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경희대학교 경영연구원> 의료경영학연구

의료경영학연구 update

Health Service Management Review

  • : 경희대학교 경영연구원
  • : 사회과학분야  >  경영학
  • : KCI등재
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  • : 계간
  • : 1976-636X
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수록정보
수록범위 : 1권1호(2007)~14권2호(2020) |수록논문 수 : 211
의료경영학연구
14권2호(2020년 06월) 수록논문
최근 권호 논문
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KCI등재

1자문적 영업역량이 직무성과에 미치는 영향: 제약 및 의료기기 영업사원을 대상으로

저자 : 조성찬 ( Jo Seong Chan ) , 차재빈 ( Cha Jae Bin )

발행기관 : 경희대학교 경영연구원 간행물 : 의료경영학연구 14권 2호 발행 연도 : 2020 페이지 : pp. 1-11 (11 pages)

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As the medical industry develops and competition intensifies, the proportion of salespeople's competence in the profit-making activities of related companies is increasing. Recently, companies related to pharmaceuticals and medical devices are trying to establish strategies for ways to provide value to customers, away from traditional sales strategies. As a way to avoid providing biased and generalized information and to provide customers with the core values they want to convey, consultative selling competency can be considered. This study examines the relationship between pharmaceutical sales and medical device salespeople's consultative selling competency and job performance. Through this, the purpose is to provide the implication that effective competency development and training of salespeople is important for improving job performance. For the purpose of this study, job performance was divided into team roles, organizational roles, and job roles, and the effect of consultative selling competency on job performance was examined.
The empirical analysis results of this study are as follows. First, customer selection activities and the introduction of customized customer needs had a statistically significant effect on job roles and team roles. Second, customer selection activities had a statistically significant effect on organizational roles.
The implications of this study are as follows. The efforts of customer selection activities to find ways to increase sales for existing customers and to devise strategies to drive long-term purchases will improve the role of pharmaceutical and medical device sales personnel. In addition, it can be said that the ability to improve job performance is to increase customer satisfaction, recognize the need for continuous purchase, and devise strategies to drive purchase.

KCI등재

2간호관리학 실습학생의 임상실습 역량, 임상실습 적응 및 팀워크가 전문직 사회화에 미치는 영향에 관한 연구

저자 : 박인숙 ( Park In-sook ) , 서명선 ( Seo Myung-sun ) , 안성식 ( Ahn Sung-sik )

발행기관 : 경희대학교 경영연구원 간행물 : 의료경영학연구 14권 2호 발행 연도 : 2020 페이지 : pp. 13-25 (13 pages)

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Unlike other departments, students in the department of nursing science make a quick decision on their career path because they enter school after choosing their career, and the development process of professional socialization takes place before graduation in general because they receive a preparatory education as a nurse from liberal arts and foundation subjects to major theory and clinical training. Specially, clinical practice of nursing management establishes professional socialization that internalizes and develops leadership style of nursing manger, knowledge in role model and nursing through role practice in work, technique, attitude, belief, value, and ethical standards. Therefore, experiencing the process of adapting to the clinical field they are employed in as a member of the organization after graduation is the process of constant learning and development during the nursing curriculum as well as their career as a nurse. Meaning, mutual process in clinical practice is considered as an important factor in the development of professional socialization because it changes by reevaluation of individual role and value and beliefs during the curriculum.
Therefore, this study investigated clinical practice capacity, adaptation on clinical practice, and teamwork of nursing students that make effect on the process of professional socialization as a professional worker and used the findings as a preliminary data to reflect in the curriculum. As a result of progressing research to provide educational strategies and fundamental data of development of nursing professional value of newly graduated nurses, it was identified that clinical practice capacity, adaptation on clinical practice, and teamwork make effects on professional socialization of nursing students.

KCI등재

3중소병원의 전문화 전략과 운영성과의 관계에 대한 실증연구: 포괄수가제 대상 소화기계 질환을 중심으로

저자 : 서슬기 ( Seo Seul-ki ) , 최재영 ( Choi Jae-young )

발행기관 : 경희대학교 경영연구원 간행물 : 의료경영학연구 14권 2호 발행 연도 : 2020 페이지 : pp. 27-36 (10 pages)

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The aim of this study is to explore the associations between small and midsize hospital specialization and length of stay and inpatient medical charge using claims data of the Health Insurance and Review Assessment National Inpatient Sample from 2018 for anal surgery, hernia surgery, and appendectomy. To this end, we used multivariate hierarchical linear models(a.k.a., multi-level models) using two-tier data from 4,970 patients discharged after anal surgery from 91 hospitals, from 378 patients discharged after hernia surgery from 73 hospitals, 856 patients discharged after appendectomy from 91 hospitals.
We found that patients who were discharged after anal surgery or hernia surgery from specialized small and midsize hospitals stayed shorter and paid more inpatient charge than those who were discharged from less specialized hospitals, after controlling for patient demographic and clinical factors and hospitals'structural, operational and contextual factors. Furthermore post-hoc analysis revealed that patients discharged after complex appendectomy from more specialized hospitals stayed shorter and paid more inpatient charge than those who discharged from less specialized hospitals. We discussed managerial and health policy implications below.

KCI등재

4미용성형수술을 위한 의료기관 선택요인 분석

저자 : 조효명 ( Cho Hyomyung ) , 심재선 ( Shim Jaesun ) , 장혜정 ( Chang Hyejung )

발행기관 : 경희대학교 경영연구원 간행물 : 의료경영학연구 14권 2호 발행 연도 : 2020 페이지 : pp. 37-47 (11 pages)

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Recently the number of cosmetic plastic surgery patients has been rapidly increasing especially in Korea. Patients tend to select clinics with more diverse needs and want to pay the right medical costs with getting high quality services. The purpose of this study is to investigate consumers' considerations when choosing a clinics for the cosmetic plastic surgery and general primary care. Through analysing clinic choice factors, efficient management strategy for cosmetic plastic surgery clinics would be extracted.
The survey was conducted by 248 women experienced cosmetic plastic surgery for three weeks from April 17, 2017 to May 7, 2017. Frequency analysis was conducted to find out respondents' socio-economic characteristics and cosmetic plastic surgery experiences. By estimating Chronbach alpha, measurement scale for clinic choice factors of cosmetic plastic surgery and general primary care was tested. Moreover, paired t-test was conducted to compare importance of clinic choice factors between cosmetic plastic surgery and general primary care.
Frequency analysis showed the distribution of cosmetic plastic surgery experiences. There was a distinct difference between clinic choice factors between cosmetic plastic surgery and general primary care. Depending on the difficulty of cosmetic plastic surgery, there were differences in patients' clinic choice factors. By investigating adult women who have had plastic surgery in Korea, it is able to elucidate the strategic management factors to secure potential patients when clinics for beauty services are exposed to excessive competition.

KCI등재

5의료서비스 이용자의 조절초점과 인공지능진료시스템 이용의도

저자 : 신은규 ( Shine Eun-kyu ) , 서상윤 ( Seo Sang Yun )

발행기관 : 경희대학교 경영연구원 간행물 : 의료경영학연구 14권 2호 발행 연도 : 2020 페이지 : pp. 49-57 (9 pages)

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This study aims to understand the factors influencing medical service users' willingness to use medical services as artificial intelligence is expected to expand and disseminate with IBM's Watson for Onology as the starting point.
Among the perceived risk factors from the AI treatment system, we identify the risk factors affecting the intention to use the medical service users, and the artificial intelligence that the prior use doctors of others affecting the proliferation of new technologies must take physical risks The purpose of this study was to examine whether it has a positive effect on doctors who use medical services.
In particular, the differences in the intention of medical service users to use AI services according to the severity of the disease were also examined.
However, according to the controlled focus theory (Higgins 1996), service users may differ in their intention to use the AI treatment system depending on whether they have an improved focus or a defensive focus.
In this study, we analyzed whether there was a difference in the intention of using the AI treatment system according to the control focus, and also examined the interaction effect between the severity of the disease and the control focus, but no significant difference was clearly drawn.
Finally, in the case of providing a medical service using the AI treatment system, there may be a situation in which opinions or disagreements between doctors' diagnosis and prescription and the AI treatment system are diagnosed and prescribed.
In this case, if the opinions do not agree with each other, service users comparatively analyzed which subject's diagnosis and prescription to follow, and examined how it affects trust in doctors.
For patients who visited the hospital, the seriousness of each patient's disease and the risk of recognizing the AI treatment system, the patient's control focus, and the perception of the intention to accept the AI treatment system (Watson for Onology) were investigated. In addition, empirical comparative analysis is conducted by investigating who will follow the opinions of patients who use the artificial intelligence treatment system and trust in the doctor's prescription and the treatment and treatment methods of the doctor and the artificial intelligence treatment system. It is one of the first studies.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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(2006)홍길동41회 피인용

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