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재단법인 서암순창장학회> Journal of Marketing Thought

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수록정보
수록범위 : 1권1호(2014)~5권3호(2018) |수록논문 수 : 125
Journal of Marketing Thought
5권3호(2018년 11월) 수록논문
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The rapid trends toward outsourcing and collaboration have created complex multi-tier supply chains for Koran steel manufacturing industries, requiring continuous integration activities in order to maximize the SCM performances. The purpose of this paper is to identify the factors influencing the SCM performances and the level of long-term orientations of second-tier suppliers in directed sourcing environment. This study proposes the cooperation, firm performance, inter-firm trust as antecedent variables for long-term orientation, and transaction specific investment as moderating variable between inter-firm trust and long-term orientation. The survey responses, from the second-tier suppliers in rebar manufacturing works, were collected. The statistical results indicate that the cooperation has significant influences on the firm performance and inter-firm trust, and the firm performance has also significant impact on inter-firm trust. But the firm performance has no impact on the long-term orientation at 5% significance level. The result also shows that the transaction specific investments acts as a moderator between inter-firm trust and longterm orientation, reducing the effect of inter-firm trust on long-term orientation. Practical implications are also discussed.

KCI후보

2Exploring Perceived Attitudes, Subjective Norms, and Perceived Behavioral Control on Intention of Youth Entrepreneur

저자 : Mumin Turayev , Yoon C. Cho

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 5권 3호 발행 연도 : 2018 페이지 : pp. 10-17 (8 pages)

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It is believed that entrepreneurial activity starts with a thought in mind, which further can transform into intention to become an entrepreneur/self-employed. There are three major antecedents that positively influence intentions: perceived attitude, subjective norms, and perceived behavioral control. Much empirical research has been conducted to see how these factors influence the entrepreneurial intentions of high-school students, university students with different profiles and cultural backgrounds, and nascent entrepreneurs. However, previous studies hardly examined the impact of these factors to youth entrepreneurial intentions. Therefore, this paper focuses on how proposed determinants influence entrepreneurial intention of youth. This study applied both qualitative and quantitative analyses. To test hypotheses, this study applied factor analysis, regression analysis, and ANOVA. The results have provided that perceived attitude and perceived behavioral control significantly affect entrepreneur intention. The outcomes of this work have theoretical and policy implications in encouraging youth entrepreneurial intentions.

KCI후보

3Study on the Relative Price Difference between Online and Offline Products Focus on Age Adjustment Variables

저자 : Sharon Smith , Jin Woo Jung , Hyo Jeong Kim

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 5권 3호 발행 연도 : 2018 페이지 : pp. 17-22 (6 pages)

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The fact that off-line things can be replaced by online is a major feature of modern society. The space in which the photo book was stored on the bookshelf to store the memories is now replaced by a palm-sized hard disk. As such, digitalization is spreading rapidly in many fields. Despite these benefits, the real-world advantages still appeal to consumers. (Belk 2013; Molesworth and Denegri-Knott 2013; Odom, Zimmerman, and Forlizzi 2011), rather than digital products that are easier and less expensive to store. (Ozgun Atasoy, 2018) that ownership is influenced by people's emotions and memories, and that the choice of ownership and digital license ownership depends on the individual's age.

KCI후보

4Exploring Effectiveness of Official Development Assistance: Comparison Analysis of Developing Countries

저자 : Thida Win , Yoon C. Cho

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 5권 3호 발행 연도 : 2018 페이지 : pp. 22-33 (12 pages)

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This study examines the effectiveness of foreign aid in developing countries, especially in the healthcare sector. This study also investigates the relationship between foreign aid and infant mortality rate in countries such as Myanmar, Cambodia and Vietnam for 2002 -2015. The empirical results show that there is a negative relationship between foreign aid and infant mortality rate. The foreign aid can be effective with sound governance and lower rate of corruption. Infant mortality rates can be reduced with good sanitation facilities and decreasing numbers of HIV/AIDS sufferers. This study applied regression method for analyzing the relationship and provide policy and managerial implications.

KCI후보

5One-Person Household and Distribution Trend

저자 : Ji-hung Choi , Jeongtae Kim , Byounghun Ahn

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 5권 3호 발행 연도 : 2018 페이지 : pp. 33-41 (9 pages)

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Domestic one households account for more than 1/4 of all households, and they show distinctive consumption patterns compared to other households. In this report, we will examine the characteristics of an increasingly large scale and analyze how these characteristics are changing in the retail industry in particular.This paper will examine the characteristics of one domestic and foreign country. We will analyze one domestic area according to the demographic characteristics such as the number of households, age group, sex, and income, and examine the scale of one overseas area and the characteristics of major countries.

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