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한국체육학회> International Journal of Human Movement Science

International Journal of Human Movement Science update

International Journal of Human Movement Science

  • : 한국체육학회
  • : 예체능분야  >  체육학
  • : KCI후보
  • :
  • : 연속간행물
  • : 연3회
  • : 1976-4391
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수록정보
수록범위 : 1권1호(2007)~12권3호(2018) |수록논문 수 : 193
International Journal of Human Movement Science
12권3호(2018년 12월) 수록논문
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The purpose of this study was to examine the association between healthy weight and physical activity, sedentary behavior, and nutrition through the lens of community level. The sample consisted 1,620 students aged 11 to 16 years, who enrolled in the Children's Health Opportunities Involving Coordinated Efforts in Schools (CHOICES) Project. Descriptive analysis and logistic regression were conducted. All data were analyzed using the SAS program (version: 9.4). Gender, physical activity, and nutrition were associated with healthy weight, while grade, year, sedentary behaviors were not associate with healthy weight. This study indicates the importance of physical activity and nutrition in mountainous region and it is recommended that school-based interventions and programming consider understanding community characteristics and limitations to promote behavioral changes for adolescent health in the Appalachian region.

KCI후보

2Consumer Engagement and Sponsorship Effectiveness: Finding Flow in Sport

저자 : Jeeyoon Kim , Yukyoum Kim

발행기관 : 한국체육학회 간행물 : International Journal of Human Movement Science 12권 3호 발행 연도 : 2018 페이지 : pp. 15-31 (17 pages)

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Consumer engagement concerns the quality (or strength) of the psychological connection with sport properties (or sponsors) perceived by the consumer, which is a valuable asset to sponsored property's and sponsor's brand equity and a key determinant of sponsorship effectiveness. In this study, we focus on the phenomenon of 'flow' (i.e., state of intense momentary engagement) as an important indicator of consumer engagement and examine the phenomenon's influence on sponsorship effectiveness. A pre-post survey-based study was conducted to test whether the experience of flow influences the consumer's attitude and behavioral intention towards the sponsor before and after the sponsorship exposure through a major sporting event. The results showed significant moderating effect of flow, suggesting emphasis on flow as a key indicator of consumer engagement and a key construct explaining sponsorship effectiveness.

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This study investigated the relationship between satisfaction of program participation and perception of successful aging in female elderly participating in oriental medicine Qigong exercise. The oriental medicine Qigong exercise program applied to the elderly women, and obtained the following results by verifying the effects of program participation satisfaction, an independent variable on the perception of successful aging, a dependent variable. First, MANOVA of participation satisfaction and successful aging perception showed significant differences in the background variables such as age, family members, educational background, exercise experience, number of training, and economic situation, etc. Second, in the multiple regression analysis which was conducted to investigate the participants' satisfaction with program participation and the effect on overall perception of successful aging, the regression model was found to be statistically significant. The results of this study showed that the appropriateness of oriental medicine Qigong exercise as an effective leisure program in the old age was confirmed, and it will be meaningful to provide basic data as an elderly leisure welfare policy in future.

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해당 간행물 관심 구독기관

연세대학교 University of Washington 한국교원대학교 중앙대학교(서울) 홍익대학교
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  • 1 연세대학교 (4건)
  • 2 University of Washington (1건)
  • 3 한국교원대학교 (1건)
  • 4 중앙대학교(서울) (1건)
  • 5 홍익대학교 (1건)

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