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수록정보
수록범위 : 1권1호(2014)~5권4호(2019) |수록논문 수 : 129
Journal of Marketing Thought
5권4호(2019년 02월) 수록논문
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KCI후보

1Understanding Hospitality Industry Supplier Selection: A Cross-Cultural Study

저자 : Daewoo Park , Hema A. Krishnan , Joseph Ha

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 5권 4호 발행 연도 : 2019 페이지 : pp. 1-8 (8 pages)

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Over the past three decades, the hospitality industry has experienced significant growth in both the US and Asia. US firms have increasingly pursued avenues for employing the business prowess of Asia and for managing strategic alliances and supply networks with their Asian partners. Likewise, Asian firms have sought to expand their presence in the US hospitality industry. Previous research studies on global cooperative strategies such as strategic alliances and supply networks have focused their attention primarily on understanding supplier selection processes in the manufacturing sectors. There are few studies on understanding cross-cultural differences between US and Asian supply chain management executives in the service industry. Without analyses of individual differences among executives in different cultures, theories on managerial decision-making in global cooperative strategies in the hospitality industry remain incomplete. This study is an attempt to better understand the cross-cultural differences between US and Chinese hospitality industry supplier selection practices.

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2Analyzing Consumer Socialization of Child: An Empirical Study of Elementary Students

저자 : Ji Hoon Shin , Yoon C. Cho

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 5권 4호 발행 연도 : 2019 페이지 : pp. 9-14 (6 pages)

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The purpose of this study is to explore children's socialization as consumers. This study investigates the impacts of parenting, including gender issues, working status, education, authority power, employment types, and peer groups and media. This study conducts surveys and applies statistical analysis, such as regression, ANOVA, and t-test for its major findings. The results of the study provide meaningful implications for the consumer socialization of children and offers social policy and managerial implications.

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3Will Brand Loyalty be Affected by Negative News That is not Related to the Product?

저자 : Hyunu Park , Juyoung Pi , Min Jung Kim

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 5권 4호 발행 연도 : 2019 페이지 : pp. 15-20 (6 pages)

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At a time when corporate awareness is declining due to corporate leaders, the family's being bossy or social issues that go against the public's sentiments, business stakeholders are concerned about the fall in the corporate image. The reasons for this may be a drop in stock prices and a decline in sales, but It can be thought management trends where corporate awareness is important also account for a large portion. But will their moral hazard and antisocial behavior, empirically, adversely affect the sales and performance of companies, at least in Korea, rather than the trust of blind trends? Also, even if these issues have a negative impact, would it be reasonable for companies to invest in product-related core capabilities, such as R&D and M&A, rather than spending on immediate solutions, if the core capacity or differentiation of the product can prevent consumers from leaving or lead to temporary phenomena?

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4Blue Apron's Messages to the Market

저자 : Sena Lee , Woojung Jang

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 5권 4호 발행 연도 : 2019 페이지 : pp. 21-26 (6 pages)

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This study takes a close look at the success factors and limitations of Blue Apron which emerged as a leader of the food - tech market. Blue Apron manufactures and cooks the ingredients supplied by the food material suppliers and constructs the meal- kit box to be delivered to the customer. It has the advantage of being able to learn how to cook because the amount of ingredients and spices required for the dishes chosen by the customer is provided, as well as the recipe of the dish. Blue Apron uses only organic ingredients that are cultivated directly on the farm through ecofriendly methods, so it could be one of the most attractive factors to modern people who are looking for well-being in busy life. And the popularity of various cooking programs and chefs means that there is a desire to cook delicious food directly, which represents the potential of the meal-kit market. However, Blue Apron's online-based subscription service is also showing limitations. It is easy to imitate because online barriers are low. And the older generations cook more at home than the one who uses online, therefore more diverse distribution channels are needed to reach consumers easily.

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성균관대학교 연세대학교 서울시립대학교 경희대학교 중앙대학교(서울)
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