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경희대학교 경영연구원> 의료경영학연구

의료경영학연구 update

Health Service Management Review

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수록정보
수록범위 : 1권1호(2007)~13권2호(2019) |수록논문 수 : 193
의료경영학연구
13권2호(2019년 06월) 수록논문
최근 권호 논문
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KCI등재

1요양병원 간호사의 감정노동과 사회적 지원이 고객지향성에 미치는 영향

저자 : 조철호 ( Cho Chulho ) , 권도희 ( Kwon Dohee )

발행기관 : 경희대학교 경영연구원 간행물 : 의료경영학연구 13권 2호 발행 연도 : 2019 페이지 : pp. 1-11 (11 pages)

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It is necessary for nursing hospitals to implement emotional labor management and support activities of nursing staff for being competitive and strengthening nursing service capacity. This study examined the causal relationship among emotional labor, social support, and customer orientation for nurses working at medical care hospitals.
The implications of this study are as follows. Firstly, emotional labor is classified as internal action and surface action. Secondly, in the relationship between emotional labor, social support, and customer orientation, surface behavior had a significant positive effect on supervisor support, peer support, and customer orientation. Thirdly, peer support has a positive effect on customer orientation. And peer support has played a mediating role in explaining the causal relationship between surface behavior and customer orientation.
This study has some limitations in terms of limited area, specific time, and causal relationship according to job. So, additional researches in related to this are needed in the future.

KCI등재

2고령자의 주관적 건강과 소득의 상호 영향관계

저자 : 최은영 ( Choi Eun-young ) , 김수린 ( Kim Sue-lynn ) , 정순둘 ( Chung Soon-dool )

발행기관 : 경희대학교 경영연구원 간행물 : 의료경영학연구 13권 2호 발행 연도 : 2019 페이지 : pp. 13-24 (12 pages)

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This study analyzed the mutual influences between subjective health condition and income of the elderly in the 60s or up, by using the Korean Longitudinal Study of Ageing(KLoSA), by the Korea Employment Information Service.
Regarding the analysis methods, this study used the OLS linear regression analysis to examine the causalities between each variable and the SUR model considering the correlationship of error terms between two equations. In the results of analysis, the subjective health and income of the elderly were in the mutually-bidirectional complementary relationship. In other words, the increase of income of the elderly could improve the subjective health condition. When the subjective health condition of the elderly is better, it is possible to have the increased income due to the increase of labor and productivity.
On top of revealing the importance of economic resources for the subjective health of the elderly, this verifies that the subjective health of the elderly is a crucial factor for the enhancement of income.
Therefore, the state and society should develop the health enhancement programs for the elderly by considering the financial factors of the elderly, and also establish the policy measures such as the enhancement of income of the elderly, expansion of participation in economic activities, and extension of retirement age in the aspect of health demand.

KCI등재

3민간보험회사의 CSV전략이 진정성 인식, 기업신뢰 및 구매의도에 미치는 영향

저자 : 송하민 ( Song Ha Min ) , 백미라 ( Baek Mi Ra ) , 박병진 ( Park Byung Jin )

발행기관 : 경희대학교 경영연구원 간행물 : 의료경영학연구 13권 2호 발행 연도 : 2019 페이지 : pp. 25-35 (11 pages)

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The purpose of this study was to investigate the effects of CSV(creating shared value) activities of insurance companies on the perception of authenticity, corporate trust, and purchase intention. For Insurance companies, in which the market has matured and competition is stiff, adopting the right CSV model is important to secure a competitive advantage and grow with society in the long run. For empirical analysis, a questionnaire survey was conducted and a total of 142 responses were analyzed.
The results of this study were as follows. First, CSV activities of insurance companies had a significantly positive impact on customer`s authenticity perception. Second, the perception of authenticity had a positive effect on corporate trust and purchase intension. Lastly, corporate trust had a positive impact on customer`s purchase intention.
The results of this study will present recognition on the importance of corporate CSV activities for the sustainable growth of insurance companies, and suggest that corporations need to adopt CSV activity programs as one of the marketing strategies so that consumers can strongly feel the authenticity of such programs. Along with theses implications, follow-up research needs to be conducted, not just on consumers but also on employees of insurance companies, and it is necessary to develop various parameters in CSV activity programs.

KCI등재

4질병의 경중도에 따른 의료기관 선택속성이 만족도에 미치는 영향력 차이에 관한 연구

저자 : 김성택 ( Kim Sungtack ) , 구영애 ( Ku Yeongae ) , 안성식 ( Ahn Sungsik )

발행기관 : 경희대학교 경영연구원 간행물 : 의료경영학연구 13권 2호 발행 연도 : 2019 페이지 : pp. 37-52 (16 pages)

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Competition between medical institutions got intensified as medical industry became patient centered by putting focus on the patients' needs during the medical practice by preference or decision of provider-centered medical professionals, and awareness and understanding of selection of medical institutions are being required by strengthened control. Specially, as the concept of management took root recently in medical institutions, some medical institutions are employing professional managers to construct a professional management system or attempting business consultation in earnest through external consultative organizations to actively increase the use of patients.
Analysis of patients' behavior is becoming more necessary because selection of medical institution of patients are being made by patient choice without institutional constraints. Understanding a variety of segmented demand and choice factor of patients can be considered as an important challenge of providing patient-centered medical service for medical institutions because the effort to raise the reuse of a medical institution by improving patient satisfaction can be a core business strategy of medical institution.
To this end, this study intended to investigate which service factor of medical institution is considered importantly during the process of existing and potential customers selecting a medical institution. Also, according to the result of investigating the effects of selection attributes of medical institution according to the severity of disease by introducing the concept of severity of illness among various environmental factors that can appear during the process of existing customer and potential customer selecting a medical institution, satisfaction for medical institution selection attribute according to the severity of illness was higher for slight illness than severity, and it was identified that selection attribute of medical institution makes effect on overall satisfaction according to the severity of illness.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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(2006)홍길동41회 피인용

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