firms which had been listed in KOSDAQ from 2011 to 2018 since international financial reporting standards, a total of 5,312 samples were finally selected and analyzed empirically. As proxies of management performance, Return on Assets and Return on Time (ROT) were used, and as proxies of agency costs, Asset Turnover Ratio, Entertainment Expense Ratio, Sales to Administrative Expense Ratio, Free Cash Flow Ratio were applied. Hypotheses were examined with the use of multivariate regression analysis.
Results: Firstly, international diversification firms' asset turnover ratio as a proxy of agency costs positively influenced management performance. Given that, a good plan to increase international diversification firms' management performance is to raise their asset turnover ratio. Second, international diversification firms' entertainment expenses negatively influenced management performance statistically and significantly. Third, international diversification firms' selling and administrative costs negatively influenced management performance. It was found that corporate managers' appropriate control for selling and administrative costs whose scale can be adjusted by their arbitrary choice in order to increase sales was helpful to the management performance of international diversification firms. Fourth, international diversification firms' free cash negatively influenced management performance, so that it was statistically significant only to return on net assets.
Conclusions: This research is meaningful in the point that it proved that it is possible to improve the management performance of firms by controlling their agency costs appropriately. In addition, they can give policy makers a ground for coming up with a plan to establish such control system naturally in companies.

KCI등재

3A Study on the Industrial Relationship and Economic Ripple Effects of China's Railway Transport Industry

저자 : He Jia , Chen Lu , 배기형 ( Ki-hyung Bae )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 3호 발행 연도 : 2020 페이지 : pp. 37-65 (29 pages)

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Purpose: As an important part of the Chinese comprehensive transportation system, railway transportation has a pillar role in the national economy. On the one hand, it transports raw materials, fuels and other intermediate products for all industrial sectors of the national economy. On the other hand, it has played a positive role in the exchange of talents and technologies between various industries. It has a considerable driving and pulling effect on various industries of the national economy.
Research design, data, and methodology: Through literature research, empirical research and other research methods, the relationship between the railway transportation industry and other industries across the country is expounded.
Results: First of all, a series of indicators of industrial correlation are calculated, and it is concluded that the railway transport industry belongs to the intermediate input basic industry; then, through the investigation of the value composition of the railway transport industry, it is concluded that the railway transport industry has high labor costs and belongs to capital-intensive industries; then, the economic ripple effect of the railway transport industry is analyzed. It is concluded that the differential operation of the separation of passengers and goods should be carried out according to the characteristics of railway passenger and freight transportation. Finally, based on the regression analysis of the relationship between China's railway passenger and freight volume and GDP from 2001 to 2017, it is concluded that the railway transport industry plays a promoting role in the national economy.
Conclusions: Through the calculation results, it can be seen that China's railway transportation industry plays an important role in promoting national economic growth and inter-industry integration, and in order to ensure sustained economic stability, China should continue to consolidate the basic industrial position of railway transportation industry and better promote economic development.

KCI등재

4SPA 브랜드의 글로벌 SCM 전략 연구: ZARA와 H&M 중심으로

저자 : Xiaoming Xu , 김형태 ( Hyoung-tae Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 3호 발행 연도 : 2020 페이지 : pp. 67-79 (13 pages)

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Purpose: The purpose of this study is to analyze how ZARA and H&M's global supply chain management is carried out, how they reduce production time from 6-9 months to 3-5 weeks, and ensure product quality.
Research design, data, and methodology: In order to achieve research purposes, this paper analyzes and summarizes relevant academic papers, degree thesis, and official website related reports. In order to ensure the accuracy of the data, all data related to sales and production are subject to the official website data.
Results: The global supply chain management of ZARA and H&M has made them the king of speed in the apparel industry. The supply chain has shortened the speed of products from design to sales. It has won the favor of consumers. At the same time, the two will not produce the second time for products with good sales and out of stock, which increases the scarcity of the products. At the same time, the products in the store are updated every 2 to 3 weeks, which also increases the number of customers to the store.
Conclusions: In order to analyze ZARA and H&M supply chain more accurately, this article analyzes ZARA and H&M supply chain from product design, raw material purchase, product design, product transportation, sales and promotion. The two shortened the entire supply chain to 3 to 5 weeks. The shortest time of the ZARA supply chain was 21 days. It can be said that it created the fast supply chain myth of the apparel industry, and of course gave up some economic benefits for this myth. Although the two have increased the speed of the supply chain, they have not given up the quality of the products, thereby further increasing the customer's purchase desire and satisfaction. This makes ZARA and H&M more competitive than other apparel companies. So that the company gains benefits. The pursuit of details has achieved the success of ZARA and H&M. They have designed different customers in different regions. H&M has put the cooperation with star designers to the extreme, not only increasing sales, but also improving the brand's Image.

KCI등재

5COVID-19 팬데믹으로 인한 유통물류산업의 비즈니스 환경변화와 리스크 극복 전략

저자 : 이완형 ( Wan-hyung Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 3호 발행 연도 : 2020 페이지 : pp. 81-95 (15 pages)

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Purpose: This study was intended to present strategies for overcoming risks caused by changes in the distribution and logistics industry due to COVID-19. There are three issues in this circumstance. First, It faces an untact business environment, second, whether it can generate revenue continuously, and third, how it can realize cost savings continuously. It should be established not only at the level of one company but also at the level of the entire ecosystem of the industry. Its strategy to propose is a digital transformation.
Research design, data, and methodology: To this end, theoretical studies and case studies were achieved as the methodology of this study. In the theoretical study, two main points of view were the studies on crisis management of enterprises and the use of digital infrastructure to overcome risks. The case study also looked at companies that are realizing revenue generation and cost savings from a digital transformation perspective.
Results: The digital transformation strategies presented in this study are as follows. First, with the establishment of an end-to-end service system through a fulfillment center, inventory management and delivery can be dramatically improved as well as order processing. Second, automation using artificial intelligence platforms can improve profits and reduce logistics costs through real-time forecasting and behavior coaching. Third, optimization using the Internet of Things enables behavior tracking, situation awareness, and optimization of resource use and reduces unnecessary costs. Fourth, the safety of transactions is secured at all stages of the distribution and logistics supply chain by securing transparency and trust using the block chain.
Conclusions: This study is meaningful in suggesting strategies for overcoming risks in the distribution and logistics industry in untact(non-face-to-face) environments caused by COVID-19. In order to overcome risks, the distribution and logistics industry needs to shift to digital transformation at the ecosystem level of the entire industry.

KCI등재

6기업 CSR활동의 동기와 속성 요인에 대한 소비자의 인식이 CSR진정성과 기업 태도에 미치는 영향에 관한 연구

저자 : 최기석 ( Ki-seok Choi ) , 황사연 ( Sa-youn Hwang ) , 안대천 ( Dae-chun An )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 3호 발행 연도 : 2020 페이지 : pp. 97-115 (19 pages)

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Purpose: In order to delve into the complex nature of the effects of CSR authenticity, this study incorporated both motivational factors and attribute factors in examining causal relationships between CSR authenticity and corporate attitude. In addition, this study introduces two seemingly influential factors, interpersonal relationship orientation and need for cognition, to better understand the effects of antecedents to CSR authenticity and the resulting impact on company attitude.
Research design, data, and methodology: Based on demographic samples, 298 were used for the final questionnaire analysis. Structural equation model and multi-group analysis were conducted using the SPSS-AMOS 18 program.
Results: First, it was found out that value-driven motives had a positive effect on CSR authenticity while egoistic motives negatively affected CSR authenticity. On the other hand, the effects of stakeholder-driven motives and strategic motives were not found to be statistically significant. The four attribute factors (consistency, fit, impact and differentiation) were found to have significant effects on CSR authenticity. Second, a moderating effect of interpersonal relationship orientation was significant for value-driven and egoistic motives, but not significant for stakeholder-driven and strategic motives. Third, a moderating effect of interpersonal relationship orientation was significant for value-driven and egoistic motives, but not significant for stakeholder-driven and strategic motives. Finally, it was found that the effects of three attribute factors (i.e., consistency, impact and fit) are moderated by consumers' need for cognition.
Conclusions: As described above, this study comprehensively looked at the effects of predictors affecting consumer responses to the authenticity of corporate CSR activities. In particular, the contribution point can be found in that it broadened the understanding of the authenticity of CSR activities by examining the influence of interpersonal orientation and cognitive desire to control the effects of motivation and attribute factors.

KCI등재

7콜센터 종업원의 직무만족 요인과 개인특성 요인이 이직의도에 미치는 영향: LMX의 매개효과 중심으로

저자 : 김민우 ( Min-woo Kim ) , 이소영 ( So-young Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 3호 발행 연도 : 2020 페이지 : pp. 117-132 (16 pages)

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Purpose: This study, we wanted to examine the relationship between the job satisfaction factors and the role of LMX in relation to how individual characteristics are related to the transfer of call center counselors. These founds can improve the degree of turnover intention through a change in the stable maintenance and management environment of the call center by identifying the phenomena of turnover of counselors at the center of the cost of recruitment and education, job satisfaction, and individual characteristics. To that end, 312 call center workers in Seoul and the Seoul metropolitan area were analyzed through structured questionnaires.
Research design, data, and methodology: This study, we analyzed 312 call center workers in Seoul and the Seoul metropolitan area were analyzed through structured questionnaires.
Results: Main results are presented as follows. First, task fulfillment has been shown to have a positive effect on LMX. This means that the higher the interdependence of the call center staff on welfare system, fair job assessment, job-itself and task interdependence, the higher the relationship between superiors and subordinates. Second, LMX was shown to have a negative effect on turnover. In other words, the boss-load relationship has been shown to lower the degree of turnover. Third, job satisfaction was found to have a direct negative impact on the degree of turnover intention, and a negative influence on the degree of turnover by mediating LMX. Fourth, individual characteristics consisting of a desire for growth and self-efficacy had a negative effect on LMX, and a positive influence on the degree of turnover intention.
Conclusions: Job satisfaction and personal characteristics not only have a positive impact on the organization's efficiency and organization's validity, but also have a relatively low absenteeism or turnover rate when job satisfaction is high, which is an important factor in forming a low turnover rate.

KCI등재

8여성의 SNS사용동기가 정보탐색, 구전 및 구매의도에 미치는 영향: SNS사용시간의 조절효과

저자 : 허은재 ( Eun-jae Heo ) , 이호택 ( Ho-taek Yi )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 3호 발행 연도 : 2020 페이지 : pp. 133-146 (14 pages)

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Purpose: SNS is a human network, was initially centered on personal connections, that has moved social relationships from offline to online and is becoming more valuable as a communication channel that can understand consumer needs as it is able to identify sharing information of users' interests. As the value of social networking services increases, both practical and academic interests are also becoming active. Previous studies focus on identifying the characteristics of SNS users and their relationship with information searching activities, this study seeks to reveal the relationship between the motivational factors (information, social, psychological, and entertainment motivations) of female's SNS, the role of SNS usage time as a modulator between the two variables, and further the effect of online information searching on WOM intention and purchasing intention.
Research design, data, and methodology: For the research, cosmetics were selected and 407 female SNS users were surveyed by professional research institutes to conduct surveys. To verify the research model and test hypotheses, the authors investigated the reliability, content validity, convergent validity and discriminant validity of the proposed model. Structural Equations Models (SEM) was employed to test the hypothesized model, and SPSS and AMOS were used to analysed the hypotheses.
Results: This research results are as follows. First, it has been shown that among the motivation factors driving female's use of SNS, information, social and psychological motivation have a positive influence on information searching through online channels. Second, it was found that information search had a positive influence on both WOM and purchase intention. Third, SNS usage time was found to have a moderating effect of strengthening the relationship between social and psychological motivation on information searching among female's use of SNS.
Conclusions: This study revealed the effect on online channel information searching by academically distinguishing female's motivations factors for SNS use and the relationship between information searching and WOM and purchase intention, and suggested practical implications for female's SNS activity, information searching, WOM, and purchasing intention, and moderating effect of SNS usage time in order to establish marketing strategy for a company with female customers as a target segment.

KCI등재

9전통시장 활성화 지원정책의 성과 분석: 청주지역을 중심으로

저자 : 조규호 ( Kyu-ho Cho )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 3호 발행 연도 : 2020 페이지 : pp. 147-162 (16 pages)

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Purpose: The purpose of this study is to analyze properly the performance of the government's support policy for traditional market, especially of market specialization and of facility modernization support project. This study was focused on empirically analyzing how much performance has been achieved in terms of actual sales growth and customer increase. In the case of poor performance, to identify the causes and to suggest the improvement measures are also included in the aim of this paper.
Research design, data, and methodology: A questionnaire survey and interview survey were conducted with the relevant traditional markets in Cheongju, which received the government's budget to revitalize during the period from 2015 to 2018. Problems of support policy (if there are) and improvement measures suggested were mainly identified through face to face interviews. The final 140 valid responses were used for the analysis. The average analysis was used as a performance analysis method, and the difference analysis (t-test) was also executed to compare the performance between the market supported and the unsupported.
Results: The result of analysis tells that the performance is partial and far below the target. The government's facility modernization support project was considered to have contributed to sales growth and customer growth with statistical reliability, compared to the unsupported market. However, the evaluation of the contribution of market specialization project was relatively low. The performance was not good except for one market which has received the multiple support projects for many years.
Conclusions: The empirical analysis has revealed that the government's traditional market support policies are insufficient and ineffective in achieving the goals. This paper also has pointed out that policy improvement measures to solve the problems of poor performance are needed. In this paper some measures such as more clearer goal setting of the support policies were summarized and presented.

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