간행물

정보통신정책연구원> Asian Journal of Information and Communications

Asian Journal of Information and Communications update

  • : 정보통신정책연구원
  • : 사회과학분야  >  경영학
  • :
  • :
  • : 연속간행물
  • : 반년간
  • : 2287-4224
  • :
  • : Communication & Covergence Review(~2011)→Asian Journal of Information and Communications(2012~)

수록정보
수록범위 : 1권1호(2009)~9권2호(2017) |수록논문 수 : 112
Asian Journal of Information and Communications
9권2호(2017년 11월) 수록논문
최근 권호 논문
| | | |

1Cognitions of micro-blog's information: an experimental study of brain activities

저자 : Rong Xia , Yunkai Wang , Genghui Dai , Hai Sun , Dianchun Guo

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 1-13 (13 pages)

다운로드

(기관인증 필요)

초록보기

Micro-blog has gradually become one of the primary social platforms for Chinese people to acquire and share information with the public, and draws great attentions due to its profound impacts on social information propagation. There have been a lot of studies on social media, focusing especially on the areas such as topic detection, information spread, and network connection, etc. However, the cognitive and behavioral mechanism underlying micro-blog's information spread has not been explored deeply. This paper presents a neurological approach to predict information propagation on micro-blogs, and intends to provide the revelations for public opinion monitoring, online marketing, targeting recommendation, and so on. It first analyzed the mechanism of information propagation based on existing findings, and designed a series of experiments to collect the electroencephalogram (EEG) signals of users during the online operations such as forwarding and commenting on their micro-blogs. By comparing their brain waves, the significant characteristics of neural reactions to different contexts, for example, good vs. bad news, official vs. non-official message, and male vs female concern, were studied and summarized. Research findings of this paper explain the neural mechanism why different people would have different reactions to the same message content, and why the same person might react differently to the same message in different contexts such as reliable vs unreliable sources.

2CyberPsychology Computation of online shopping behaviors based on EEG signal analysis

저자 : Tian Wang , Chuncheng Wang , Wenhui Han , Jie Ren , Weihui Dai

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 14-28 (15 pages)

다운로드

(기관인증 필요)

초록보기

With the rapid development of e-commerce, customer's online shopping psychology and behavior analysis has become the important issue for making a successful marketing strategy. Existing researches are mainly based on the methods of external behavior analysis and questionnaire survey, which are lack of deep understanding of the intrinsic neural mechanism leading to the customer's psychology and behaviors, and are easily affected by all kinds of subjective factors. Therefore, the traditional methods have a lot of limitations to achieve the accurate and reliable analysis results. In this paper, we introduced the concept of CyberPsychology Computation(CPC), and designed an online shopping website to record the customers' behaviors and their self-reported psychological states as well as the relevant EEG signals. On this basis, we explored the neural mechanism for the CPC according to the AIDA consumer behavior analysis model, and indicated the features of EEG signals which can be used to evaluate the customer's psychological states in their online shopping behaviors. Research work of this paper provided a new method for analyzing the customers' online shopping behaviors as well as their psychology from the perspective of NeuroManagement.

3A study of telephone sales method based on SPIN model combined with intelligent speech analysis

저자 : Tingting Liu , Siyu Yan , Xuemei Zhou , Xingyun Dai

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 29-42 (14 pages)

다운로드

(기관인증 필요)

초록보기

Compared with the widespread online sales patterns under modern e-business environment, telephone sales method can enable the salesmen to adjust their real-time dialogue strategies benefited from the voice perception of customer's attitudes and emotions during the telephone conversations, and stimulates the customers to participate, and make a buying decision quickly. This paper studied the application of SPIN model in telephone sales combined with the intelligent speech analysis technology according to the customers' dynamic feedbacks which included their interest and attitude information, and can lead the telephone sales teams to improve their sales efficiency, performances as well as the relationship with customers.

4Social evaluation of medical and health treatments based on big data analytics

저자 : Xinshuang Zhao , Yiregedai , Li Deng , Huajuan Mao , Zaiping Jing

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 43-57 (15 pages)

다운로드

(기관인증 필요)

초록보기

With the development of information technology and social media, people are getting used to sharing experiences on social platforms. Social media like Weibo and online forums usually carries a large amount of comments about medical and health treatments, and provides valuable supplementary information for comprehensive understanding of the practical effects as well as the social attitudes of those treatments. In this paper, we aim to explore the above social evaluation method of medical and health treatments based on big data analytics. Due to the characteristics of non-standard expressions, rich variations, and complex contexts of the comments on social media, it's difficult to conduct a precise content analysis for social evaluation. Therefore, we adopt the sentiment analysis and affective computing technique to deal with the comment texts, and present an effective evaluation method which can better reflect the overall social feelings and attitudes to a certain medical and health treatment. The proposed method and its big data analytics are studied and applied to the cases of treatment evaluations of lung cancer, hepatitis B, and diabetes mellitus in this paper.

5Customer analysis of the securities companies based on modified RFM model and simulation by SOM neural network

저자 : Juan Cheng , Xiongwei Zhou , Bixuan Fu

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 58-66 (9 pages)

다운로드

(기관인증 필요)

초록보기

The customers of the securities company have been classified according to the balance of their accounts for a long time. The method cannot measure the value of customers dynamically. Some securities companies apply RFM model to classify customers in recent years. But only recency, frequency and monetary cannot evaluate customers of the securities companies well. The commission of the trading varieties should be taken into account when calculating recency, frequency and monetary as it will affect the value of customers. This paper proposes a modified RFM model in order to precisely evaluate the customers of the securities companies. Every variety is weighted according to the commission in the modified RFM model. In order to evaluate the modified RFM model, the paper classifies 5,000 randomly chosen customers by self-organizing feature map neural network. The results show the customers are classified into eight categories and the number of general customers and valueless customers increase significantly which reflects that the modified RFM model can classify customers strictly and precisely. So, the modified RFM model is helpful for the securities company to develop corresponding service strategies.

6An empirical study of potential mechanism between social emotions and stock prices in China

저자 : Jinzhao Wang , Fenfen Zhou , Yahuan Dai , Tong Wu

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 67-79 (13 pages)

다운로드

(기관인증 필요)

초록보기

With the development of the Internet, all kinds of social media have become important platforms for financial market investors to share information, exchange ideas and express emotions. So we can make good use of the social media to study the emotions people express. According to the behavioral finance theory, investor sentiment will become a systematic risk that affects the equilibrium price of financial assets. So we want to study the relationship between the stock prices and investor sentiment based on the social media. In this study, we use web crawler technology based on Python to craw comments people post on the website and analyze the data by affective computing based on R. We construct an investor sentiment index based on the affective computing results and do regression with the Shanghai Composite Index to investigate the relationship between them. Considering the special features of the Chinese stock market, we take institutional investors into consideration and build a model of potential mechanism between social emotions and the stock prices in China. The study shows that investor sentiment is not the cause of the change of stock prices. On the contrary, it is the institutional investors' transaction that influences the stock market which brings about the change of investor sentiment.

7An empirical study of customer's usage intention for chauffeured car service provided by mobile apps

저자 : Ajing Zhan , Siyu Chen , Xiao Chen , Jingyi Ma , Yonghui Dai

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 80-98 (19 pages)

다운로드

(기관인증 필요)

초록보기

With the development of mobile internet and increasing consumer's demands in cars, the emerging patterns in car service appeared successively, such as taxi calling software, chauffeured car service and so on. The above car-calling patterns based on internet and mobile apps can be regarded as the attempts of exploring O2O patterns in the area of car rental. Comparatively, the users' awareness and cognitions of the chauffeured car service are still in low level at its initial stage, and this may lead to an insufficient usage rate. In order to investigate on how to carry out effective promotion and increase users' viscosity in the Chauffeured car service, the TPB(Theory of Planned Behavior), TRA (Theory of Reasoned Action), TAM (Technology Acceptance Model) and perceptional risk theory were used as the theoretical basis in our study. Six variables were selected as the model of users' intention of using chauffeured car service, which consists of perceived usefulness, perceived ease of use, perceived risk, perceived cost, marketing effort and community influence. Through the empirical study based on 255 questionnaires, the results show the main characteristics and factors affecting customer's usage intention for chauffeured car service in China.

8Business process reengineering of optical communication enterprise towards building agile supply chain

저자 : Dan Xie , Qiaozi Zhao , Xiaoning Yu , Luming Fu

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 99-117 (19 pages)

다운로드

(기관인증 필요)

초록보기

The rapid development of modern communications system has contributed to a fast growing market for optical communication products in China during the past decades. As develops fast, China's optical communication industry enters into a new era full of fierce competition and rapid changes. The industry has a characteristic of powerful downstream market and weak upstream market. Although the downstream market remains steady increase, dynamic demand changes and upgrading technological requirements lead to the situation that production of low-end products springs up without support of advanced chips and components from downstream market to support the innovation. It is mainly due to the lack of independently developed core materials and high technologies, thus we need to reconstruct the current supply chain system to establish an agile mechanism which can bring up the upstream and downstream segments together, and form the application-oriented innovations and productions under coordination from all related parties. Under this situation, this paper analyzes the status of China's optical communication enterprises, their supply chain structures and operations as well as the competition modes in each segment. In order to build an agile supply chain, optical communication enterprises need not only to reset their own intercompany processes, but also rebuild cross-organizational processes for the whole supply chain with related organizations, which will also result in the reconfiguration of organizational structure. Therefore, this paper discusses the principles and methods of the process reengineering issue from the perspective of how to operate a systemic transformation, and studies the case of an upstream device supplier in China.

9Analysis of Allee effects on spatial distribution of software enterprises

저자 : Zebin Wang , Xiaohua Hu , Hongzhi Hu

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 118-130 (13 pages)

다운로드

(기관인증 필요)

초록보기

Software enterprises have been the important components of modern information industry, and play radical promoting roles in social and ecomonic development. Considering the clustering effects of software enterprises, such as benefiting for exchanges of technology and skills, reducing cost through concentrated workforce, and supporting by professional industrial environment, industrial park has been the widely adopted spatial distribution pattern of software enterprises in past practices. However, existing empirical studies argued that the software industrial park made software enterprises gathered homogeneously away from their customers in space, and this situation easily led to the excessive competitions and less efficiency of collaborative innovation with customers. In order to reveal the specialties of software enterprises in their spatial distribution, this article studies the above issue from the perspective of Generalized Ecological Community (GEC). Based on the Allee effect which has been proposed by ecologists and proven in industry analysis, we establish the mathematical model for describing the dynamic development of software enterprises in different spatial distributions, and analyze the factors affecting their survival status. Research findings indicate the underlying ecological laws of software enterprises' spatial distributions, as well as their evolving characteristics influenced by Allee effect, provide new strategies for the spatial distribution of software enterprises.

10A comparative study of influencing factors of luxury product's online shopping intentions between China and Korea

저자 : Renjiong An , Mingzheng Zhou , Yanxia Zhou , Duo Xu

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 9권 2호 발행 연도 : 2017 페이지 : pp. 131-143 (13 pages)

다운로드

(기관인증 필요)

초록보기

With the rapid development of e-commerce and its growing popularity, luxury products have been gradually entering the online shopping market, which is marked as a milestone of e-commerce being accepted by society and challenging traditional business mode. There are some differences between the online shopping of luxury products and normal goods, especially in target customer, potential risks, and business model. The research on the influencing factors and the related mechanism of online shopping intention is of great significance to the development of luxury product's online shopping. It is also one of the hot topics in the field of e-commerce. China and Korea are neighbors with similar historical culture, but differ in economic development level and social systems. By studying the comparison between China and Korea in influencing factors of luxury product's online shopping intentions, we can better understand the features of online luxury market. Considering the development status and fundamental features of luxury e-commerce in China and Korea, this article extracted the influencing factors of luxury product's online shopping intentions based on previous research findings, and built a TAM model for analyzing the above factors. As the result, we provided some implications and business suggestions for each country.

12
권호별 보기
가장 많이 인용된 논문

(자료제공: 네이버학술정보)

가장 많이 인용된 논문
| | | |
1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

다운로드

2미국의 비트코인 규제

(2006)홍길동심리학41회 피인용

다운로드

가장 많이 참고한 논문

(자료제공: 네이버학술정보)

가장 많이 참고한 논문

다운로드

2미국의 비트코인 규제

(2006)홍길동41회 피인용

다운로드

해당 간행물 관심 구독기관

서강대학교 한국개발연구원
 1
 1
  • 1 서강대학교 (1건)
  • 2 한국개발연구원 (1건)

내가 찾은 최근 검색어

최근 열람 자료

맞춤 논문

보관함

내 보관함
공유한 보관함

1:1문의

닫기