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재단법인 서암순창장학회> Journal of Marketing Thought

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수록정보
수록범위 : 1권1호(2014)~4권4호(2018) |수록논문 수 : 108
Journal of Marketing Thought
4권4호(2018년 02월) 수록논문
최근 권호 논문
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1Crossing the Chasm of Country of Origin Effects for the Newly Emerging Country

저자 : June Mi E. Kang , Yoon C. Cho

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 4호 발행 연도 : 2018 페이지 : pp. 1-12 (12 pages)

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The purpose of this study is to investigate determinants of the country of origin effects by comparing perception on Country of Origin (COO) effects of the newly emerging and developed country. This study examined determinants of the country of origin effects by considering the moderating role of the product categories based on i) utilitarian vs. hedonic and ii) the perceived degree of the risk. Study 1 applied the perceived acquisition value (PAV) and the per-ceived transaction value (PTV) to measure the country of origin effects, while Study 2 investigated the effects of COO groups and product category on the consumer satisfaction with interaction effects between the COO groups and sat-isfaction. This study proposes a strategic recommendation regarding which product categories should the manufac-turing industries of newly emerging countries focus in effort to ensure the sustained growth of their markets. This study also provides a managerial and policy implication on COO information on satisfaction associated with product catego-ries and perceived risks.

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The present study investigates elderly persons' mental health, examines how to avoid factors harming mental health, and provides suggestions to establish an early intervention system to prevent and manage mental health-related be-havior in the elderly(i.e., suicide). To do so, this study explores factors affecting elderly persons' mental health and identifies causes of mental health problems. It reviews previous studies using a literature review and empirical study model. The data of elderly subjects age 65 or higher were extracted from the DB of the fifth Korea National Health and Nutrition Examination Survey (KNHANES) and multiple logistic regression was performed. Based on the study findings, suggestions were derived for the development of policy relevant to suicide prevention and health promotion in the elderly.

3Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy

저자 : Sunme Lee , Yoon C. Cho

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 4호 발행 연도 : 2018 페이지 : pp. 27-41 (15 pages)

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The purpose of the study is to investigate effects of perceptions on utilities, attitude, satisfaction, loyalty, and intention to use for both cases of B2C and P2P car-sharing by classifying the existing and potential users. Study 1 examines the effects of the level of utility related to the levels of satisfaction and loyalty to existing users and intentions to use and expected satisfaction to potential users of B2C car-sharing, while Study 2 investigates the effects of their intention and levels of expected satisfaction to potential users of P2P car-sharing. This study collected the data via online and offline survey and applied statistical analyses including factor analysis, regression analysis, and ANOVA. The results revealed that the effect of perceived utilities on attitude differ for existing and potential users, and also for cases of B2C and P2P car-sharing. The findings of this study have provided managerial, theoretical, and policy implications.

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As the business environment of the distribution industry changes rapidly due to the integration of online/offline busi-nesses, the emergence of new delivery methods, and the spread of smart shopping, CEO's transformational leader-ship in the distribution industry is urgently required to cope with the changes in the corporate environment. The purpose of this study is to examine whether distributor CEO's transformational leadership promotes the employees' organiza-tional citizenship behaviors through their self-efficacy, and whether CRM management further promotes this process. The results of empirical analysis by 308 survey responses support this research purpose.

5Exploring Factors that Affect Adoption of E-Government

저자 : Parience. Musina , Yoon C. Cho

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 4호 발행 연도 : 2018 페이지 : pp. 50-58 (9 pages)

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As the business environment of the distribution industry changes rapidly due to the integration of online/offline busi-nesses, the emergence of new delivery methods, and the spread of smart shopping, CEO's transformational leader-ship in the distribution industry is urgently required to cope with the changes in the corporate environment. The purpose of this study is to examine whether distributor CEO's transformational leadership promotes the employees' organiza-tional citizenship behaviors through their self-efficacy, and whether CRM management further promotes this process. The results of empirical analysis by 308 survey responses support this research purpose.

6Moving Toward Competitiveness of Korean Plant Engineering Industry : A Supply Chain Management Perspective

저자 : Moonki Kyle Rhee , Woo-hun Rhee , Namhyung Cho

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 4호 발행 연도 : 2018 페이지 : pp. 59-65 (7 pages)

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Plant engineering involving complex projects requires continuous integration and collaboration among partner firms in supply chain. This study proposes the SCM based perspective to improve competitiveness of Korean Plant Engineer-ing firms. In plant engineering industry, the clients usually prefer the turnkey contract, under which the contractor undertakes the responsibility from design, material ordering, construction, commissioning, etc. Considering the engi-neering, procurement, and construction processes of the plant engineering business as a step-by-step process, the visibility of the progress of the project is inferior due to lack of information sharing with the partner companies. This paper suggests SCM-related innovations, including information integration between design, procurement, and con-struction processes, design of a single integrated database, and a project portal for information sharing and interaction with suppliers. Engineering and Operations Planning (E&OP) system similar to the S&OP operated by the manufac-turing industry needs to be established for integrated decision concerning project supply chain. Partnership and infor-mation sharing should play a key role for survival in this fiercely competitive market.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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해당 간행물 관심 구독기관

숭실대학교 한양대학교 한국개발연구원 한국과학기술원(KAIST) 기획재정부
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  • 1 숭실대학교 (5건)
  • 2 한양대학교 (2건)
  • 3 한국개발연구원 (2건)
  • 4 한국과학기술원(KAIST) (1건)
  • 5 기획재정부 (1건)
  • 6 서울대학교 (1건)
  • 7 호서대학교 (1건)
  • 8 충북대학교 (1건)
  • 9 한국항공대학교 (1건)
  • 10 경일대학교 (1건)

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